The 2024 Champions’ Wonderful Night and Enjoy Europa’s “Qingdao Premium” Brand Carnival were held at the Olympic Sailing Center yesterday.
band performance, children’s model catwalk, and wine king competition... A fierce battle was going on on the green field thousands of miles away, and a group of people by the Fushan Bay A brand carnival was also staged with passion. On the evening of July 14, the 2024 Champions’ Wonderful Night and Enjoy Europa’s “Qingdao Premium” Brand Carnival kicked off at the Qingdao Olympic Sailing Center. Many exciting programs are staged in turn to create a one-stop football watching ceremony for fans and friends. At the same time, the activities include multiple sections including sea game night, sea event, heat wave music party, football baby show, etc., with the theme of "Qingdao Excellent". "Taste" is the medium to provide citizens and tourists with an interactive experience integrating food, waves, wine and beautiful scenery.
2024 Champions’ Wonderful Night and Enjoy Europa’s “Qingdao Premium” Brand Carnival were wonderfully staged.
Wonderful performance to create a football carnival
At 6 o'clock in the evening, with the afterglow of the sunset on the sea, the 2024 Champions Wonderful Night and Enjoy Europa's "Qingdao Premium" Brand Carnival was officially staged. The music played, people gathered around the stage, and the cheerful rhythm instantly ignited the enthusiasm of the entire audience. In the following hours, the audience enjoyed an audio-visual feast full of youthful vitality and festive atmosphere.
On the bank of Fushan Bay, small models walked on the catwalk.
The first performance was the dynamic performance of "Dancing Heart Street Dance". Difficult dance moves, combined with dynamic music, convey surging vitality. The young singers from the "Yizhen Music" training institution performed many classic songs in children's voices, which attracted cheers from everyone. Not only children, the on-site carnival also attracted many "old friends" to join. The Laoshu Band is an elderly electroacoustic band from the Shinan District Cultural Center. They performed many classic songs at the scene, accompanied by melodious music. The audience was mesmerized by the waves.
The Little Shell Youth Philharmonic Orchestra then came on stage and played the World Cup theme song "Cup of Life" with orchestral music, pushing the atmosphere to a climax. The sound of the piano on the stage and the cheers of the audience were intertwined and resounded throughout the Olympic Sailing Center. night sky. Of course, among the live performances, the most fitting theme was the football baby catwalk performance brought by "767 Children's Models". The children had specially rehearsed the new show for this event. Only 32 young models were seen wearing football uniforms confidently and generously. He showed off his skills on the stage without any stage fright, and his every move was full of "starryness". During the interview with
, the reporter learned that "767 Children's Model" has helped thousands of children to confidently walk out of a new future over the past nine years. Some of the thousands of young models have become child stars in movies, some have become household names in advertising, some have successfully signed with agencies in Los Angeles and New York, and some have participated in Milan Fashion Week and New York Fashion Week as child model representatives. , the top stage of the Great Wall Show.
A contestant won the sea cucumber eating competition.
Fun activities to share the charm of the brand
The excitement of live music and performances is also indispensable without the company of the brand. The 2024 Champions’ Wonderful Night and Enjoy Europa’s “Qingdao Premium” Brand Carnival, as part of the “Qingdao Premium” series of interactions, naturally require the support of the “Qingdao Premium” brand. Among them, Lao Yin's Sea Cucumber, Tianxiang Food, and Tsingtao Beer organized exciting interactive competitions such as eating sea cucumbers, making rice, making dumplings, and a wine king competition.
In the live event that night, the dumpling-making competition, which was the "most fragrant" part of the Champions' Wonderful Night, was completed using "Xiyan Toudao Virgin Peanut Oil" and flour produced by Tianxiang Food Group, a "Qingdao Premium" company. of. Mixing dough, rolling out dough, and making dumplings, the fastest player finished making 10 dumplings in less than 3 minutes. Eating clams, drinking beer, watching football, there is another flavor that is unique to Qingdao, this is Qingdao’s sea cucumber! Lao Yin's Sea Cucumber Company, a "Qingdao Premium" company with 10,000 acres of national-level marine pasture that has produced Qingdao's best "ginseng", launched a sea cucumber eating competition on the spot. With two portions of minced meat, sea cucumber and rice, the fastest player achieved "disc" in less than a minute.
Wine King Competition.
Wonderful events and performances could not be complete without beer. As a "Qingdao Premium" enterprise, Tsingtao Brewery brought mirror dance and wine king competition to the on-site activities, aiming to let music awaken the passion of citizens, let Tsingtao Beer take away fatigue, and let Qingdao's beautiful scenery become the highlight of the night The event will be an everlasting memory in the hearts of every participant.
