Two things aroused Piao’s interest last week.
First, a few months after the former editor-in-chief of Vogue, Zhang Ning, resigned, it was officially announced that Liu Chong, the former helmsman of "gq", would take over.
After that, his comment area was quickly occupied by fans with the same purpose, which was to obtain fashion resources for the idol.
Next, there is Chen Zhixi who has sneaked into the circle of domestic entertainment tycoons in recent years. The comment area has also become a battlefield.
Due to the recent blockbuster of Yu Shixin’s movie, some Wang Yibo fans rushed to Chen Zhixi to add insult to injury. (Now she has turned on one-click protection)
This matter is related to the Magnolia incident a while ago.
When fans accused all parties of jointly "stealing" Wang Yibo's award, Chen Zhixi, the producer and behind-the-scenes capital of "Wind Chaser", also posted a comment.
But if you don’t take sides, you are an enemy. Wang Yibo’s fans quickly formed a feud with her.
After seeing her favoring Yu Shi's resources, the situation escalated into a multi-party melee.
But it’s funny to say that some fans are busy going out to fight, and some have already started to kneel down -
When the two things are connected together, it becomes funny for no reason.
Different fans have different faces in front of resources, but even the most arrogant ones will always show timidity in their bones.
This not only involves the human instinct to eat soft things and fear hard things, but also a set of rice circle knowledge with domestic entertainment characteristics -
How to grab, how to push, and how to eat the big pie in the hands of capital? Let's call it
, internal entertainment cake science.
In a (suspected) Weibo message posted by an industry insider "recommending artists who fit the image of paper people in your mind", fans instantly transformed into vendors selling cockroach poison and rat poison on the street. ——
often uses a well-edited photo of the artist and a copy, trying to make everyone see the legendary charm in seconds.
If you can be so crazy about licking cakes, you will certainly work harder to refuse them.
Among them, Tian Xiwei’s family was the most noisy.
In the first half of the year, there was news that Tian Xiwei might be the female lead in the popular online novel ip "Feng Yue Irrelevant" .
However, fans did not buy it.
They said that the character has a poor personality and many high-risk plots. In short, it is not a good cake.
So in order to prevent Tian Xiwei from accepting the role, they collectively put on their boycott avatars, issued a statement announcing that the site would be shut down, and started a cake rejection war.
And the most bizarre thing is that this fire even burned on the heads of other leading actors.
In February this year, Hui Yinghong was announced as the "surprise starring role" in this drama.
As a result, in order to boycott the producer, fans directly regarded the senior’s Weibo as a public place.
Although fans later explained that they were mainly targeting the producer, that is, the person with the name id@ in the picture above is Xu Bayi .
But in the eyes of passers-by, this is not only dragging innocent seniors through muddy water, but also a grand crossing of cyber locusts.
But this kind of dragging innocent actors into the water is not too intense.
A more advanced scolding war will have to see the two families fighting each other with real swords and guns.
The filming of "Pearl Curtain and Jade Curtain" started in September last year. At that time, it was reported that the male and female protagonists were Zhao Lusi and Liu Yuning.
The two of them accumulated a lot of CP fans in "Long Song Xing" . Coupled with the height difference between the two, they are very suitable for dancing some animal sculptures like Big Bad Wolf vs. Little White Rabbit.
However, Zhao Lusi’s fans were unwilling.
At that time, Liu Yuning was ridiculed as "ancient and ugly" by the entire Internet because of his collaboration with Liu Shishi in "One Thought Guanshan".
Fans of the female partner feel that their own artists will suffer too much if they are paired with him at this time.
So the two of them were still filming here, and there were fans over there who took the Reuters photos to judge.
When the TV series entered the post-production and pre-heating stages, fans of the woman asked the broadcasting platform to only show the woman’s single photos.
Fans of the female side frequently make moves, and the male side is not to be outdone.
They mainly counterattacked from Zhao Lusi’s poor ability to carry the drama and the crew’s excessive manipulation, in an attempt to bury the drama in advance.
The scolding war between fans of both sides has continued since the official announcement last year until this year.
The result of the victory is unknown, but the work has become popular before it is broadcast.
In terms of cake feeding, the cake exchange battle between Li Xian and Gong Jun fans impressed me deeply.
At about the same time last year, the two officially announced a new drama.
Li Xian and Yang Zi teamed up for the second time in four years and starred in the costume drama "The Beauty of the Country" ; Gong Jun partnered with Ren Min in the current drama "The Distance Between Us and the Court".
At that time, Li Xian was filming "When the Stars Shine" with Ren Min.
The overlap in work makes it inevitable for the outside world to compare the two male protagonists.
The most obvious thing is that the outside world found that both of them once had big hit dramas, but after a short period of "brilliance", they both fell into the dilemma of filming one movie after another.
Because of this ability not to carry dramas, the two were once ridiculed as "raw powder hell".
In order to break this curse, some "evil" fans came up with ideas at that time.
Gong Jun is more suitable for ancient idols in terms of appearance, temperament and drama experience, while modern idols are Li Xian's comfort zone. In this case, why not change it?
At that time, some fans of Gong Jun retweeted a Weibo post boycotting Li Xian's role in ancient puppets, and also @Gong Jun himself, suggesting that Gong Jun switch with him.
As the discussion increased, some netizens summarized the choices of male protagonists that fans were dissatisfied with during that period, and suggested that these artists completely reallocate resources.
