Copywriter丨Comprehensive film review
Editor丨Dazhou
" legend " is officially released!
After being put up, screened, and put up again, the movie "Legend" directed by Tang Jili and starring Jackie Chan , Zhang Yixing and Gu Li Nazha was officially released on July 10, joining the summer movie melee.
Unfortunately, as soon as this melee kicked off, Jackie Chan was destined to be eliminated early.
Some viewers may ask, didn’t this just come out? Why were you eliminated early?
The reason is very simple, because the reputation of the movie "Legend" has exploded, of course, in the opposite way. And it broke before the movie was released.
Therefore, the box office of "Legend" on the first day of release was only 8.41 million.
As of July 11, the total box office of "Legend" is only 43.492 million yuan, including pre-sales, screenings and post-release box office. According to Maoyan data, the final box office of this movie may be 104 million.
In this summer season, Jackie Chan was eliminated early.
Objectively speaking, "Legend" failed at the box office and Jackie Chan was eliminated early, which was actually expected.
Because this movie is not only unable to attract the audience's desire to watch the movie, whether it is the quality, promotion, or the sentiment that it originally intended to use as a selling point.
On the contrary, there is a very confusing operation.
Take Xuanfa as an example. When the trailer was first released, the quality of the entire trailer was very poor, and the audience complained that it was simply like an online movie.
trailer, instead of cutting in the selling points, it cuts in the Internet-like texture shots, which is no one.
And this movie dares to start screening in advance. Where does this confidence come from?
If it were not shown, the reputation would not collapse so quickly.
has a good reputation. With Jackie Chan's influence and the gimmick of " myth ", the pre-sale and post-release box office may not be as miserable as it is now.
A trailer with the same quality as an online movie;
started screening in advance;
These mysterious operations completely put "Legend" into the shadow of the summer movie.
Of course, having said that, the most important reason why no one watches "Legend" is that the quality of the movie is not good.
Even if the promotion is a bit awkward, if the film is of good quality and has a good reputation, it can still do well at the box office. The key is that the quality of this movie is as bad as the announcement.
In the words of netizens, it is an investment of 360 million, and all the money was spent on the knife handle.
has been working hard to market the "grand scene of thousands of horses galloping". Horses are indeed used a lot, but the effect is not as good as the animal world. The big scene of the melee between "thousands of troops and thousands of horses" did not have the shocking and visual impact it should have.
The audience can even see the villain cavalry riding a horse, posing and waiting for the protagonist to come and fight.
is just, very rough!
There is also color correction. At the beginning of the movie, subtitles are used to introduce the background of the story.
The background color is yellow mountains and deserts, and then it is paired with yellow characters. The yellow background is paired with yellow characters. Is this because you are afraid that the audience will see it too clearly?
There are also shots of snowy mountains and grasslands. The shooting effect is no different from the photos and videos taken by ordinary people when traveling. There is no hierarchy at all.
is obviously a real shot, it looks like a two-dimensional background image made with special effects.
Of course, the most unbearable thing is the AI version of young Jackie Chan.
No matter how you look at this face, it will be funny. Especially when there are big mood swings, the audience can even see this face shaking all the time. The effect is the same as the face-changing special effects on short video websites.
And from beginning to end, there is a charming smile on this face.
If there is anything to watch, it is the last 20 minutes of the movie where Jackie Chan finally takes action.
Although there are not many action scenes, and it is not as neat as when I was young, fortunately, it still maintains its consistent style, with interesting and funny actions and the use of props.
But in the whole movie, Jackie Chan only fought in this scene.
In addition, the moment when Kim Hee Sun appeared on the scene at the end was also amazing.
It’s not that Kim Hee Sun looks amazing, but that moment made many viewers suddenly dream back to "Myth". At that moment, it felt like their heart skipped a beat.
and the others are really nothing interesting.
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