As soon as Yu Chengdong spoke, he knew whether there was any hot search in the car circle. This time, the hot search contributed by Yu Chengdong directly extended another search keyword for Xiangjie s9 - hud.
html On the morning of July 8, Yu Chengdong personally brought the goods and shared the product capabilities of Xiangjie s9 through an online live broadcast. When sitting in the car with the guests and talking about the topic of HUD, Yu Chengdong said that Xiangjie S9 did not arrange the HUD function, but used an LCD instrument panel. As for why the necessary configuration of high-end cars should be abandoned, Yu Chengdong gave The reason is: when the light is too strong, such as the front taillights are too bright, the HUD is often difficult to see clearly, so it is not installed on the Xiangjie S9.As soon as these words came out, netizens couldn’t sit still. Most of the disputes revolved around the following three points.
No. 1, Xiangjie s9 is a high-end luxury car jointly produced by Huawei and BAIC . The pre-sale price is about 450,000-550,000. Yu Chengdong once said that it will compete with Mercedes-Benz S-class and BMW 7 Series in the future. and Audi a8 l, for such a high-profile model, it seems a bit unreasonable to not have a HUD.
Secondly, whether the HUD can be seen clearly depends on the level of craftsmanship and manufacturer standards. Some car brands do not see clearly, but some brands can do it very clearly, such as , BMW . Moreover, HUD is quite useful for daily drivers, as they don’t have to look down at the instrument to reduce the chance of being distracted. So from the perspective of demand derivation, maybe the HUD configuration is not strictly needed, but it should not be denied.
Thirdly, Huawei's AR HUD is actually installed on the world m9. Is it also invisible? If this function has no problem with visual effects and functions on Wenjie m9, wouldn’t Yu Chengdong’s statement that “the HUD is not clear” be contradictory?
Netizen commented: Isn’t it surprising that Yu Chengdong has been filled with boomerangs for a long time? Based on Yu Chengdong’s previous speeches in public, such contradictory speeches are indeed common.
The most impressive thing is that when the Wenjie m5 model was released, Yu Chengdong wanted to prove that the double wishbone independent front suspension used by the Wenjie M5 was better than the MacPherson front suspension, so he said: MacPherson driving The texture is not good at all, at least it needs double wishbone independent suspension.
But not long after the launch of the Wenjie m7, it adopted the MacPherson suspension that Yu Chengdong once "disdained", which directly caused a famous slap in the face in the industry.
Maybe it was to find a step to get off. Yu Chengdong explained that the MacPherson suspension of Wenjie M7 has been enhanced. But there is no particularly systematic explanation of how it is enhanced and what the effect will be after the enhancement.
In fact, the double-wishbone suspension boasted by Yu Chengdong is indeed better than MacPherson in terms of sports handling attributes, but this does not mean that all models equipped with MacPherson suspension must have inferior driving quality. For models equipped with double wishbone suspension.
For example, the Porsche 911 also uses MacPherson suspension, while the zero-running c11, which sells for hundreds of thousands, uses a front double-wishbone suspension. Is it stronger than the 911? Combined with Yu Chengdong's previous statements, his previous views can easily be overturned.
After this incident, the industry has become accustomed to Yu Chengdong's "big mouth" speeches. After listening to some words, pondering over them, and letting the bullets fly for a while, maybe we can verify whether what Yu Chengdong said is reasonable and reasonable. Especially for extremely sophisticated and complex industrial products such as automobiles, we must be more cautious. This is the saying "there are no absolutes in everything".
But judging from Yu Chengdong's outspoken personality, he doesn't seem to take these to heart.
Previously, Yu Chengdong directly bombarded his friends on social media platforms, "You don't even know what AEB is, and there are actually top leaders of car companies who don't understand it at all!" This public anger was suspected to be a response to He Xiaopeng A "conservative" judgment on aeb.
In He Xiaopeng’s view, the speed of AEB when triggered is within 60 kilometers per hour in most cases.If the speed is too high, accidental braking will be a huge shock to the user. In addition, He Xiaopeng also hinted that the AEB of a friend's company cannot be driven at all, and there are too many accidental braking cases, so customers cannot be used as guinea pigs.
What I didn’t expect was that what He Xiaopeng said came true. Not long after, a video of a driving Wenjie M5 running over a BYD was posted on the Internet. The reason was that the driver mistakenly used the accelerator as the brake, because the vehicle was in reverse, so AEB did not Timely intervention in braking and interception led to the accident. Of course, this accident once again gave Yu Chengdong a slap in the face.
As long as you enter the automotive industry, no one can escape Yu Chengdong’s bad reviews. This is the case for Xiaopeng, and the same is true for Xiaomi. Not long ago, at the press conference of Zhijie s7, Yu Chengdong joked, "I don't understand why many cars still use mobile phone holders?", and the target was directly aimed at those products with insufficient car and machine functions. Xiaomi was the first to bear the brunt, because Xiaomi Auto It is the "supplier" that provides the original mobile phone holder for Xiaomi su7.
In order to retaliate against this statement, Lei Jun, who is good at leveraging power, simply launched a vote on the social platform, "Do you support the original mobile phone holder in the car? Why do you think we make the original mobile phone holder?" Judging from the voting results, 80 % of users expressed support. It can only be said that existence is reasonable, and Lei Jun used netizens' mouths to block Yu Chengdong's mouth in a clever way.
At the same time, reversals always come unexpectedly. Some attentive netizens discovered that Huawei’s online mall also displays a special car bracket, but I wonder if this bracket is also prepared for its own products? If users of Wenjie, and Xiangjie do not need a mobile phone holder, then the product selection list of Huawei Mall may also be reorganized.
Nowadays, as the most talkative "celebrity" in the automotive industry, Yu Chengdong may not care what others think, as long as he can support his own products, cheer and support, and finally achieve terminal transactions, even if he is slapped in the face several times. It's also a good deal.
Maybe, this is Yu Chengdong's marketing logic for the automotive industry. After all, the market volume has already exceeded the bottom line, and he is talking nonsense. What does it mean to be a "living treasure" in the automotive industry?
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