Fans of Zhao Lusi are not satisfied with Liu Yuning’s appearance, ok, then let’s play Gong Jun who is good-looking in ancient costume.
Yang Zi has the physique to make a popular male protagonist, and Song Weilong looks good in his ancient costume, so let’s swap him with Li Xian.
and Li Xinmin can play the second role again.
This incident was nicknamed the "cake war" by fans.
But in terms of drama and shock, offline is more interesting than online.
Five years ago, Yang Mi had not terminated her contract with Jiaxing and was still in the stage of frantically recruiting new people to take on roles.
At that time, a fan made a rating table for her works over the years and found that the ratings of her non-Jiaxing dramas were much better.
Therefore, Jiaxing’s self-produced dramas once became a minefield for Yang Mi fans.
But what are you afraid of? In 2018, "The Negotiator" with a rating of 3.5 had just finished airing, and it was reported that she was going to film a Jiaxing self-produced drama "Warm Morning Light to You".
This completely ignited the anger of Yang Mi fans.
In order to reject Yang Mi’s role, online they collectively put on their avatars saying “Boycott Jiaxing” and gathered more than 5,000 fans to write a joint letter.
Offline, they made diss Jiaxing light signs and posters and rushed to the scene of Yang Mi's commercial performance.
So a rather strange scene appeared that day -
On the stage, Yang Mi seemed to regard her fans as nothing and only kept interacting with the host.
In the audience, a group of fans held posters and light signs saying "Reject Jiaxing Drama" and kept shouting the slogan "One wishes Xiaomi is good, the other is Jiaxing's downfall".
In short, Yang Mi did not take the role in that work for unknown reasons.
But in fact, this kind of vigorous resource allocation war may not always end in embarrassment, and some fans really succeed.
On last year’s Screaming Night, Wang Hedi happened to be sitting with Zhang Songwen, who became famous for "Hurry Up".
Keen fans spotted this time point and immediately started to "move" -
Based on the intimate atmosphere and aura of the two people that night, they cut a video of #张松文王河磣 强婷 father and son#.
Source @小灵
Then the topic became a hot search. While
is being hotly discussed, some fans @director are asking for opportunities.
Don’t underestimate the power of this kind of secondary creation.
I think back then, Yu Zheng decided to cast Yin Zheng as Shang Xirui because he liked a second-hand video cut by a fan.
This fan used the clip of Yin Zheng playing Cheng Dieyi as material, and then intercepted the description of Shang Xirui in the original work "The Sideburn" to discover the temperament of Yin Zheng that matches the character.
source Bilibili@Jiuren
"Cake Learning" has reached this level, and it can be considered as out of vulgar taste.
In some cases, it can even achieve positive interactions between artists and fans.
When Hu Ge appeared in "Nirvana in Fire", a Singaporean fan played a key role.
In fact, Hu Ge was reluctant to star in the role at that time. He had always expected to transform and was more cautious about costume dramas.
But the Singaporean fan thought this was an opportunity. Taking advantage of her vacation, she went from abroad to the Xiangshan Studio to find Hu Ge and persuaded him to star face to face.
Picture source @三宝伊miracle
Later, Hu Ge read the original work sent by fans and finally became interested in the work. In 2012, the drama company released a voting event for the leading role, and Hu Ge was once again ranked first by fans.
At this point, he has firmly caught the pie thrown by the fans.
After the success, the fan asked him if he could return the original book to her as a souvenir. Hu Ge's answer was:
I will return the first volume to you, because the beginning begins with you.
The nature of this circle is like this. Good resources are limited, and bad actors are wholesale.
This scarcity determines that artists cannot just wait for good projects.
Nowadays, it is an era of universal marketing, and casting can no longer be decided based on the preferences of one or two industry insiders.
Like Yu Zheng, will refer to fan videos.
Like Yang Mi, she will listen to fans’ demands.
Their careers and works are more or less affected by their fans.
On the other hand, because they respect the suggestions of fans, some of them have received positive feedback from the market.
Therefore, the role of fans is no longer just followers, but also agents, publicists, and even play the role of casting directors...
They often interfere in the work of artists because of love.
But unfortunately, this love is often a double-edged sword.
When some people are dedicated to the good career of an artist, some people unknowingly develop this love into control and eventually turn into an extreme farce.
How to use this love is often what fans need to be wary of.
Are there any excellent star-chasing experiences for you and me to learn from?
In 1970, a junior high school girl watched a movie called "Revenge" and became obsessed with the two leading actors: Ti Lung and David Jiang.
Speaking of which, this pair is definitely the most popular cp in the Chinese entertainment industry in the last century. Even junior high school girls were not spared, and they were fascinated to the point of eating life and death.
So, she later wrote a fanfic to pay tribute to her CP -
. It followed the Peking Opera background in "Revenge", focusing on the love and hatred of the two male protagonists, and also used the character name "Guan Xiao" in the movie. building".
The title of this famous "fanfic" is "Farewell My Concubine", and the fan girl is Li Bihua.
Of course, by the time she became famous, the CP she was chasing would no longer be able to act in this drama, but how could this not be considered a model of chasing a star and making her own cakes, benefiting the public and repaying her idol?
All fans must have this spirit. Do you still worry about not having a good cake to share in domestic entertainment?
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