dual-carbon goal, the film and television industry has accelerated its exploration of new green development models. Recently, the series producer and distributor Straw Bear Entertainment Group (02125.hk) (hereinafter referred to as: "Straw Bear Entertainment" or the "Company") was recognized by the Hong Kong Quality Assurance Agency and awarded the "esg connect Pioneer Star (Society-Mainland) )" honor to commend the company for taking the lead in deeply integrating the esg (environment, society, governance) concept into the content creation and production of film and television dramas, continuing to practice the "green film list" and achieving outstanding results.
public information shows that Straw Bear Entertainment Group was established in 2014. It is mainly engaged in the investment, development, production and distribution of TV series, online series and movies, and was listed on the main board of the Hong Kong Stock Exchange in January 2021. As a leading domestic content producer, Straw Bear Entertainment adheres to the long-term development strategy of producing high-quality content, combines the esg concept with the characteristics of the film and television industry, and actively explores aspects such as corporate governance, content product practice, and community benefit contribution. , the company was awarded the awards of "2023 esg Pioneer Enterprise", "esg Her Power Model Organization of the Year", "esg Her Power Female Pioneer of the Year" and "Integration China" Annual Influential Organization.
In April 2024, Straw Bear Entertainment released the company's fourth esg annual report, which comprehensively explains the company's management policy and performance in esg in 2023. In addition to continuing to improve the three-level governance composed of the board of directors, esg committee, and esg working group In addition to constructing and establishing a sustainable ecological operating system, the company took the lead in launching the first "green film list" proprietary brand "seg" in the film and television industry. " and many other high-quality green dramas have achieved both commercial and social value, attracting attention in the industry.
Green Film List leads esg content exploration
Straw Bear Entertainment esg report shows that as a content company, the company has been working hard to explore how to better implement the country’s goals and requirements on dual carbon and esg, and is committed to becoming an esg-related company in the content field Advocates, practitioners, and promoters of standards hope to convey esg concepts to the industry and the public through content. To this end, the company has launched a proprietary green film brand seg specifically for esg, in which "s" stands for "seed", "e" stands for "energy", and "g" stands for "growth". At the same time, seg is also the abbreviation of the company's English name, which conveys the brand's exploration and practice of esg concepts in the content field. The brand logo design of Green Film List also incorporates the esg concept to convey the values of upward, openness, and inclusiveness.
In terms of the practice of film and television drama projects, the Green Film List Plan deeply integrates esg concepts into the creativity and production of film and television drama content. During the project creative stage, Straw Bear Entertainment has in-depth communication with high-quality partners in the industry to integrate esg concepts with film and television drama content. The themes and themes are deeply integrated, and we are committed to creating excellent works with positive energy. In the incubation and production stages of film and television projects, combined with the production practice of the esg concept, content producers actively and fully fulfill their responsibilities in conveying correct values to the public.
Take the contemporary entrepreneurial comedy "Riding the Wind and Waves" as an example. The play is directed by Zhang Silin, written by Xu Zhengchao, and stars Qiao Shan, Yang Zishan and others. By telling the story of the hardships of starting a small business, it reproduces the rise of domestic brands and conveys the spirit of entrepreneurship. Praise for and affirmation of personal struggle, the innovative content and format of "Riding the Wind and Waves" have attracted widespread attention from the audience and the industry, becoming a masterpiece of the entrepreneurial theme of the times and another successful attempt by Straw Bear Entertainment in the "comedy" track. With the popularity of the TV series, Huludao, the filming location in Liaoning Province, has also quickly become popular. According to the "Liaoning Daily" report, Huludao's tourism popularity reached the top three in the Northeast during the May Day period, and praised it as "through a drama, bringing tourism to the country." A city on fire."
