As the summer heat wave gradually heats up, the 2024 summer movie market has also ushered in a "highlight moment." As of July 15, the total box office for the 2024 summer season (June-August) exceeded 4.3 billion yuan. This summer, hundreds of new films are vying to be released, with diverse themes and domestic films dominating the market. Many films have been promoted to "heat up" the market, and the film market is ushering in a hot summer.
Hundreds of new films are released
Diversified themes to meet diverse needs
This summer, hundreds of new films have sprung up, covering everything from domestic masterpieces to imported blockbusters, from hilarious comedies to criminal investigation suspense, from animated Chinese comics to new literary and artistic works. type. The diversified movie themes not only provide audiences with a wealth of movie-watching choices, but also meet the movie-watching needs of different age groups and audiences.
In the field of comedy, Xu Zheng's realistic comedy " Retrograde Life " is highly anticipated. The film is scheduled to be released on August 9, focusing on the group of takeaway and courier "riders". After " I am not the god of medicine ", Xu Zheng returned to the small character role he was good at. Among
In addition, animated movies also occupy an important position in the summer season. This year's summer season, there are nearly 20 animated films, including "White Snake: The Floating Life", "Umbrella Girl", "Falling into the World", "Inside Out", etc. Guochuang, old IP, new The faces come together to bring a wealth of choices for family viewing.
Domestic films dominate
Pay equal attention to quality and quantity
In terms of quantity, domestic films are undoubtedly the protagonists on the screen this summer. Among the many new films, domestic films account for the vast majority of seats, fully demonstrating the booming development trend of China's film industry. Judging from box office performance, domestic films also show strong box office appeal. According to data from the ticketing platform, as of July 14, domestic films accounted for seven of the top ten summer movie box office seats, including such masterpieces as "Silence" and "".
The rise of domestic films is not only reflected in quantity, but also in quality and reputation. These films have reached a high level in terms of story content, narrative skills, actor performance, etc., and have won wide recognition and praise from the audience. Take "Silence" as an example. With its unique criminal investigation suspense theme and superb narrative skills, this film has successfully attracted the attention and love of a large number of viewers, and has become a "dark horse" driving the popularity of summer movies. As of July 14, "Silent Kill" has received more than 800 million yuan in box office, with more than 19.9 million moviegoers, which fully proves the influence and appeal of domestic films in the market.
Many films have been "upgraded"
is optimistic about the summer movie market
Faced with fierce market competition and the diverse viewing needs of audiences, film marketing teams have adopted innovative strategies to attract the attention of audiences. Among them, the release of movies has become a significant phenomenon this summer. " Customs Front " will be released from July 5th to June 28th, "Silence" will be released from July 4th to July 3rd, and " Legend " will be released from July 12th to July. Released on the 10th... These adjustments allow the film to meet the audience earlier, and also reflect the film studio's optimism for the summer movie market.
In addition, the basic distribution rules adopted by the Chinese film market are derived from the Hollywood market. The vast majority of projects will be released on Friday, the last working day that connects with the weekend holiday. Recently, many films such as "Customs Front", "Silent Kill" and "Legend" have broken the rules and chosen to meet the audience during non-traditional popular times.
Regarding this phenomenon, industry insiders said that the schedule adjustment is actually a result of the film producers closely following the market dynamics and quickly adopting strategic adjustments. Given that summer has always been a heyday for families and students to watch movies, the film market is currently facing a scarcity of hot spots. By flexibly changing the schedule, the producers aim to accurately capture the movie-watching craze during this prime time period, hoping to inspire higher box office potential. However, although the schedule adjustment can attract attention to the film to a certain extent, in the final analysis, the core of the film's box office success or failure still lies in its irreplaceable content quality. Chengdu Daily Jinguan News reporter Wang Ruyi picture side, Maoyan Professional Edition editor Liu Yang editor Wang Xiaoxue
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