iQIYI's popular IP "Tang Dynasty Strange Stories: Journey to the West" has been officially announced to be released on July 18, and it has become a hot search topic recently. As of now, the number of reservations for the show on iQiyi has exceeded 5.5 million.
On the same day that the second season of "Tang Dynasty Strange Stories" was launched on iQiyi, it was jointly produced by iQiyi, Meilin Culture, and Xinghan Technology, invested and operated by Hengyang Jianxiang Cultural Tourism Industrial Co., Ltd., and Hunan Muxin The first Hunan store of "The Strange Stories of the Tang Dynasty·Journey to the West" under the technical guidance of Cultural Media Co., Ltd. has officially signed a contract to enter the Jianxiang Industrial and Cultural District in Hengyang. This also marks that Hengyang has a cultural tourism and technology integration. A cutting-edge project, the project will operate in the Aikuda Castle in Jianxiang Industrial and Cultural District, Hengyang.
Liu Guoqing, member of the party committee and deputy general manager of Hengyang State Investment Group, Shen Zhonghua, deputy general manager of Hengyang State Investment Group, Zou Kaili, executive director and general manager of Hengyang Jianxiang Cultural Tourism Industrial Co., Ltd., He Jibing, CEO of iQiyi Muxin Culture, Hunan Wang Yikang, general manager of Muxin Culture Media Co., Ltd., and Zhong Ming, deputy general manager of Hunan Muxin Culture Media Co., Ltd., attended the signing ceremony. At the
signing ceremony, representatives from both parties expressed their high expectations and firm belief in this cooperation. Zou Kaili, executive director and general manager of Jianxiang Cultural Tourism, pointed out: “This is an important step in the transformation and upgrading of Hengyang’s cultural tourism industry. We look forward to bringing unprecedented cultural experiences to tourists in Hengyang and even the country through this cooperation and promoting the development of the local cultural tourism industry. quality development”.
He Jibing, CEO of iQiyi Muxin Culture, said: "The National Trend Immersive Theater of "The Strange Stories of the Tang Dynasty: Journey to the West" is an important layout in the field of cultural and technological integration, using the most cutting-edge VR technology, combining big data and Artificial intelligence creates an unprecedented immersive experience, which is not only a visual and technological feast, but also an in-depth practice of traditional cultural inheritance and innovation."
Zou Kaili, executive director and general manager of Hengyang Jianxiang Cultural Tourism, and Wang Yikang, general manager of Hunan Muxin Culture Media Co., Ltd., signed the contract on site, witnessed by relevant leaders.
It is reported that the first Hunan store of "The Strange Stories of the Tang Dynasty: Journey to the West" VR National Immersion Theater will be grandly opened in Xiangjian·Jianxiang Industrial Culture District on September 20. The project will be held at the third Hunan Cultural Tourism The conference will make a stunning appearance and help Hengyang create a new chapter in digital cultural tourism, so stay tuned.
"The Strange Stories of the Tang Dynasty: Journey to the West" is a national trend immersive theater that will bring five major highlights:
The perfect combination of popular IP and national trend culture
The theater is based on iQiyi's hit drama series "The Strange Stories of the Tang Dynasty" , combining popular IP with national trend culture, innovatively applying the world's advanced lbe full-sense immersive virtual reality technology, and presenting a time-travel experience to tourists through the integration and innovation of "film and television + technology" and "online + offline" A cultural feast of time and space. Visitors can personally experience the plot of the play and feel the unique charm of Tang Dynasty culture.
"Real Scene + VR" Immersive Experience
Theater adopts the "Real Scene + VR" immersive experience method. Through film and television-level art settings and real-person performances, combined with advanced VR technology, it creates a realistic Tang Dynasty for tourists. world. Through NPC real-life performances, Hanfu cross-dressing, interactive photography, and Chinese-style bazaars, visitors can experience the prosperity of the Tang Dynasty street scene in the real-life part, and then participate in case detection in the VR experience area.
Highly restored scenes in the play
vr experience area achieves a 1:1 true restoration of the scenes in the play. Whether it is a palace, a street or a case scene, it strives to present the details perfectly. This high degree of restoration not only enhances the immersion of tourists, but also allows them to have a deeper understanding of the original drama. In the VR experience, visitors can transform into Di Renjie's disciples and fight side by side with Su Wuming and Lu Lingfeng to solve the mystery together. This immersive experience makes visitors feel like they have become part of the story.
Rich interaction and plot participation
theater focuses on tourists' interactivity and plot participation. Through the guidance and interaction of NPCs (non-player characters), tourists can unknowingly integrate into the plot.Visitors can talk to NPCs, solve puzzles, complete tasks, etc. to promote the development of the plot. This interactive method not only increases tourists' sense of participation and fun, but also allows them to have a deeper understanding and feeling of the plot.
In-depth practice of cultural inheritance and innovation
Theater is not only a visual and technical feast, but also an in-depth practice of traditional cultural inheritance and innovation. Through modern scientific and technological means, traditional culture is presented to tourists in a new form, allowing them to feel the charm of traditional culture in entertainment. This practice not only helps to spread and popularize traditional culture, but also helps to enhance cultural confidence and national pride.
The Xiangjian·Jianxiang Industrial and Cultural Street Project is invested and constructed by Hengyang State Investment Group, with an initial investment of 200 million. It is a key observation project of the third Hunan Tourism Development Conference. The project has currently focused on the construction of new operational sub-projects such as the Cultural Exhibition Hall of the Old Industrial Base, Hengyang Industrial Valley, Jianxiang Canteen, Aikuda Castle, and Industrial Theme Research Base, aiming to create a Yiye with rich history and culture. , a tourist destination suitable for traveling, teaching, experiencing and relaxing, and a place where internet celebrities check in. In the future, with the continuous advancement and improvement of the project, Jianxiang Industrial and Cultural Street will become one of the important cultural tourism business cards of Hengyang City and even Hunan Province.
Xiaoxiang Morning News reporter Hu Xiong
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