Caption: Various art activities enter the mall Source/provided by the interviewee (the same below)
What would it be like to see an art exhibition, complete an art process, and taste wine in a French romantic garden while shopping? Experience? The first "Shanghai Summer" international consumption season has triggered a summer consumption boom, and art activities are entering the business district and entering consumers' daily lives. Recently, Bailian Co., Ltd. has collaborated with its stores to bring a midsummer art tour in the commercial space. Various art DIY, summer exhibition plans, and "park tour" plans are continuing to be launched. In the symphony of business and art, Renew a more experiential consumption journey.
Explore the new fashion of sustainable art and check in for green adventures
An art interaction with the theme of environmental protection allows children to enter the fun-filled summer "worry-free paradise" through creative and challenging handicraft interactions , experience the significance of plastic recycling and reprocessing up close. Since the beginning of July, Wuyou Paradise - Summer Environmental Protection Art and Sculpture Festival has been held in Bailian South. With the help of recycled art installations, waste is turned into treasure, creating a creative "Recycled Wuyou Island Art and Sculpture Exhibition", conveying the message of "new life, The environmental protection concept of "regeneration, rebirth".
At the same time, a "worry-free paradise" will be built on the fourth floor of the mall. In the plastic bottle painting DIY, discarded plastic bottles are given a gorgeous new life with colorful colors and creative graffiti; those discarded bottle caps, straws, buttons and other materials can also be used It is used to make unique creative collages to release children's childlike innocence and artistic conception; the environmentally friendly keychains made from discarded bottle caps are also of commemorative significance, leading participants to experience the creative experience process of art sculptures up close. In addition, there will be a "new" "Robot Battle" workshop that children love, where you can come to the site to unlock unique robot models of original design. At the same time, in order to benefit more people from environmental protection public welfare, Bailian South also joined hands with environmental protection public welfare organizations in the event to reproduce the process of plastic recycling and regenerate, and plant the concept of green sustainability in the hearts of more people.
Create a new art scene and go on a summer art cruise together
From the lavender fields all over Provence to the charming ancient town scenery, Southern France is filled with rich artistic atmosphere, satisfying travelers' expectations for romance. Nowadays, , an "Afternoon Garden Tour" full of French style is available in Bailiantx Huaihai for a limited time. The beauty of the fusion of Chinese and French culture is demonstrated in music parties, French flower shops, pop-up stadiums, and sunset oil paintings. The young fashion power and the beauty of French culture are integrated here. Bailiantx Huaihai teamed up with Zhongjia Digital Innovation Technology and the Urban Visual Design Studio of the Central Academy of Fine Arts to integrate digital art content, contemporary art installations, and digital interaction mechanisms to create an immersive ocean digital art exhibition that combines reality and reality to inspire the public's emotions. resonance.
It is the 60th anniversary of the establishment of diplomatic relations between China and France. Bailian South takes this opportunity, combined with the 2024 Paris Olympics, Shanghai Summer and other domestic and foreign hot events, to create a sports, art, A kaleidoscope-like romantic space in southern France where life is integrated. In the dreamy linkage with the large screen in the venue, it brings consumers the ultimate visual enjoyment. In addition, the "Southern France Limited Time Block" in the mall will also set up a small sports challenge area, with endless fun sports such as Sound Wave Adventure, wakeboarding, etc., filling the vibrant summer sports atmosphere. As an essential romantic element in South France, lavender will also appear at the right time to bring you a beautiful "Lavender Sound Date". It is reported that on the Chinese Valentine's Day, Bailian Southern will also give romantic bouquets limited to Southern France as gifts to lovers, allowing consumers to experience the unique "Southern French style" in the mall and create a comfortable and comfortable leisure time.
Various art exhibitions in shopping malls also build a spiritual bridge for citizens to communicate with artists, and outline a poetic summer space.From a traditional merchandise sales venue to an "art parlor" at your doorstep, the constantly upgrading and out-of-the-circle Friendship Store has created a diversified new space for cultural and art consumption experience for citizens and friends, attracting more and more modern Shanghai style " "Old Koehler" and young art friends. In July, we will join hands with a famous pottery family from Yixing, the capital of pottery, to bring Fan’s Zisha Art Exhibition, which will showcase the exquisite skills and unique charm of Zisha art. In addition, the "Golden Years - Li Yuanfei's Works Exhibition" has just concluded at the Friends of Friendship Store Art Space. More than 50 works, including color on paper, gold paper on paper and porcelain paintings, have made a stunning debut. The unique brushstrokes create a transcendent artistic conception, fully demonstrating the artistic expression of ancient Chinese style.
Xinmin Evening News reporter Zhang Yuyun
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