The hot midsummer is coming, and along with the rising temperature is the hot movie market! According to real-time data from Beacon Professional Edition, as of 13:00 on July 15, the total box office (including pre-sales) of the 2024 summer season has exceeded 4.2 billion yuan, and the top three movies in the box office list are " silently kills " and "" There is a Canteen in the Cloud " and " Catch a Baby " respectively received box office of 870 million yuan, 490 million yuan, and 400 million yuan respectively.
It is worth mentioning that during July 13th and 14th, the single-day box office of the summer season exceeded 200 million yuan for two consecutive days, and on July 14, the single-day box office exceeded 300 million yuan for the first time. This is also the second consecutive day. After 70 days since May 3, the single-day box office once again exceeded 300 million yuan. The key factor in this is that the comedy movie "Catch the Baby" starring Shen Teng and Ma Li has started to be screened on a large scale. It has earned 400 million in box office just from the screening alone. Shen Teng and Ma Li are the ace IP of Happy Twist. , its ability to attract money cannot be underestimated.
The industry predicts that the summer season will quickly gain momentum and the market will respond strongly. Looking at the general direction, from the second half of July to August, as the next few popular movies will be released one after another, the film market will continue to The heat is almost a certainty.
"Silent Kill" ignited the summer movie schedule, and "Catch Me" continues with high profile
Who is the bully? Who are the silent ones? Who is the rainy night murderer? Since its release on July 3, "Silent Kill", which focuses on the suspense style, has successfully ignited the mainland film market, which was still weak in June, and became the first "blockbuster" movie in the summer season.
This suspense film is adapted from the director Ke Wenli's debut film of the same name and features powerful actors such as Wang Chuanjun, Zhang Junning, Wu Zhenyu, Jin Shijie, etc. It still continues the director Ke Wenli's good technique in the masterpiece "Manslaughter", and it is a tense and exciting film. The combination of many elements such as plot, high-level acting skills, and eye-catching pictures can attract the audience's attention in a short period of time and give the audience a strong emotional impact. As of press time, the film has earned nearly 900 million in box office, and the industry predicts that its final box office is expected to exceed 1.6 billion.
's "There's a Shop in the Clouds," which was released on June 22, is the first film to hit this summer's blockbuster. So far, it has grossed about 490 million yuan in box office, temporarily ranking second on the 2024 summer box office list. "There is a Canteen by the Clouds" was originally a novel written by Zhang Jiajia. In 2016, Zhang Jiajia adapted his novel of the same name "Passing Through Your World" onto the screen as a screenwriter. At that time, the film once set a new box office record for domestic romance films in China, with a final box office total of 814 million yuan, ranking ninth among Chinese-language films in the 2016 box office list in mainland China.
The summer suspense trend started by "Silent Kill" is gaining momentum. On July 13, "Catch a Baby" co-starred by Shen Teng and Ma Li made a stunning debut. The unstoppable box office hit made the industry see "Shen Ma" The combination's strength, on July 14, the film's single-day box office hit 200 million, setting the highest single-day box office result for a single film after the Spring Festival this year. As movie fans joked: "The golden partnership between Shen Teng and Ma Li is a sure box office guarantee. You can feel the chemical reaction between them when you close your eyes. The movie is a sure hit!"
This movie is still familiar to me. Happy Twist Recipe, an absurd and exaggerated comedy style, uses the social topic of "education starts from childhood" to show the sense of conflict and comedy in absurd life: Ma Chenggang (played by Shen Teng) is a super rich man in Xihong City , in order to let their son grow up to be successful, she and her wife Chunlan (played by Ma Li) painstakingly and ingeniously weaved a huge lie, carefully raising and educating a "rich second generation" as a poor child, which gave rise to a story. The series of conflicts and laughs make people laugh, and at the same time it also triggers the audience's thinking about family education methods...
Ten years ago, "Charlotte Troubles" was born, allowing movie fans to witness the strength of Happy Twist, Today, ten years later, "Catch a Baby" has implemented the true nature of hilarious comedy in every scene of the film."Catch a Baby" is also the third feature-length comedy co-produced by directors Yan Fei and Peng Damo. When talking about the changes in the past ten years, Yan Fei said at the premiere of the film: "Three films in ten years have spent a lifetime. The three stages of "Youth, Establishment, and Fatherhood" have brought us feelings of life and inspired our desire to express ourselves. "The leading actors Shen Teng and Ma Li also shared their true feelings about cooperating on the screen. Shen Teng said frankly: "Although the interpretation is perfect. The process of playing the role is very difficult, but with the encouragement of my partners, the help of the director and the support of everyone here, I can always get through it step by step." Ma Li said: "Ten years ago, no one knew us, but ten years later we are here. Everyone here is looking forward to it, and it’s not easy for our friends who have been with us all the way.”
Although “Catch a Baby” will be screened nationwide from July 13th to 15th, and will not be officially released until July 16th. Judging from the current strong box office trend, "Catch a Baby" is expected to become the first blockbuster hit in this summer's box office to exceed 3 billion in box office. Just as director Han Han commented at the premiere, from "Charlotte" 10 years ago to today's "Catch Me", the performance of comedians Shen Teng and Ma Li has been "unparalleled." This new work has undoubtedly injected new vitality into the domestic comedy film market.
