What is it like to watch live Olympic events on the big screen? At 7:30 pm local time on the 26th, the opening ceremony of the 33rd Summer Olympics will be held on the Seine River in Paris, France. At the same time in Shanghai, at 1:30 a.m. on the 27th, a group of spectators cheered for this sporting event in a cinema.
During the 2024 Paris Olympics, Huangpu Cultural Tourism Group's Grand Guangming Cinema, Heping Cinema and Cathay Cinema will serve as "24-hour cinemas", extend their business hours, and launch cross- zero-hour live broadcasts of Olympic events to provide citizens and tourists with opportunities to watch Olympic events. The unique venue for the live broadcast also launches Olympic snack packages, Olympic special cocktails and other special products to fully satisfy the audience's visual and taste enjoyment.
This "Olympic Midsummer Night" event promotes the linkage and integration of film and television, night bars and sports events, activates a new model of Shanghai's nighttime economy, allows more citizens and tourists to experience the unique charm and passion of Shanghai, a city that never sleeps, and helps China's Olympic Games At the same time, it will further fuel the "Shanghai Summer" international consumption season themed activities and highlight the city's vitality.
Watching the game on the big screen is indispensable for creating a sense of atmosphere. Taking the Grand Guangming Cinema as an example, a check-in point for spectators and a display of the day's medal count were set up in the lobby. In order to invigorate the atmosphere and warm up the mood of watching the games, during the Olympic games, the Grand Guangming Cinema also cooperated with the Midnight Light and Shadow Art Restaurant to launch an Olympic special cocktail event. All viewers who purchased tickets to watch the Olympic events will receive free Olympic special cocktails. Make a cocktail; for customers watching the games late at night, an "Olympic Snack Set" is also launched.
Author: Zhou Chen
Text: Zhou Chen Pictures: Photos provided by interviewees Editor: Zhan Yue Editor: Zhu Yue
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