Cover News Reporter Wang Yili
html On July 26, the launching ceremony of the 37th Hundred Flowers Film Festival and Hundred Flowers Film Festival was held at Xinming Cinema in Chengdu. It is understood that the Hundred Flowers Film Festival is one of the series of events of the 37th Hundred Flowers Award for Popular Films. Through city cinemas and open-air public welfare screenings, the whole people can share this feast of film culture. At the launch ceremony of, a carefully produced special video cleverly blended classic old films with modern new works, vividly showing the artistic achievements and innovative explorations of Chinese films and Hundred Flowers Awards at different historical stages. The guests present jointly launched the film festival activities, which also heralded the official opening of a film feast.
"Let movie fans get in touch with excellent film art"
"Today is the launching ceremony of the 37th Hundred Flowers Film Festival. The main purpose is to allow more Chengdu movie fans to be exposed to different film culture and film art." Chengdu Film Group Dong Ji, deputy director of the Film Festival Center, told reporters that three units were specially planned for this event, the first is the "Blooming Flowers" retrospective exhibition of outstanding films, the second is the Chengdu special screening unit, and the third is "Seeing Hundreds of Flowers in Sichuan Again". Starting from today, nearly 30 outstanding works will be screened simultaneously in 14 theaters.
This event aims to not only showcase the diversity and professionalism of Chinese films, but also provide more citizens with the opportunity to participate in the feast of film culture through a series of measures to benefit the people. "A considerable number of our films are screened for free, and we will also screen some high-scoring masterpieces such as " The Eternal Wave ", " Departs " and " White Snake: Floating Life "." In addition, Dong Ji revealed that this year This film festival also pays special attention to the dissemination of local Sichuan works. Classic films such as "Jiao Yulu" and "Girl in Red" will be seen in the cinema again.
"Chengdu, as the fourth largest ticket office in the country, hopes to not only provide audiences with the influence of film art, but also hope that more directors and film and television institutions can see that there are really many movie fans looking forward to good works." Dong Ji said .
Lu Xiaoya: Chengdu is My Blessed Land
At the event, special guest "Girl in Red" director Lu Xiaoya affectionately shared her deep connection with Chengdu, Sichuan and the Hundred Flowers Award. As one of the representatives of the fourth generation of directors in China, director Lu Xiaoya is good at using realistic style and poetic brushwork to carve the tragic and joyful times of the changing times.
Lu Xiaoya
Talking about "The Girl in Red", which she directed and won the Best Feature Film Award at the Hundred Flowers Award and the Golden Rooster Award that year, Lu Xiaoya said frankly: "I didn't expect that I would win the award at the time, but I think this is the best thing I can do to my parents. Not only that, Chengdu is the place where Lu Xiaoya once lived. In her opinion, “Chengdu is my blessed place. It is a free, tolerant and relaxed place that inspires me and is very suitable for the creation of film art. "
"I visited Daci Temple before. On one side is ancient history and culture, and on the other side is Taikoo Li full of modern fashion. This feeling is very magical," Lu Xiaoya said.
According to the organizer
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