"Aren't these Li Lei and Han Meimei?" At the 32nd National Book Trade Expo, many people found two familiar IP images. They are the classic PEP junior high school English from the post-80s and 90s student days. Characters in textbooks. On July 26, People's Education Press brought the "Li Lei and Han Meimei" IP press conference. The press conference kicked off with a warm and nostalgic short video, setting off a "memory killing".
"Li Lei and Han Meimei" comes from the junior high school English textbook that the People's Education Press began to use experimentally in 1990. It was replaced by the new curriculum standard textbook in 2003. This set of English textbooks has accompanied the English learning of hundreds of millions of middle school students across the country and is a generational example. The collective memories of people’s youth.
Jiang Qi, Secretary of the Discipline Inspection Commission of the People's Education Society, led everyone to review the birth process of the "Li Lei and Han Meimei" IP and surrounding cultural creations. The image of the IP that combines retro nostalgia with fashion and vividness is eye-catching. It is fashionable, interesting, beautiful and practical. Cultural and creative products have also attracted everyone’s attention. During the on-site interactive session, everyone recalled the impressive plots in the English textbooks, and the exquisite cultural and creative peripherals given out during the event triggered a wave of craze. I hope these beautiful and practical cultural and creative products can evoke beautiful memories of your student days and continue to accompany you in your work and study. In addition to the cultural and creative products released on-site, the People's Education Press also released the "Li Lei and Han Meimei" emoticon pack. The press conference also held a ceremony for the People's Education Press to donate collectible textbooks and supporting teachers' books to the China Teachers Museum.
At the "Li Lei and Han Meimei" IP booth, reporters from New Yellow River saw many new products, including bags, notebooks, pillows and dozens of other cultural and creative products, which attracted many "Li Lei and Han Meimei" fans. People of different ages have their own memories of "Li Lei and Han Meimei". A visitor born in the 1980s said, "As soon as I entered the museum, I saw this 'English textbook pillow' with an English textbook I was familiar with printed on it. Inside was the very classic image of 'Li Lei and Han Meimei'. They are two of us in the 80s." Memories of the future." Another post-00s fan said that he is a CP fan of "Li Lei and Han Meimei", "I have always been curious about whether they will be together in the end, but I didn't expect to see the 'sequel' here today."
. Reporter: Ren Xiaofei Intern: Yan Qinyi Camera: Yan Qinyi Editing: Zhang Wenlong Editor: Sun Feifei Proofreading: Tang Qi
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