Lei Jun's annual speech "Courage" is about to begin.
has caused a stir in the somewhat silent technology circle.
Although people’s expectations for Lei Jun’s annual speech are not as strong as they were for Xiaomi Su7, people still hope to observe Lei Jun’s recent mental journey through Lei Jun’s speech, especially his entry into the car-building competition. What you think on the road.
In fact, Lei Jun’s annual speech every year always triggers some discussions.
Some of these discussions revolve around Lei Jun personally, and some revolve around Xiaomi.
No matter what, when Lei Jun started to stand on the stage, a discussion that ensued was actually inevitable.
As a result, people will have some expectations for Lei Jun's annual speech. With these expectations gathered together, Lei Jun's annual speech has more or less become the "Technology Spring Festival Gala" among some people.
When people began to look forward to Lei Jun's annual speech, a question still appeared in my mind: When people look forward to Lei Jun, what are they looking forward to? Through such an annual speech, what does Lei Jun want to convey to the outside world?
's answers to these questions may be directly related to our internal understanding of Lei Jun's annual speech, and will also be directly related to our understanding of the current technology industry.
Lei Jun is no longer Lei Jun himself
If you just regard Lei Jun's annual speech as an annual show for Lei Jun himself, you will actually completely underestimate the inherent meaning of Lei Jun's annual speech.
The reason is that when we look at Lei Jun's annual speech from such a perspective, it is only limited to Lei Jun's personal speech and does not unite it with Xiaomi behind Lei Jun.
At this time, Lei Jun’s annual speech is actually not much different from other people’s personal shows.
From a deeper perspective, when people look forward to Lei Jun, they are not just looking forward to Lei Jun himself. They are even less willing to speculate on Lei Jun’s own mental journey. Instead, they want to go through Lei Jun’s annual show. Take a clear look at the path Xiaomi has traveled behind Lei Jun in the past year.
Therefore, when people start to look forward to Lei Jun, they are not just looking forward to Lei Jun himself, but more to what kind of Xiaomi Lei Jun will show us.
If we must find out the changes that Xiaomi has shown since this year, the adjustment of the overall strategy represented by the launch of Xiaomi su7 and the new development trends it brings are undoubtedly the most worthy of our attention.
Of course, in addition to people paying attention to the impact of Xiaomi su7 on Xiaomi's overall development strategy, what people want to see more is how Lei Jun deeply integrates Xiaomi cars with other Xiaomi products to build a A new ecology.
From such a perspective, when people are looking forward to Lei Jun, they are more looking forward to what kind of new imagination Xiaomi behind him, especially Xiaomi that has undergone profound changes, will bring to us.
Recognizing this, we can truly grasp the correct posture of looking forward to Lei Jun, and we can truly find the correct way and method of viewing Lei Jun's annual speech.
Xiaomi is no longer the Xiaomi it used to be.
From the moment Lei Jun claimed to devote all his reputation to the car-making track, Xiaomi itself was destined to undergo a profound and comprehensive change.
When such a change occurs, Xiaomi will no longer be the Xiaomi it used to be.
Regardless of the endogenous kinetic energy driving Xiaomi's development, or Xiaomi's overall strategic approach, Xiaomi is bound to undergo a radical change.
Therefore, when people look forward to Lei Jun, especially when people start to look forward to Lei Jun’s annual speech this year, they want to look forward to seeing a brand new Xiaomi.
Judging from the information Xiaomi has conveyed to the outside world, what people are looking forward to more is how Xiaomi will create a full ecosystem that covers people, cars, and homes.
If we regard the ecological construction around mobile phones as Xiaomi in the Internet era, then when Xiaomi Automobile joins in, Xiaomi is no longer Xiaomi in the Internet era, but has become Xiaomi in the Internet of Things era.
Similarly, Xiaomi at this stage of development is no longer limited to a Xiaomi built on the mechanism of the Internet, but has become a Xiaomi built on newer technologies and newer business models.
Regarding Lei Jun’s expectations, people mostly want to use Lei Jun’s annual speech to get a glimpse of the profound changes taking place in Xiaomi itself.
When we realize this, we can not only regard Lei Jun's annual speech as a personal show of Lei Jun, but also become a window to observe Xiaomi, especially the transformed Xiaomi.
