TV series " The White Horse Drunk in the Spring Breeze " has been officially announced to be broadcast on July 19th and will be broadcast exclusively on Youku. This TV series stars Hou Minghao , He You , Hu Lianxin , Xia Zhiguang , Jiang Zhenyu and other young stars. It tells the story of the male protagonists teaming up to fight and win in an imaginary fantasy world. s story. This kind of TV series is a typical fantasy drama with male attributes.
You might as well take a look at the plot synopsis of this TV series first. Although this kind of fantasy drama, the content of the story is secondary:
Baili Dongjun, the young master of Zhenxihou Mansion, has been naughty since he was a child. He is not good at poetry and does not read the art of war. He doesn't learn martial arts, but he is good at making wine. He only made a promise to become a "wine master" with his friend Ye Yun who was murdered when he was young. However, his fate was not up to him to choose, and he eventually became a disciple of Li Changsheng, the best in the world, and began to learn martial arts. In the process, he met his confidante Yueyao and reunited with Ye Yun, who had been renamed Ye Dingzhi.
Under their influence and encouragement, Baili Dongjun began to re-examine his identity and responsibilities. Many years later, Ye Dingzhi was used by others to launch a war against the Central Plains. Baili Dongjun led a group of heroes from all over the world to resist. Facing his best brother, Baili Dongjun did not back down at this time. He wanted to save the common people as well as his own brother.
Fantasy drama works can be divided into male-oriented attributes and female-oriented attributes. The distinction between these two types of TV series is simple, just look at whether it is a TV series with a male protagonist or a TV series with a female protagonist. Whose perspective is used to narrate the story is the TV series. It is a female-oriented fantasy drama about a group of men surrounding the female protagonist, who is cheating on her in love. For those with masculine attributes, the opposite is true. Of course, male-oriented fantasy dramas focus on fighting, especially martial arts-style fighting.
A female-oriented fantasy drama also has fights, but it needs to be the kind of fight that "represents the moon and will destroy you", with colorful sparks popping up at every turn. To put it bluntly, it's just special effects that give some nice-looking rays. Fantasy dramas with a male orientation cannot just sparkle, they need real martial arts action. This is a style similar to a martial arts drama, but it cannot be a martial arts drama. Young male viewers who like this type of TV series do not have the temperament of martial arts, so they can only indulge in fantasy.
Therefore, male-oriented fantasy dramas like "Young White Horse Drunken in the Spring Breeze" target audiences are junior high school students, high school students and some college students, mainly male students. After many young men go to college, if it is a prestigious university, their aesthetic ability has also changed, and they no longer like this kind of fantasy drama with empty fights. Of course, there are many young men who have always maintained their junior high school aesthetics and have always liked this type of TV series until they are middle-aged. It's funny how "naive" it is. It can also be said to be stupid.
Obviously, the established demand for this TV series is a group of male viewers with low aesthetic standards. For a TV series like "Young White Horse Drunken in the Spring Breeze" to become a hit, it only needs to satisfy the aesthetic needs of a given group of people. For example, its fighting should be more exciting, especially with some brilliant sword-holding movements. For example, its plot content requires more fighting, the courage to shoot martial arts scenes, etc. Even in the love scenes, the male audience must be satisfied with their sexual desires.
Please note that this type of TV series does not meet the aesthetic appeal of female viewers with low aesthetic standards. The play is a typical male-oriented fantasy drama. As for Youku, it is good at releasing such men's entertainment dramas and has a good source of viewers. In contrast, Tencent Video is good at launching female-oriented fantasy dramas and is also popular with female audiences. These two types of audiences are important paying members of the platform.
On the contrary, we, the middle-aged and elderly viewers, have to wait for some good dramas to come out before we pay to become members. Memberships are opened on a monthly basis, not on a yearly basis. The platform likes this kind of TV series with low aesthetics. The reason is simple. It is this established audience that it is really generous to sign up for membership.Audiences who can spend money are good audiences. (Text/Ma Qingyun)
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