Cover news reporter Liu Ye Zengjie reported in Beijing on July 10 that a special screening of "Sanxingdui: Apocalypse of the Future" was held in Beijing. The show's producers Bona Pictures, Douyin Group, and many film critics and media people Participate in watching movies. How d

cover news reporter Liu Ye Zengjie Beijing photo report

"Sanxingdui·Future Apocalypse" movie viewing scene

Tell good stories and sense of science and technology in parallel

ai short drama tells Chinese stories

"With the rapid development of science and technology, the film industry is also facing unprecedented changes. Science fiction short drama The birth of "Sanxingdui Future Apocalypse" is the result of exploring self-innovation. It is not only a work, but also a concrete embodiment of the application of new productivity in the film industry," said Jiang Defu, CEO of Bona Pictures, introducing the creation of the play. Said the original intention. In his opinion, Bona adopted the film industrialization process and used AI to produce this short play. The purpose is to "use its mature film experience to improve some of the shortcomings of AI short plays that everyone thinks, hoping that it will improve the technical content and pass The AI ​​short drama track tells Chinese stories well. "

The current field of AI video production is still limited by problems such as a single generated image and model stability, which is also the main focus of the show's producers in the early stages. "The most difficult thing about real shooting happens to be the easiest thing about artificial intelligence, and the most difficult thing about artificial intelligence happens to be the easiest thing about real shooting." Qu Ji Xiaojiang, head of Bona Aigms Production Center, said. The so-called real shooting can be simply understood as various restorations of the real world. However, for AI, its "real world" requires a lot of manual intervention: setting up scenes, training models, and controlling the consistency of characters. "Because this drama is still a product co-created by man and machine, it needs to rely on traditional film art to control the content of AI. Especially in the design of special effects shots, AI is currently not very good at showing the effects we want. So we have to add traditional methods, such as post-production.”

Although post-production is added, the show still insists on pure AI production. "At that time, everyone was suggesting that we use real shots on the characters, and then put them into virtual scenes to transform the characters. They are very real, the expressions are vivid, and the movements are smooth. However, we insisted not on real shots, we wanted AI to generate them. " Quji Xiaojiang recalled.

However, the action coherence of AI videos is still limited by the duration, so the film presents a fast-paced and fragmented way of editing. "The picture may change in the last few seconds of a long shot, so we cut it into pieces. In fact, when we know the advantages and disadvantages of artificial intelligence software, we will use its strengths and avoid weaknesses." Quji Xiaojiang said.

"Sanxingdui: Future Apocalypse" promotional video

Sanxingdui IP universe has been established

Creativity is still the core competitiveness of AI creation

"Sanxingdui: Future Apocalypse" tells the story of future human beings traveling to the ancient Shu civilization and uncovering the ancient Shu kingdom A story of mystery. Although no writing has been found in the current Sanxingdui archeology, it has virtually left more room for reasonable imagination for the creative team. Currently, 3 episodes of "Sanxingdui: Future Apocalypse" have been released on the Douyin platform, and today's film viewing meeting provided "advance screening" of the first 5 episodes.

"It basically divides traditional movies into many segments." Film critics Tan Fei commented. In his opinion, it is quite bold for a traditional film company to take advantage of AI short dramas. "The plot still has strong conflicts, and there are points that can attract everyone to watch, but the expressions of the characters are not that vivid." Despite this, he is still optimistic about the development of technology, "This series should become more and more popular in the future. good".

Industrial film production often requires strong financial support, but with AI, the production cost of blockbusters will undoubtedly be more controllable, and it will provide more creative possibilities for young people. Although a large amount of manpower is still needed to serve "Sanxingdui", an archaeological science fiction universe that originated from the ancient Shu civilization has been drawn into the blueprint by Bona.

"Using AI, we are like growing wings and making a lot of IP reserves. In fact, we have an ancient civilization and future IP universe." Qu Ji Xiaojiang said. According to reports, Sanxingdui is the first step in this "universe", followed by the development of online dramas, movies, and even games.

As another producer of this drama, Qian Lili, the person in charge of Douyin short dramas, believes, "Having such a starting point, I think it will be of great help to the entire industry. This time using AI technology to create, it will have a great impact on the entire content production There is a lot of pressure in the industry, because in a sense, as long as you are creative, you are greatly lowering our creative threshold and actually forcing us to work towards better creativity and better production.”