On July 12, 2024, on the occasion of the premiere of the Illumination Entertainment movie "Despicable Me 4", Universal Beijing Resort held the first "Traveling through the blockbuster world, the movie comes true here - Fans cool gathering event". Hundreds of movie fans and park fans dressed in theme costumes were the first to watch the movie and completed a significant offline gathering in the park. Entering the Minion Paradise from the screen, the immersive project allows fans to "travel" from the movie plot to the blockbuster world with one click. The new character Minion of the Anti-Evil League will also be unveiled at the meet-and-greet event, interacting enthusiastically with tourists.
Kang Zhaoning, executive vice president and general manager of Universal Beijing Resort, said in the post-screening interaction: "We are always committed to transforming scenes in movies into tangible real-life experiences. Everyone can walk into the seven theme parks and experience the immersive experience 'The blockbuster world comes true here'... It is summer, and the Global Cool Summer event has also started. We look forward to sharing the wonderful time of "Cool Summer" with everyone. "
This year, Global Cool Summer" DJ. "The Water Dance Sound and Wave Party opens its evening show for the first time. Visitors can continue to enjoy the refreshing water dance carnival at night after a day of fun. The newly upgraded character meeting gives visitors the opportunity to experience the charm of summer side by side with celebrity characters wearing summer-limited costumes. A variety of new summer-limited products are available in the park, as well as gourmet iced drinks to make your trip refreshing. In addition, Universal Studios Hotel at Universal Beijing Resort has also launched a new "Minion Suite" on June 28, which further adds an immersive theme experience based on the original theme room.
Image source: provided by the brand