In the early morning of July 21, the entertainment news that the official blog of the variety show "Farming Bar" lost more than 880,000 followers caught the eyes of many netizens. Many netizens who follow this variety show must be applauded when they see the "follower loss activity" they participated in progressing so rapidly. The vast majority of ordinary netizens may still be confused, what is going on?
It turns out that the variety show "Farming", after two seasons of development, has gained very good audience reputation and market feedback data. Therefore, the program team issued an announcement to solicit potential candidates nationwide. Local and experienced young people. This announcement was interpreted by many loyal viewers and loyal fans of "Farming Bar" as: the program team is going to get rid of the ten young people who farmed in the program, and the princes of the platform are going to be replaced. coming.
Later, in the face of doubts from viewers and fans, the program team issued an announcement stating that it was iQiyi who stood up to support the program when it was not easy in the early stages and many parties did not support it. Then, in this announcement, the main theme of "Farming" was sung with positive energy, which elevated the program to a certain extent, etc. However, in this announcement, the audience and fans were not clearly informed whether the current ten farmers would be replaced, a few of them, or none at all.
Below this announcement, more than 200,000 viewers and fans have left messages. As you can see by browsing, they are all criticism and denial. Obviously, the variety show producers did not fully understand the demands of the audience and fans, and the content of this announcement to enhance the platform and program was not understood by everyone. There is still no official clear answer as to whether "Farming" will replace the ten young men who farm.
In the announcement of the program team, some excessive fan support behaviors were ridiculed. In the variety show "Farming", it seems that fan behavior has indeed appeared. However, I think that the program team and the platform are the least qualified to ridicule the fan support, because the program team and the platform have been the biggest beneficiaries of the fan support behavior - they can't use people to go forward and don't use people to go behind.
The variety show "Farming" is indeed different from other variety shows. At the earliest time, the first season of the program had just been launched. Ten young people were farming in the program. This content format made the audience shine. Then, with the emergence of more farming content, many viewers began to pursue this group of farming teenagers. Before participating in the show, these young farmers were not well-known. As the program aired, they gained the title of "Ten Diligent Days".
In fact, the title of "Ten Days of Diligence" is just a "group soul title" created by the program team and the platform in order to "harvest traffic leeks". After "Farming" became popular, these ten young farming people were invited by the platform to create a group variety show called "Hello, Farming Boys". Thanks to the support of these group variety shows, this group of young people farming have been officially transformed into traffic stars.
Obviously, for this group of young farmers, the initial traffic was provided by the program content, while the subsequent traffic was deliberately catered and created by the platform. Under this situation, if the program team wants to change people in the third season of "Farming", or add new people, or eliminate old people, they will inevitably encounter resistance from fans. The way for fans to resist is to "dismiss". This is also an interesting thing done by young people. This "removal" really scares the program crews and platforms that rely on traffic.
For the platform and the program team, adding new people to "Farming Bar" is also an inevitable choice. At present, talent shows can no longer be held. Talent shows are the most profitable platforms. Under this situation, whichever variety show has the ability to "cultivate amateurs to become stars" similar to a talent show will be valued by the capital side. The variety show "Farming" obviously has a unique advantage in cultivating popular male celebrities.
Therefore, if the program team and the platform want to make more money, they can only make the guests of the variety show "Farming Bar" move around. Only by moving around can more new people be added and these new people be created. Become a new traffic star. In this process of new people flowing, program groups and platforms can accumulate more market returns. To put it bluntly, the platform needs "Farming Bar" to become a training show for male popular stars, and fans of "Ten Qintian" hope that their idols will continue to be there instead of being moved away.
Under this tumultuous situation, the most likely possibility is that the program team and the platform choose to give in half a step. Fans’ appeal is to let “Ten Qintian” continue to exist without adding new people. The program team and the platform are likely to give in half a step. In the third season, the "Ten Qintian" will still be there, but new people will be added. In the fourth season or subsequent programs, the "Ten Qintian" Leave slowly.
Obviously, this "fan-dropping activity" is a pull between the program team, the platform, and the fans. As a general audience, what do you think? (Text/Ma Qingyun)
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