2024 During the vivo Image Festival, the short film "Call Me When You Need Me" co-created by vivo and director Xin Shuang was officially launched. The short film was shot using vivo's latest pinnacle of mobile imaging - x100 ultra. It uses the story of three generations of a Chinese family as a clue to carefully depict and reflect deeply on family growth and the Chinese-style father-son relationship in the context of the times.
focuses on micro individuals and uses images to present aspects of the times.
As a technology company committed to building a bridge between people and the digital world, vivo has adhered to its true brand spirit for many years, emphasizing the feedback and empowerment of technology to people, and encouraging people to do What you really want to do in your heart, convey the desired expression, enjoy the beauty and happiness in the process, and let the meaning be presented in action - this coincides with director Xin Shuang's style. His works always show his sincere love for creation and life, such as the annual blockbuster "Call Me When You Need Me" co-created by vivo and Xin Shuang.
"Call Me When You Need Me" is a humanistic video work that is close to the current social situation. It shows two sets of father-son relationships across three generations in a Chinese family, arousing the audience to re-examine and think deeply about the role relationship between father and son. How does a child who lacks the role of his father get along with his father when he grows up, and how does he get along with his children when he becomes a father? The simple and restrained dialogue between three generations has an undercurrent of unspeakable love.
Promotional poster for vivo's annual blockbuster "Call Me When You Need Me"
As director Xin Shuang said: Follow your heart and do what you really want to do. This process may be very, very difficult, but no matter what the result is, you are in the process It must be very happy here. Vivo hopes to convey the warmth of humanistic technology to the public through short films - using technology to build links between people, using images to write ordinary stories, record the style of the times, and interpret the humanistic care of technology brands.
Stills from vivo's annual blockbuster "Call Me When You Need Me"
Firmly user-oriented, x100ultra perfectly meets the needs of professional creation
As the pinnacle of vivo's x imaging flagship series, x100 ultra has powerful imaging capabilities that can satisfy professional creative teams in all scenarios , full-time shooting requirements provided strong support for the production of "Call Me When You Need Me". For example, the 200 million pixel apo super telephoto of x100 ultra supports ultra-long-distance clear shooting, through the depth of the picture space The main camera and telephoto lens support the industry's strongest CIP A 4.5 super anti-shake, which effectively reduces the shake amplitude in handheld shooting, allowing the ups and downs of the picture to match the rhythm of breathing, making it more vivid and natural. At the same time, the portability of mobile phones also brings more flexible shooting angles to the creative team, perfectly filling the "blind spots" of large-scale professional shooting equipment, and opening up more unique and interesting perspectives for moviegoers.
In addition to the above functions, vivo x100 ultra has also been specially optimized for video imaging functions, such as the upgraded 4k movie portrait video function, which creates depth of field by blurring the background of characters, making the characters' expressions, eyes and other details more prominent, and bringing them closer to each other. The distance between the audience and the audience; the creator can automatically switch the focus by lightly touching the mobile phone screen with his finger during the shooting process, switching the core of the narrative simply and quickly, making the lens language smoother and smoother, and bringing a movie-level viewing experience. In addition, the x100 ultra's main camera and telephoto lens in professional mode can also support video shooting in superraw format up to 50 million pixels, bringing powerful on-site spatial restoration capabilities in post-production to meet the needs of professional creators.
html For more than 0 years, vivo has adhered to the humanized professional imaging concept, focusing on portraits, night scenes, sports and other high-frequency usage scenarios to carry out special optimization, and continued to absorb and integrate more advanced mobile imaging technology, hardware and algorithms, ultimately achieving today's vivo x100 ultra excellent image performance.After ten years of unremitting exploration, vivo empowers creators to express freely
In the ten years since the release of vivo Become a leader in moving imaging.It has successively launched the industry's first independent DSP image processing chip, the first full-focus photography module for mobile phones and other technologies, and cooperated with Zeiss, the global leader in optical technology, to implement one-inch T* coated Zeiss main cameras, 2 Professional imaging capabilities such as 100 million pixel Zeiss apo super telephoto, combined with years of independent research and development and continuous iteration of the v-series blueprint imaging chip, bring an increasingly humanized professional imaging experience to 400 million users around the world, empowering image creators to easily record, Express freely.
This year, vivo also launched the fifth member of the "Blue Technology" family - Blueprint Imaging along with the x100 series. We continue to make efforts in the areas of Blueprint imaging algorithm matrix, Blueprint sensor technology and Blueprint imaging chips, and draw a new blueprint for the future of imaging through integrated software and hardware design. With the technological support of Blueprint Imaging, products represented by vivo x100 ultra bring a more professional mobile imaging experience to users, allowing users to "love with heart, shoot as you like" and record daily life in the form of images. Express personal emotions.
At the same time, in the past ten years, vivo has joined hands with countless creators and fellow travelers to record slices of the times with images and continue to explore the social and humanistic values of moving images. On the one hand, vivo has created a platform to encourage users to express themselves. For example, it has cooperated with the first Youth Film Festival for five consecutive years in the vivo × first ultra-short film unit, inviting creators to use lightweight equipment to complete video image expressions within five minutes; Professional creators jointly create video works, using real life as the creative soil to express social emotions, personal choices and the meaning of life in the great era, such as vivo's "Full Score Trilogy", "Answer Trilogy" and other short films.
Facing the next ten years, vivo will also work with more people on the road to follow their true intentions, explore mobile imaging technology, and join in the historical process of mobile imaging creation and shaping of the culture of the times, so as to practice vivo's mission as a Chinese technology brand. social responsibility.
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