The urban family ethics drama "Everything Comes True", a key support project of the Beijing Municipal Radio and Television Bureau, shows the "new Beijing flavor" of the new era, records the ever-changing "new images", and through intergenerational communication and interpersonal relationships. "New Ethics" has triggered new thinking in the audience about life and ideals. With its profound social insights and humanistic care, "All Things Come True" was selected as the 2023 "Drama Watching Main Station" TV series released by China Central Radio and Television list, and won the "Wuhan Radio and Television Audience Festival Outstanding Emotional Theme TV Series", becoming an emotionally resonant work in the hearts of the audience. Some of its scenes were produced virtually using LED screens, which not only improved the visual effects, but also achieved positive results in process efficiency and cost control. The effect reduces the environmental impact caused by shooting.
The sitcom "Come on Today" focuses on the current young generation's fresh touch and experience of social life. Through a relaxed and ridiculing line style and a relaxed and slightly exaggerated interpretation, it presents to the audience the "involution" era of workplace people. Fear” and “love”. The drama won the love of the audience for its realistic topics and vivid expressions, and won the "Second Prize for Excellent TV Drama in Jiangsu Province in 2022-2023", becoming a model for workplace-themed dramas.
In the above-mentioned green film list, Straw Bear Entertainment gives full play to the advantages of its platform-based operating model. The internal project incubation, script evaluation, and production management system can be fully integrated with content creation. "How to combine the artistry and commerciality of content products Organic integration is a difficult problem in the film and television industry. It is the goal of every film and television production company to produce well-received and popular film and television works. It is also our mission as the producer of Straw Bear Entertainment. In the green film list, we pay more attention to how to use effective films. The language of warmth, dramatic scenes that resonate with the audience and innovative expressions attract the audience's attention in order to achieve good broadcast effects and the transmission of positive values," said the producer of "Riding the Wind and Waves" in the green film list.
continues to promote the green development of the film and television industry
It is worth mentioning that in addition to green film lists, Straw Bear Entertainment has also invested in, produced and produced a number of themed works focusing on female topics and female power, including "The Bargain Queen" and " "My Assistant is Not Simple" and so on, and actively explores cooperation with more outstanding female producers, screenwriters and directors, considering "her power" as the backbone of the company's business and future strategic development. Whether it is a female producer within Straw Bear Entertainment or an external partner, the creativity, more humane action style, stronger personality charm and affinity displayed by "her power" make the incubation, development and production of film and television projects full of enthusiasm. More possibilities.
As a socially responsible content producer, Straw Bear Entertainment also communicates closely with outstanding practitioners inside and outside the industry to include high-quality content that fits ESG and sustainable development themes into the selection of content production, and continues to promote the industry through content convey the esg concept to the public and jointly promote the development of the film and television industry in a greener and more responsible direction. In addition to esg exploration in the content field,
also actively responds to the national "double carbon" strategy, constantly improves low-carbon environmental protection measures, focuses on organically integrating environmental protection with the company's platform-based operating model, and actively takes measures to reduce the cost of daily office work and drama shooting. We are committed to realizing green and low-carbon office and shooting methods, strengthening employees' understanding of the implementation of ESG strategies through various forms, and paying attention to the expectations and demands of various stakeholders. The company has achieved remarkable results in green industrial production and social welfare, such as promoting green office and green shooting concepts, using clean energy vehicles instead of fuel vehicles, and utilizing the recycling technology of digital asset libraries to reduce resource consumption and carbon emissions.At the same time, Straw Bear Entertainment continues to carry out public welfare actions and actively assumes social responsibilities. The "Care Sunflower Project" launched from 2022 will provide public welfare assistance to special children's rehabilitation centers and has been widely recognized by society and the public. Straw Bear Entertainment It has also won multiple awards for its outstanding performance in the construction of esg management system, green industrial production, excellent drama series and social welfare.
In the future, Straw Bear Entertainment will maintain strategic focus, keep up with the correct direction of green operation and development, continue to deepen the exploration and practice of esg in various aspects including corporate governance, content products, community benefit contributions, etc., while continuing to pay attention to various subject audiences. Focus on the focus and content requirements of esg topics, combined with user needs and industry trends, continue to explore and innovate content and expression methods, create high-quality works with contemporary influence, and further utilize new technologies such as AI and virtual reality technology in future projects technology to achieve more efficient resource use and smaller carbon footprint, promote green and high-quality development of the industry, and contribute to the realization of esg's dual carbon goals.
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