With the release of the movie " silently kills " on July 3, the summer season has begun to enter the "heating up" mode, and the box office continues to rise. On July 13, the movie " " was screened on a large scale, boosting the total market box office that day to exceed 300 million yuan. This was also the first time in 70 days that the market box office exceeded 300 million yuan. According to Beacon Professional Edition data, as of July 16, the total box office of this summer's summer season has exceeded 4.6 billion yuan, of which "Silent Kill" ranked first with 940 million yuan, "Catch a Baby" and " There is a Commissary in the Cloud" " ranked second and third with 678 million yuan and 493 million yuan respectively.
Shen Teng and Ma Li are very popular
"The summer season is finally getting hot." Manager Mao of Jinyi International Cinema Chaoyang Joy City Store told reporters that there have been obviously more people in the cinema recently, especially these days. , the audience who came to watch "Catch a Baby" was particularly prominent. Many couples came to watch it with their children. "The combination of Shen Teng and Ma Li is still very eye-catching. In addition, the film "Catch a Baby" is about It's an issue related to education, and it's very close to life. Although "Despicable Me" has been released for almost half a month, the market performance is still good, especially among young women. " Despicable Me 4" and " Inside Out 2". The performance of these cartoons is not bad, and it is obvious that the market popularity has increased. "Compared to June, July is the real summer season." Jiang Yong, a film market expert, told reporters that in July, most schools have become more popular. It's already holiday, and students have plenty of time to choose their favorite movies from Monday to Friday. Judging from the film schedule in July this year, it also fully meets the needs of young audiences. Among them, "Silent Kill" directed by Ke Wenli is a suspenseful crime film. The film is based on a school bullying incident. The suspenseful plot setting and exciting story rhythm have satisfied the needs of many viewers. "Catch a Baby" is the second collaboration between Shen Teng and Ma Li after "Charlotte Troubles" in 2015. It fully meets the audience's psychological expectations. The film explores "poor raising" and "chicken babies" in a light comedy way. and other practical educational issues. In addition, domestic and foreign animated films such as "Despicable Me 4" and "Inside Out 2" have successively entered the market, which also meets the demand for summer film schedules, especially "Despicable Me 4" and "Inside Out 2" After their recent release in North America, they have both achieved very good box office results. "Although the domestic box office of these two cartoons is quite different from that abroad, compared with previous Hollywood blockbusters, their performance is still good," Jiang Yong said.
"At present, the release of many films has achieved good results." Jiang Yong believes that the market performance at the end of June was relatively flat, especially the performance of films such as "Customs Front" was not as good as expected. Choosing to release the film on one day has produced a good effect. "Catch a Baby", which was originally scheduled to be released on July 18, has also been moved to July 16. The film began large-scale screenings on July 13, accounting for 29.7% of the films scheduled that day, ranking first among all films that day. In the following days, the number of films scheduled has been rising, reaching as high as 41.5% on July 17. "The film is very likely to become the box office champion this summer."
Many potential masterpieces are about to be released.
As of now, 100 films have been scheduled for this summer's release. "I'm quite optimistic about the next market." Jiang Yong believes that the Chinese live-action movie "Under the Stranger" directed by Wu Ershan, and the movie "Decryption" directed by Chen Sicheng and adapted from the Mai family's novel of the same name will be produced by The inspirational movie " Retrograde Life " written and directed by Xu Zheng has great market potential.
"Last year the domestic cartoon "Chang'an 30,000 Miles" became popular. This year I am very optimistic about " White Snake: The Floating Life " because the light-chasing animation has accumulated a good reputation, and this film is about something that the majority of the audience is familiar with. "The story of White Snake, Xiao Qing, Xu Xian and Fa Hai is more recognizable than the story of "White Snake: The Origin of "," Jiang Yong said.
In addition, new works by young directors are also worth looking forward to, especially the sci-fi comedy "Safe Evacuation from the 21st Century" directed by Li Yang and the romance film " Negative Negative Makes Positive " directed by Wen Shipei. "The story of the former is full of imagination. , with unique themes; the latter starring Zhu Yilong is particularly attractive to female audiences. These two films are expected to bring surprises to the market.”
-
-
-
-
-
-
-
-
-
-