China News Service, Wenzhou, July 22 (Zhang Yicong) Wearing high heels, reading English books, and applying an amino acid facial mask... A few years ago, Zheng Zilu, a "post-95s generation", returned to her hometown of Wenzhou, Zhejiang after graduating from the UK. Yueqing City

China News Service, Wenzhou, July 22 (Zhang Yicong) Wearing high heels, reading English books, and applying amino acid facial masks... A few years ago, Zheng Zilu, a "post-95s generation", returned to her hometown of Zhejiang after graduating from a postgraduate degree in the UK. Wenzhou Yueqing City itinerary. Now, this delicate girl who managed her time properly on the plane took the initiative to pick up the cigarette butts dropped at the door after walking into her own business, just like tidying up her own home. From a returnee elite to a corporate successor, the contrast between Zheng Zilu's behavior before and after may be the current situation of more new generation entrepreneurs.

Zheng Zilu gave a speech at Jinqiao Copper Technology Co., Ltd. Photo courtesy of the United Front Work Department of the Yueqing Municipal Party Committee

Succession of the "new generation": mixed joys and sorrows

As the founder of Zhejiang Jinqiao Copper Technology Co., Ltd., Zheng Zilu's father has been in business for most of his life and is proud of "the son inherits the father's business", but the actual situation is cautious It should be noted that this mixed feeling is also passed on to the new generation of "post-wavers" through the gradual wave of private enterprise succession.

"I have also done an internship. Working for others is completely different from managing my own business." Zheng Zilu said that on the one hand, she was pleased to see that her own business has become a stage for her to display her talents; on the other hand, she had to face it. It is not enough to "inherit the father's legacy". Innovation is the way out for enterprises, which is both pressure and motivation.

Compared with Zheng Zilu, who took the initiative to apply for a job overseas and joined the company at the speed of two weeks, Chen Guyu, who was born in "1997", obviously has his own plan. "All I want is to take the civil service exam and enter the system." Chen Guyu was a top student when he was studying and was only 22 years old when he graduated from graduate school.

After repeated persuasion by his parents, Chen Guyu joined his own company, Xiangxing Electrical Complete Set Co., Ltd., as general manager. "Both my parents have grown up with the factory as their home. In addition to raising me, their other half also raised the company." Chen Guyu believes that people should do what they are good at, but as a son, he doesn't want to Disappoint parents.

According to relevant statistics in 2022, among the top 300 industrial enterprises in Yueqing City in terms of output value, there are 87 private enterprises that have been established for more than 30 years, and 183 that have been established for more than 20 years. The average first-generation business owners of these enterprises are Are over 55 years old. Among them, 78.8% of private business owners in Yueqing chose to let their children take over. Only 17% have completed the succession, 36% are in the process of taking over, and 47% have not yet implemented a succession plan. Based on this projection, in the next 5 to 10 years, Yueqing will usher in the peak period of intergenerational transformation of private enterprises.

Li Ting talks with foreign businessmen at a trade fair. Picture provided by the United Front Work Department of the Yueqing Municipal Party Committee

"New gears" are engaged: still need to be adjusted

In addition to the new generation of entrepreneurs who have just joined the industry, those successors who are already on the road also need a longer period of adjustment.

Before studying in the United States, Wang Jundan made up his mind to take over his family's new energy company and gradually prepared to expand the company's overseas market. To this end, Wang Jundan also visited many countries around the world, forming a unique network of relationships and unique market insights.

"There is no power and authority." However, after Wang Jundan returned to his hometown, his "family business" became Benyi New Energy Co., Ltd., "More than 30 years of experience made my father emphasize team stability, and I think that only by entering wisdom Only in the field of new energy for home appliances can we win in the increasingly fierce market competition," he said. Conflicts inevitably occurred.

Until 2023, the second business department of the company led by Wang Jundan has achieved outstanding performance, accounting for 50% of the company's total turnover. His practical actions have been recognized by many parties.

There are many new generation entrepreneurs who have similar experiences to Wang Jundan. After returning from overseas, Li Ting, who returned to Yueqing, was more direct - he started a new business and founded Fluz Electric Technology Co., Ltd., specializing in the field of electrical technology.

"My father has been deeply involved in the industry for many years and helped me a lot, but we also had a dispute over concepts." Li Ting's concept of relying on data is very different from his father's empiricism. After the running-in period, the difference in concepts between the two became more obvious. Become their respective specialization advantages.Today, the son is in charge of technology and the father is in charge of the market. The father and son are working together and have good momentum.

Entering 2024, the new generation of private enterprises in Yueqing, Zhejiang has reached a higher level: Zheng Zilu has built a full digital information ecological link from orders to production for the company; Chen Guyu has continued to be a top student and has grown rapidly in the new environment ; Wang Jundan gradually became the young man worthy of being entrusted to his father; Li Ting, a man from science and engineering, stepped out of the comfort zone of immersing himself in technology and became a "flying man" who traveled around the world to develop markets... (End)

Source: China News Network