hired an Internet celebrity with millions of fans to sell goods and the sales volume was 0 in 3 games. Was he ordered to refund the service fee?
According to media reports, last year, a department store sales company in Jiangsu found an mcn company, which claimed to have a number of Internet celebrities with 1 to 5 million fans. The two parties agreed to conduct 5 live broadcasts to ensure sales of 420,000.
According to the contract, the department store must first pay a service fee of 25,000 yuan. At the same time, both parties will share the total sales of the goods.
However, after 3 live broadcasts, the sales of each live broadcast were 0. The department store questioned the MCN company's influencer's inability to fulfill the contract and questioned the authenticity of his fan count, and took the company to court.
The court held that according to the background data, the number of fans of mcn’s Internet celebrities was likely to be false, and ultimately ruled that mcn should return the service fee.
Nowadays live broadcasts really need to be standardized. It has to be said that most Internet celebrities buy their fan data, and some people register for small accounts and so on. There are also many millions of anchors, and there are 20/30 accounts online during the live broadcast, as well as staff. Data like
is really disappointing.
recently watched some live broadcasts and found that some Internet celebrities have millions of fans, but only a few hundred or thousands of people in the live broadcast room. Some have hundreds of thousands of fans and tens of thousands of people in the live broadcast room. There is still a big difference between those who shoot videos and those who do live broadcasts. It's really big, and carrying goods is another track.
But live broadcasting this track requires a die-hard fan. And even if the number of fans is true, it has no direct relationship with the number of people online during the live broadcast.
Some netizens said that the sales prices of some live broadcast platforms are really not as cheap as some leading e-commerce platforms. I have compared the same product several times. They even called it a beautiful live broadcast, saying that they can’t lose money anymore because of their welfare... They say it’s all over the top, but a lot of people have been fooled! For example, they sell a large-memory off-brand mobile phone for more than 900 yuan, while a certain e-commerce platform only sells it for more than 700 yuan.
The chaos of live streaming has been around for a long time.
The main common tricks are that some anchors will add the price of gifts or samples to the products to create the illusion that the products are discounted.
Some anchors talk very fast and in a short time when introducing products, making it difficult for consumers to fully understand the products. There are also anchors who will set up flash sale products or ultra-low-priced products to attract consumers' continued attention. However, these products may be in very small quantities, making it difficult for consumers to grab them. There may even be cases where the anchor is trying to make things up and does not actually include enough product links. .
Some anchors will conduct live broadcasts as "college students", "doctors", etc. to attract customers and sell products to the audience, making it easier to sell products. However, these identities may be the roles played by the anchors, with team packaging behind them, which may not be real. However, consumers may purchase products based on their trust in these identities, and find that the product effects are inconsistent with the anchors' introductions.
Consumers should also remain rational and vigilant, avoid blind impulse consumption, and pay attention to identifying and guarding against various routines and traps when shopping. If you encounter problems, you must retain evidence in a timely manner and safeguard your rights and interests through legal channels.
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