The summer movie drama is in full swing. What’s interesting is that this year’s summer movies, whether Chinese or foreign, all use “call back” (referring to another reference or response to a certain pop culture element or meme). Several popular movies are in We pay close attenti

Shen Teng and Ma Li's "ten-year appointment"

The golden partners reunited

They went to the "ten-year appointment" together

At the moment, the most popular movies in the summer season are Shen Teng and Ma Li from "Shenma Group" As of noon on July 22, the comedy film "Catch a Baby" starring Ma Li, which has been in theaters for a week, has exceeded 100 million in box office for many consecutive days, and the total box office has exceeded 1.5 billion, firmly ranking first in this summer's season. Top spot".

The movie "Catch a Baby" also emphasized the "ten-year appointment" between Shen Teng and Ma Li during its premiere. Ma Li lamented that no one knew them 10 years ago, but 10 years later everyone is looking forward to their performance. She hopes that she can act with Shen Teng for the audience forever and move the fans with her heartfelt words. The reunion of old friends also has a better understanding, making the whole movie more "funny" and "heart-wrenching". Many netizens affirmed Shen Teng and Ma Li's performance this time, thinking that the two acted in the film as naturally as a real couple. In addition, before the release of "Catch a Baby", it was promoted that the film's directors and screenwriters are Yan Fei and Peng Damo, who have created several high-quality films produced by Happy Twist, such as "Charlotte Trouble" and "The Richest Man in Xihong City". Although there is no necessary connection between these films, the producers of "Catch a Baby" still emphasized that the film is the latest copy based on the "Xihong City Universe". The "fixed team" that has repeatedly created box office miracles has once again "come together", which not only adds a "memory-killing" filter to the film in the hearts of the audience, but also unifies the comedy and absurd style of several films, enhancing the The brand of the comedy "Happy Twist".

"Decryption", which will be released on August 3, has opened pre-sales

"Ten years of love" not only exists in the field of comedy films, but also in the field of suspense films. "Decryption", which will be released on August 3, is It is the "ten-year agreement" between Chen Sicheng and Liu Haoran.

Speaking of Chen Sicheng, he and Malaysian director Ke Wenli have collaborated on the 2019 dark horse film "Manslaughter" and the drama version of "Detective Chinatown", both of which have gained a certain amount of market popularity. Currently, "Silence", directed by Chen Sicheng and directed by Ke Wenli, is in theaters. It is the second popular film in this summer season after "Catch a Baby" to have a box office of over 1.1 billion yuan.

It is understood that at the launch ceremony of "Decryption", Chen Sicheng once said to Liu Haoran, "Ten years is exactly a new beginning, and you must break yourself." Liu Haoran "exploded" himself for the role and chose to challenge autism Mathematics genius Rong Jinzhen, played from his handsome youth to his bald old age, Chen Sicheng also hopes to make some breakthroughs in the commercial suspense film genre. It is worth mentioning that actors such as Chen Daoming, Daniel Wu, and Yu Feihong, who have not been on the big screen for a long time, will also appear in this film. Sentiment and innovation go hand in hand, raising market expectations.

Actors such as Chen Daoming and Daniel Wu, who have not been on the big screen for a long time, will also appear in this film

Chinese and foreign tough guys will appear again

Animation will also fill the mood

In addition to "Xihong City Universe" and "Chen Sicheng Universe", there are several The films currently being released are also making great use of the memories and emotions of the audience.

In 2005, the movie "The Myth" directed by Tang Jili and starring Jackie Chan, Kim Hee Sun, Tony Leung Ka Fai, etc. became an instant hit after its release. The film was set in the Qin Dynasty and told the story of the Qin Dynasty general and North Korea's Yu Shu. A love story between princesses that spans thousands of years. Not only is it one of China's earlier time-travel-themed movies, but the investment in the film is about 160 million Hong Kong dollars, which shows that it is well-made. ‌After the movie was released, it was shown in many countries and regions and has great international influence. In particular, its theme song "Myth" has become the repertoire of many people in KTV. ‌‌Although Jackie Chan once said that the box office and reviews of the film were not ideal at the time,‌but as time went by,‌the review of the film gradually improved,‌and was re-evaluated and appreciated by more and more people,‌even triggering a remake and remake discussions. ‌

In addition to "Legend", which brought the "old" Jackie Chan back to the audience, the Marvel movie "Deadpool and Wolverine", which will be released on July 26, will also full of emotions, and the "tough guy" will always be in the hearts of the audience. "Hugh Jackman is "resurrected" again and appears on the big screen. In 2017, Wolverine actor Hugh Jackman bid farewell to the "Wolverine" and "X-Men" series with "Wolverine: The Last Stand". This idol who has been with fans for 17 years also ended tragically with his death. Returning again after 7 years, "Uncle Wolf" and his friend "Deadpool" Ryan Reynolds form a new combination. The film will "resurrect" Wolverine through the concept of the multiverse.

This trend has also spread in the field of animated films - "White Snake: The Floating Life", which will be released on August 10, is linked to Zhao Yazhi and Ye Tong's classic "A Thousand Years of Waiting" MV, which has been featured on many websites across the Internet Hot search rankings. The eternal white lady and Xu Xian in the hearts of the audience have once again "joined together". Netizens marveled at the "frozen age" and "reverse growth" of the 71-year-old Zhao Yazhi and the 61-year-old Ye Tong. At the same time, they also lamented that more than 30 years have passed by like a fleeting moment and cannot be stopped. The currently being released "The Fall of the World" has a similar core of mother-son affection to the 1999 animated film "Lotus Lantern", and the film crew also produced a joint poster based on this.

The famous Japanese animation director Makoto Shinkai’s masterpiece "Your Name." " became an instant hit after being released in the mainland in 2016. The movie version of "Slam Dunk" triggered a movie-going craze when it was released in the mainland in April 2023. Both animations are masterpieces among Japanese animated films, with box office sales exceeding 600 million yuan in mainland China. Both films have also chosen to be re-released this summer. The former has been re-released on July 19, and the latter will be re-released in August. Re-released on the 3rd. Japanese animation has accompanied a generation of people to grow up, which gives these films a strong appeal to convert feelings into box office. The post-80s and post-90s generation over 30 years old are the core of the box office source of works such as "Slam Dunk", and more Young audiences prefer "Your Name." 》.

In addition, several animated films such as "Pleasant Goat and the Big Big Wolf", "Inside Out 2" and "Despicable Me 4" are currently being released. These animated films are sequels to classic IPs. With the support of strong IP influence, movies can not only regain old audiences, but also arouse the interest of new audiences.

The classics of the past on the big screen and small screen are sometimes the white moonlight and red roses that will always be in the hearts of the audience, and are an important starting point that can evoke beautiful memories in the audience. Golden partners collaborating again, nostalgic feelings are replenished, returning after an absence for many years, linking up with classics, etc. are the promotion and marketing strategies of most films in this summer season, which can deeply stimulate the audience's "memory killing".

Source: Jinan Times