Performance photos of the Sing girl group's classic singing and dancing song "Send to the Bright Moon". Photo provided by the interviewee
In Guangdong, there is such a Chinese-style girl group. It can "break out" from the Japanese and Korean trend culture and quickly occupy overseas markets. Many of its tracks have received over one million views on the Internet. quantity. Among them, the most popular singing and dancing song "Send to the Bright Moon" has attracted fans from more than 20 countries to cover it overseas and has achieved tens of millions of views. It is the Sing girl group.
The person in charge of the Sing girl group believes that if Chinese girl groups want to stand out from the Japanese and Korean trends, they must have their own characteristics. She said: "China has an absolute advantage in cultural heritage, and Chinese culture cannot be imitated." It is a female idol group with its own system created by Kugou Culture. According to the person in charge of the Sing girl group, when the Sing girl group was founded, the domestic idol market was just getting started. Various girl groups were formed like mushrooms after a spring rain, but few of them could really persist.
There is no shortage of groups in China’s idol market who are pursuing their stage dreams, but there are very few successful ones. Being able to survive in the rough environment is a kind of success. Less than two years after its founding, the Sing girl group has become popular at home and abroad with its song "Send the Moon". Domestically, it has surpassed "ppap" and "Pure Land" and has become the most popular two-dimensional song on station B. Abroad, it has also triggered fans in more than 20 countries to imitate and perform the dance, with over 10 million views. The popularity of "Send to the Moon" has successfully established the Sing girl group as "the first electronic Chinese-style girl group in China", and they have gradually been noticed on the big stage.
Compared with ordinary idol groups, the Sing girl group has masterpieces that have made it out of the industry and labels that are clearly recognized by the market. At the same time, some members have entered the public eye. Looking back on the successful experience along the way, the person in charge of the Sing girl group He said that this is all inseparable from the company's own attributes. The company is a music platform, so it will have a better understanding of the entertainment ecology and will also emphasize strategic layout. "Idol is a profession in the spotlight, which will trigger many people to follow suit, so the work needs to have a good value orientation. At that time, we tried to add electronic elements to the national style songs, which gained the love of many people. The team The considerations and market choices intersect at this time," said the person in charge of the Sing girl group.
With the unique track of electronic Chinese style, when the Sing girl group is selecting and incubating members, they will focus more on what kind of works they need to launch. The person in charge of the SING girl group revealed: "The original abilities of the members in the group are gradually cultivated. If they are interested in creation, we will find teachers to provide them with guidance. At the same time, we will also discuss with team members how to More extreme Chinese-style dances are shown in the works. "
Going overseas
Chinese culture has advantages and is a "weapon" for girl groups to break through.
In the past 20 years, Japanese and Korean girl groups have strongly occupied the international idol market. Nowadays, many new idols have emerged. Phenomenal idol group. With domestic girl groups frequently stranded, some idol groups have chosen to learn from and imitate their successful experiences. "Actually, whether it's Korean Wave or Japanese style, if they can become popular around the world, they must do something particularly well. For example, South Korea pays special attention to the packaging of idols, while Japan pays attention to the cultivation of idols. There are many girls in our country. The team copied the training model of Japan and South Korea, but I think that if China’s local teams want to break the game, it is not enough to just imitate, they must have their own characteristics, which is why we have always insisted on creating national styles.” express.
Based on the high sensitivity to traditional Chinese culture, the Sing girl group management team found that when composing songs, many Korean groups would add Chinese musical instruments in order to reflect richer song elements. At the same time, they would also dress in From time to time, choose clothing with national style elements.This made them realize that Chinese culture has certain advantages on the international stage, but it needs further improvement and learning in terms of production quality and how to present it more internationally.
According to reports, the Sing girl group is a girl group with a particularly strong national style. Going overseas is their mission and an inevitable choice at the moment. With the successful experience of "Send the Moon", the Sing girl group's management team rode on the wind and created songs such as "Thousands of Lights", "Red Lotus" and "A Pot of Wine Between Flowers", which have each earned over one million yuan on the Internet. The reading volume has truly achieved the goal of spreading Chinese style to all parts of the world.
"Art really knows no borders, and it is not too difficult for truly good content to go abroad. Just like "Send to the Bright Moon", people from so many countries participated in the spread at that time because it was distinctive enough and had certain qualities. spread." said the person in charge of the Sing girl group.
Chinese cultural products are accelerating overseas, and Chinese music is one of them. In 2023, an Indonesian version of the popular Chinese Internet song "Blooming Flowers Along the Road" was sung on Indonesia's Got Talent and was played more than 50 million times locally. Not only the external adaptations, but last year, some overseas adaptations of Chinese songs also became popular overseas, appearing on music platform lists in Singapore, Malaysia, the Philippines and other countries, with a total playback volume of more than 3 billion times. Chinese songs have attracted a lot of attention on the Internet, not only due to the beautiful melody of the song itself, but also due to the creative adaptation of the team behind the scenes. According to the person in charge of the Sing girl group, Kugou Culture attaches great importance to the export of culture overseas. It has a dedicated overseas team to adapt different versions of songs according to the cultural habits of different countries to truly help Chinese songs spread overseas.
As the management team of the Sing electronic Chinese girl group, the person in charge of the Sing girl group said that this year they will also work closely with overseas production teams, hoping to produce new hit works and spread them to a wider area. "This has always been our goal, to let the world hear more and better Chinese music."
split and combine
Existing team members are gathered out of love and do what they like to do
The fate of the team members will follow The fate of the group has been ups and downs. The Sing girl group has stood out from a number of homogeneous girl groups by virtue of its electronic and national style positioning. Today, the girl group has been established for 9 years. In the past 9 years, the members of the girl group have produced very popular songs, but they still have not been able to be linked to the "popular group". Team members come and go. Some people successfully break through the circle, while others are inconsistent with their own development path and choose to quit. Every personnel change will be a test of whether to stay or leave for the team members who are still "strong" in the team.
Xu Shiyin, the veteran of the team, joined Sing in 2016. This year is her ninth year joining the Sing girl group. When a reporter from Nandu and n Video asked her if she cares about her age, she, who is optimistic by nature, said easily and happily: "Girl groups should not be defined by age. The current society is more tolerant of age. There are many My brother and sister formed a group to debut. I have such a good platform, why should I give up on my own initiative?" In 2017, she participated in a top variety show with her team members. The team members successfully reached the second half of the schedule and got more awards in the later stage. Good development, but she regretted that it stopped. Regarding this, she optimistically expressed that "regret is the normal state of life. It is enough to maintain physical and mental health and do what you like to do."
Expressions like this are not only heard in Xu Shiyin's mouth It can be heard in the mouths of members Ma Jiao, Zong Siyu and Ivan. They persevere because of their love and don’t put too many demands on the results, because doing what they like is a great thing. In them, we can see their persistence in their dreams and their relief at the results.
Writing: Nandu, n video reporter Wang Yi
Video: Nandu, n video reporter Wang Yi Lu Xiaoyue
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