From this perspective, when people begin to look forward to Lei Jun’s annual speech, they are more looking forward to seeing a different Xiaomi, especially one built under a new ecosystem.
Perhaps, this is the other most important reason why people look forward to Lei Jun's annual speech.
Car building is no longer about building a car itself.
There is no doubt that even in Lei Jun’s annual speech this year, he still cannot get around the hurdle of building a car.
It can be said that when people are looking forward to Lei Jun's annual speech, they are more looking forward to Lei Jun's views on building cars and his journey since building cars.
However, if we just focus on building the car itself, it would be too simple and arbitrary.
In my opinion, for Xiaomi, building a car is no longer about building a car itself, but has become an entry point and breakthrough for Xiaomi to lay out a new track.
We know that Xiaomi is not the first to devote itself to the car-making track. It can even be said that when Lei Jun began to lead Xiaomi to join the car-making track, car-making had already entered a period of deep reshuffle.
At such a stage, Xiaomi is actually facing many difficulties and challenges if it wants to gain the attention of the capital market by embracing car manufacturing.
Therefore, when Xiaomi began to devote itself to the car-making track, Lei Jun began to announce that Xiaomi was using its own funds to build cars, rather than just treating car-making as the earlier new car-making forces. Success is a way and method to win the attention of capital.
In addition to the fact that the capital dividend period has receded, the car manufacturing track itself is also undergoing a deep reshuffle.
For players on the car-building track, what really determines their success or failure is no longer whether the concept is novel, but whether it can truly give more new connotations and meanings to car-making.
For Xiaomi, in such a reshuffle period, entering the car manufacturing track is more of an overtaking in a corner.
For Xiaomi, how to build cars in such a new stage, and how to continue to empower its own development by building cars in such a new stage, is undoubtedly the most important direction.
For Lei Jun, the leader of Xiaomi, he naturally plays a decisive role in it.
Therefore, when people begin to look forward to Lei Jun’s annual speech, they do not want to explore Lei Jun’s mental journey, but more want to hear Lei Jun’s views on business, especially how to use a brand-new method of building cars. Ways to find new dividends in car building in a new stage.
When we are looking forward to Lei Jun’s annual speech, we are not simply looking forward to Lei Jun himself, but more want to know how Lei Jun will find new ideas on such a car-making track that has entered the reshuffle stage. Development opportunities, and I want to know more about how Lei Jun will lead Xiaomi to build cars and achieve overtaking in corners.
From this point of view, when people look forward to Lei Jun, they are more expecting Lei Jun to convey to us a brand-new car-making concept, so that Xiaomi can continue to obtain new products in such a new stage of reshuffle. develop.
When we realize the significance of Lei Jun’s annual speech, especially when we know that today’s car manufacturing is no longer the same as in the past, we may be able to understand the more connotations and meanings conveyed to us by Lei Jun’s annual speech. .
When people are looking forward to Lei Jun, what they want to see more is Lei Jun's new thinking on building cars, and what they want to see more is Lei Jun's new exploration of business.
In essence, people want to use Lei Jun’s annual speech to find out Xiaomi’s different understanding and views on car manufacturing and what new elements it will bring to the car-making industry that has been shuffled.
Conclusion
When people begin to look forward to Lei Jun’s annual speech, they are not just looking forward to Lei Jun himself, but more to Lei Jun’s thinking and exploration of Xiaomi and new businesses.
If we just define Lei Jun’s annual speech as the “Technology Spring Festival Gala”, it would actually be a bit biased.
Compared with the "Technology Spring Festival Gala", Lei Jun's annual speech is more like a Buffett-style annual speech.
It conveys to us more about Xiaomi’s strategic play and product logic behind Lei Jun.
From such a perspective, people's expectations for Lei Jun are actually more looking forward to the business itself, rather than just focusing their expectations on Lei Jun personally.
When we truly look at Lei Jun’s annual speech from such a perspective, especially if we really connect it with Xiaomi as a company and the business that Xiaomi is engaged in, our expectations will not be out of focus.
When people are looking forward to Lei Jun, what exactly are they looking forward to?
Perhaps, we are looking forward to a Buffett-style annual business thinking ceremony, rather than a personal show for Lei Jun.
—End—
Author: Meng Yonghui, senior writer, columnist, industry observer, well-known kol, and digital economist.
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