"Drink! Drink! Drink!" cheers echoed throughout the event. At about 8 o'clock that night, the gong of Tsingtao Beer's "Drink King Competition" started, which pushed the atmosphere to a climax. The contestants drank through straws and bounced the ball while drinking. The scene was not only about their alcohol consumption, but also about their speed and skills. Not only does it make people feel the enthusiasm and charm of Tsingtao Beer, but it also makes people feel the breadth, depth, diversity and tolerance of Tsingtao Beer culture. After three rounds of competition, the winners of the "Wine King Competition" were selected.
Chasing the ball and enjoying the audio-visual feast
In addition to the exciting programs at the event, Qingdao Tourism Group, Hisense Group, Tsingtao Beer, Lao Yinjia Sea Cucumber, Tianxiang Food, Wolong Food, Fengshi Technology, Qingdao Beverage Group, Bao Kaili Shuite, Jingdong Mall, Kartlephant Qingdao Feixiang Karting Club, etc. have set up theme exhibition areas and organized interactive experience activities to show the brand charm to citizens and tourists.
Reporters saw on the spot that Hisense Group has created a resort with a full sea view for chasing the ball. As the official global partner of the 2024 European Cup in Germany, Hisense Group appeared at the European Cup for the third time on June 15 this year. According to third-party research data, from 2016 to 2023, Hisense Group’s overseas brand awareness increased from 37% to 54%, and it has been rated as the top 10 global brands in China for 7 consecutive years. Hisense Group has assembled a full set of smart home appliances, centered around the sunset island elements, and combined with the natural conditions of the site, set the entire exhibition area in a German-style beach style, combined with German food tasting, Berlin blues cocktail making and other links to create a celebration of the European Cup on the streets of Germany The overall atmosphere on the night the champion was born.
According to the staff of Hisense Group, the exhibition area is divided into five major areas. In the championship throne area, users can take photos with the Delaunay Cup, the same super-large trophy of the European Cup; in the fan dining bar area, Hisense Brilliant 600 vacuum refrigerator is equipped with vacuum first-class technology, and the chef prepares delicious food on site, and selects steam oven recipes in the cooking scene area. Start smart cloud kitchen cooking with one click, which is very convenient. The bartender prepared a variety of special cold drinks for the audience, such as Over the Rhine, Munich Carnival, Berlin Blues, and Beethoven's Rhapsody. All ingredients required for bartending are properly stored in Hisense refrigerators, which not only ensures the freshness and perfect flavor of the cocktails The presentation added a touch of coolness and comfort to the participants.
“It’s a great experience to have a football match with friends here.” Mr. Bai from Puyang City, Anhui Province said with a smile in the European Cup Champions Ball View Room in the Hisense exhibition area. According to the staff, the European Cup Champions Ball View Room can be said to be "the perfect fusion of football passion and cutting-edge technology." Hisense LCD TV 85 u8n pro is paired with ps5 game console and fifa game cassette. With the 4k 144hz native high refresh screen and 240hz fast refresh function, the TV sports pictures have no smear, allowing participants to "visit the stadium" immersive experience. The passion and pleasure of the players. In addition to the excellent visuals, citizens and tourists have said that the temperature in the room is very comfortable. The staff told reporters: "Enthusiasm can heat up when watching football, but the room temperature must be comfortable. The viewing room is equipped with a Hisense air conditioner c320. In addition to extremely fast heating and cooling, it also has a fresh air ventilation function, which can continuously absorb the fresh air outside." The air is filtered and sent indoors. The large fresh air volume can quickly increase the indoor oxygen content, and you can enjoy good air without opening the windows. "
Island Holiday Area integrates Hisense Roman Holiday washing machine to perfectly combine Italian retro aesthetics with modern technology. combine. Its Roman green and holiday white color scheme not only brings a comfortable sense of warmth, but also exudes an elegant style. This washing machine is equipped with Hisense Live Washing Technology 3.0, which comprehensively protects the health of clothes and brings users a dual enjoyment of art and quality; in the penalty kick area, Hisense has set up a nine-square football goal on site, and the green ground design adds a sense of immersion, and the open style The shape adds a sense of interactivity.Each citizen participating in the event has 3 opportunities. As long as the flag of the final team is kicked once, the level is cleared and you can receive exquisite gifts.
Enjoy the flavor of the city with a cup of Tsingtao
There is a popular saying in Qingdao: "There are two kinds of foam in Qingdao, one is the foam of the sea, and the other is the foam of beer." When beer and waves meet, who can say no to summer? Qingdao? When the water-dropped Tsingtao Beer meets the exciting live show, a "beer feast" exclusive to the island city will begin. The stylish and vibrant Tsingtao Beer exhibition area attracted many citizens and tourists to check in as soon as it was unveiled.
At the event, the rich variety of Tsingtao beer with mellow and delicious flavor provided the audience with a variety of choices: the classic 1903 with its own natural wheat aroma, the fresh and refreshing pure beer; the fresh puree and crystal pure beer; the rich aroma of wine IPA, Pearson, August... While exciting the whole audience, it also gave everyone release and comfort. That night, Mr. Yuan from Sanshui City, Guangdong Province bought puree beer at the Tsingtao Beer exhibition area and drank it happily with his friends. He told reporters that this was his third vacation in Qingdao. "There were many people at the event, and there was food and music. It was very suitable for sitting down with relatives and friends, drinking, chatting, and enjoying a pleasant time."