Imported films are no longer popular, and the rise of domestic films is a major trend
There is also a new phenomenon in the market. Once upon a time, the "domestic protection month" that has been popular in the industry was the "talisman" for domestic films in summer and New Year films. As a domestic film The market's prime time slots, such as summer time, Lunar New Year time, etc., were previously "red lights" for imported films. These time slots were dominated by domestic films. However, in recent years, the "talisman" of "Domestic Protection Month" seems to have gone away. Imported films have begun to enter the summer season with great fanfare, and staged a close showdown with domestic films. Take this year's summer season as an example, " Inside Out 2", " Despicable Me 4" and the upcoming " Deadpool and Wolverine ". These imported films are competing head-on with domestic films in the market. Currently, It seems that these "hotties" in the past market are facing "counter-attack" by domestic movies. "Inside Out 2" currently has a cumulative domestic box office of just over 300 million, but this is already the first time that this popular Disney animated film has achieved success. It took nearly a month for the Chinese market to hit the box office. "Despicable Me 4" has just been released, and the "money scene" seems not to be optimistic. The industry predicts that the total box office in the mainland may be around 360 million, and it has not yet been released. How about the "money path" of "Deadpool and Wolverine"? Maybe the market will give the answer.
In the eyes of industry insiders, the fact that imported films are no longer popular is not actually a "one-day achievement." "The rise of domestic films is a major trend. In recent years, the types of domestic films have become more diverse, and the storylines, shooting techniques, and post-production have all shown rapid development. In contrast, the big-production + superhero model commonly used in Hollywood blockbusters is It seems monotonous and boring.” Some voices said that domestic audiences have passed the period of making orders purely based on visual perception. The improvement of their aesthetic ability has made them reject the Hollywood popcorn of the past. “The future domestic film market will rely on Hollywood imports. Movies will face more and more uncertainty and competition in China. The era when Hollywood blockbusters once enjoyed a large number of fans is no longer there. Their golden age has almost come to an end..." And in recent years, with the overall rise of Hollywood streaming media, Hollywood's creative energy has gradually shifted from theatrical blockbusters to American dramas, streaming online movies and other platforms. On the big screen, superhero movies and sequel IPs that continue to "change the soup without changing the medicine" are also As a result of the loss of local audiences in North America, they also gradually lost their previous overseas markets, and the Chinese market is one of them.
The summer season is in full swing, and there are blockbuster works to be released in the second half.
As one of the most important periods of the year, the summer season has become a must-have for major film studios due to its long span and huge film lineup. warehouse.According to reporters' statistics, more than 110 films have been released or scheduled for the summer season in mainland China in 2024. In addition to popular films, there are many high-profile new films ready to be released in this summer's summer season, including "Deadpool and King Kong" Wolf", " Under the Stranger ", " Decryption ", " Retrograde Life ", "Safe Evacuation from the 21st Century", "White Snake: The Floating Life", etc. These films cover a variety of genres such as suspense, fantasy, comedy, romance, animation, etc. They include well-known IPs at home and abroad, as well as new films by famous directors, realism masterpieces, and industrial visual effects blockbusters. A hundred flowers bloom to satisfy different audiences. viewing needs.
The industry is very happy with the rapid momentum of the summer season. Looking at the general direction, from the second half of July to August, as the next few popular movies are released one after another, the film market continues to be hot. It's almost a certainty. "Catch a Baby", which was released on July 16, has already proved its strength with its excellent screening results. "Deadpool and Wolverine" and "Underworld" to be released in late July are both well-known IPs, but one is an overseas Marvel hero and the other is a pinnacle Chinese comic. What kind of market will the two bring to the market? Fluctuations may also depend on the quality of the film itself and specific feedback from the audience.
"Decryption", which is directed and written by Chen Sicheng, may be the next big hit in the market. The movie "Decryption" is adapted from the novel of the same name by Mao Dun Literary Award winner Mai Jia. It tells the story of Rong Jinzhen, who is talented in mathematics but lonely and fragile, and devotes all her life to the cause of code deciphering. The original author, Mai Jia, cherishes his first novel "Decryption" very much, saying, "Whether it is its characters, language, or structure, it is very novel and unique. In this book, I saw the appearance of all living beings in the world." The theme of "Everyone is a unique password, and this life is the process of deciphering" in the work also deeply moved screenwriter and director Chen Sicheng, and prompted him to create a film based on a literary work for the first time.
Whether it is abstract and profound numbers, passwords, or strange dreams that reflect Rong Jinzhen's subconscious, they can be left blank in the text form of the original novel, but the movie needs to intuitively convey these imaginative plots and elements through images. presented to the audience. In Mai Jia's view, how to express its dream state and how to express its soul in dreams are challenges that must be faced in the adaptation process of the movie "Decryption", but this makes Chen Sicheng, who has previously been deeply involved in genre film creation, quite excited. Presenting imagination through images is both a challenge and a new exploration and change. He said frankly: "Extreme genres have restricted my imagination, but "Decryption" has expanded some of the boundaries of my imagination."
In addition, the new film "Retrograde Life" directed by director Xu Zheng is also another one in the August schedule. A worthy focus. Through a realistic perspective, this film strives to show the audience the most realistic and flesh-and-blood group portraits of people running among city buildings. In the previously released trailer, the delivery people shuttled through the maze-like alleys, rode in the heavy rain, and picked up food "in between" during the peak period of "crowded people"... However, the "headwind" life made these delivery people We live out the optimistic attitude of "smooth wind". These people who work hard deserve to be seen and respected.
Xiaoxiang Morning News reporter Zhou Shihao
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