On July 10, with the opening of a special screening event for popular science films, it was hosted by Beijing Film Co., Ltd. ("Beijing Film"), a subsidiary of Beijing Performing Arts Group, and its segment units Beijing New Film Alliance Pictures (theater chain), Beijing The "First Art Alliance·Sail Project" hosted by the Film Equipment Company to celebrate the 75th anniversary of the founding of the People's Republic of China - a film screening event with the theme of light and shadow imprints kicked off.
is a unit of the series of activities for the 75th anniversary of the founding of Beijing Film Co., Ltd. (formerly known as North China Film Management Company). It is also the "unveiling exhibition" of the light and shadow themed screening. The popular science themed screening will last for 2 months and coincide with the summer vacation of primary and secondary school students. It is suitable and also helps to diversify the supply of summer films and enrich the audience's viewing choices. On the evening of July 13, as the first event of this special screening, science popularization writer Wang Ji visited the "Shou Art Alliance" franchise theater Xinyinglian Jinbao Cinema and shared his experience in the creation of popular science films with 160 audiences. Feelings, and patiently explained questions about the scientific knowledge involved in the film to young science fans.
The films selected for the special screening of popular science, "Searching for Nature: Earth's Past" and "Searching for Nature: Invisible Power" were created by Wang Jie over a period of 10 years and are composed of screenwriter, director, and starring (narrator). Four accidental events and scientific discoveries that occurred in China and abroad from 1966 to 2016 were used as starting points, respectively leading to the ancient "Cambrian Explosion of Life", "Geomagnetic Reversal", "Turbulence Mystery" and "Fast Radio Burst". Important propositions and unsolved mysteries in the fields of paleontology, geology, physics, astronomy and other disciplines. Through the exploration and layer-by-layer analysis of events, the seemingly profound scientific knowledge and theories are narrated and conveyed to the public in a simple and easy-to-understand manner, coupled with a large number of precious and beautiful lens expressions. Three academician-level and 15 professor-level scientists "protected" the professionalism of the film, making "every detail stand up to scrutiny." As rare masterpieces of scientific and popular science films, the two films have simultaneously become the documentary films supported by the "Shou Art Alliance·Sail Project" small and medium-cost art film promotion and distribution project after " Meets the Yangtze River ".
"Once Upon a Time on Earth" and "Invisible Force" will be released in theaters on July 14 and July 21 respectively. In order to make these two excellent but slightly less competitive films reach more audiences, especially teenagers It can be seen that the Capital Star Art Cinema Alliance ("Capital Star Alliance") coordinates the franchised cinemas and theaters under the New Film Alliance Cinema Line to focus on screening films and conduct targeted publicity, and through screening, recruitment, etc. , to achieve precise connection between the film and the target audience, and at the same time coordinate with the main creators and other experts, through screening exchanges, guided tours and other forms, while increasing the added value of the audience's viewing, it is further consistent with the science popularization theme of the film, so as to attract more audiences Perceive the charm and value of science, understand the little-known major achievements and breakthroughs China has made in the field of social sciences in recent years, and intuitively feel the fruitful results brought by the strategy of rejuvenating the country through science and education.
After the special screening of popular science films ends at the end of August, the second "unit" of the "Shou Art Alliance·Sail Project" - the light and shadow imprint themed film screening, the "Special Screening of Red Films" will meet the audience. While high-quality domestic films with strong bones, morals and warmth can be better screened commercially, we will continue to continue the mature model of "Shou Art Alliance" and "Film+" through film screenings, exchanges with creators, lectures, and exhibitions. The combination of other forms allows the audience to better understand and feel the unique charm of the era recorded and written about by movies, and to accumulate strength for a continuous better life.
Text/Beijing Youth Daily reporter Xiao Yang
editor/Qiao Ying
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