In order to better interact with citizens and tourists, Tsingtao Beer has set up interactive games of golf and table tennis in the exhibition area. The winner will receive Tsingtao Beer puree themed ice cream. "The texture of this ice cream is between gelato (Italian ice cream) and hard ice cream, with the slight bitterness of beer and the sweetness of cream. You can feel the aroma of malt and the delicateness of cream in every bite, as if you are tasting a cold glass "Tsingtao Beer." introduced by Tsingtao Beer staff.
"This exhibition allows people to see a little-known side of beer. Every aspect of the on-site setting is addictive, just like Tsingtao Beer, with endless aftertaste." said Ms. Yi, a citizen who came to visit.
Dedicated to creating Qingdao’s summer “landscape”
On June 20 this year, at the 2024 HNC Health and Nutrition Exhibition held in Shanghai, the world’s authoritative research organization Euromonitor International released the results of the 2023 global krill oil sales survey: Shi (Qingdao) Marine Technology Co., Ltd. (hereinafter referred to as "Fengshi Technology") has obtained the market status certification of "No. 1 in global krill oil sales". At the event that night, Fengshi Technology brought classic Antarctic krill oil and compound products, which attracted many citizens and tourists to buy. Fengshi Technology takes "marine technology, medical nutrition" as its strategic direction and is committed to creating a high-quality healthy life for users. The company owns the Norwegian brand nyo3 Noviga, which has the world's largest krill oil sales volume, and China's krill oil sales volume. Vik, the No. 1 domestic brand, and Dolex, the No. 1 pet krill oil brand.
"During exercise, we often sweat. The taste of sweat is different from the taste of water. This is because sweat contains a very important substance for the human body - electrolytes. Electrolytes can maintain the body's water distribution and acid-base balance, etc., so it is very important to replenish electrolytes in a timely manner,” the staff said to the “football players” participating in the event at the Pocari Water special exhibition area. The staff told reporters that this event prepared Pocari Sweat for the players. Its ingredients are similar to human body fluids. It can quickly replenish the body’s lost water and electrolytes. It is easier to be absorbed by the body and moisturizes the body for a longer time. “I hope everyone Remember, when you are thirsty or feel uncomfortable, please replenish water and electrolytes in time. "
"Go! Overtake other racing cars!" Several children shouted enthusiastically from the event. As people's living standards improve, experiential consumption that integrates leisure, fitness, tourism and other elements has become a new breakthrough in the development of the sports industry. As one of the representatives of experiential consumption with easy entry, distinctive features and prominent social attributes, karting has ushered in a window period for rapid development. Last night, kartlephant Qingdao Feixiang Karting Club also came to the event and brought kart displays and racing simulator games to the audience. Whether you are an adult or a child, you can find your own fun here.
Are you hungry? Bringing a pack of Wallon nuts on site is the best option.Big in size, naturally fragrant, and really crispy, Wolong’s three best nuts are the leader among nuts! At last night's event, Wolong Food prepared a lot of healthy and delicious daily nuts. The audience only needed to take pictures of the "Wolong" elements and post them on any platform such as Weibo, Douyin, Xiaohongshu or WeChat Moments. , you can get super delicious Wallon nuts!
It is worth mentioning that JD.com’s first store in Shandong also came to the event to demonstrate its brand strength. According to staff, Jingdong mall is positioned as a "super experience center" rather than a "shopping mall". JD.com’s first Shandong mall store has opened in Zhuoyueli, Qingdao, and will make its grand debut in September. Jingdong Mall’s first store in Shandong has a construction area of approximately 30,000 square meters. It has introduced more than 200 well-known brands from around the world. It uses the Internet of Things as a framework and operates its own consumer electronics theme category to fully meet the diversified needs of consumers for shopping, leisure, social interaction, and entertainment. . In view of JD.com’s reputation, many citizens expressed that they were “willing to go in and have a look” and were “looking forward to it”.
"I haven't felt so relaxed in a long time. The songs sung by the band were very nice and the atmosphere was very lively. Thank you for this event for bringing us an audio-visual feast." Citizens and tourists said that the 2024 Champions' Wonderful Night and Enjoy Europa " "Qingdao Excellent Products" brand carnival draws colorful summer pictures, integrating rich and diverse activities and immersive experiences into every link to meet the cultural and entertainment needs of different consumers and create a commercial, cultural, leisure, cultural and creative , food, etc., integrating IP brand ecology to create a "landscape" belonging to Qingdao's summer.
Source | Qingdao Morning Post reporter Zou Zhonghao Liu Peng Photography Qingdao Morning Post chief reporter Sun Qimeng Reporter Yang Bowen
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