The male protagonists of recent popular domestic entertainment dramas are a bit bloody. Previously, there was Wang Xingyue, the male protagonist of "Mo Yu Yun Jian", who finally became famous with a jade pendant in his mouth, and his "Fei Chang Xiao Zhang CP" with Wu Jinyan

The male protagonists of recent popular domestic entertainment dramas are a bit bloody.

Before that, there was Wang Xingyue, the male protagonist of "Mo Yu Yunjian", who finally became famous with a jade pendant in his mouth, and "Fei Chang Xiao Zhang CP" with Wu Jinyan was also very popular.

Source | Weibo @武金言

However, in the past few days, it has become popular and dark, and #atelierqiutong# has become a hot search topic.

It turned out that at the end of the show, Wang Xingyue Studio caused controversy by releasing a so-called "promotional video highlighting personal acting skills."

Why? When

came out, many drama fans felt deeply stabbed in the back.

Because the original film has an open ending, Yu Zheng also made a special extra to satisfy the fans of the drama. However, the video released by the studio is a "waste film" that is not in the main film, and it still has a beggared ending in which the male protagonist dies in battle.

Tampering with the ending is a small matter, but losing fans of the series is a big deal. Yu Zheng was so angry that he immediately accused the workers in charge of publicity of "blaspheming my art" and sold him severely.

Source | Weibo @ Yu Zheng

The second reason is because from the perspective of CP fans, this is obviously Wang Xingyue’s eagerness to turn the table and purify (turn CP fans into his own only fans), trying to untie the CP operation.

This is really not a unilateral speculation by fans. Looking at Yu Zheng's response, which claims to not understand the fandom, it actually proves the studio's intention to purify it.

They (studio publicity) told me to purify

All actors have taken this step

Although the company threatened to fire the relevant staff and ended with the studio deleting the video and apologizing.

But netizens did not buy it. Later, Wang Xingyue was suspected of having a Taobao account to buy qingqu underwear. He was also exposed to romance scandals, suspected of changing his age, and streaking on hot searches for several days.

is eager to purify, but the gain outweighs the loss.

After that, the four male and female protagonists of "Sauvignon Blanc 2" were hotly discussed for avoiding suspicion.

Who would have thought that "Sauvignon Blanc 2" also has its own "awkward 7 minutes".

A while ago, Zhang Wanyi, Tan Jianci, Deng Wei and Wang Hongyi joined forces to attend Goose's film release conference. After introducing themselves, the host asked Xiaoyao (Yang Zi) why he didn't come?

As a result, the four of them started to spin with question marks above their heads at the same time. They didn't dare to look at each other for a second, for fear of being pushed out to answer. In the end, Tan Jianci suppressed the sentence "Xiaoyao is in my heart" to end the brief embarrassment.

... Oh no, the embarrassment is not over yet, the next scene even raised the question of "avoiding suspicion".

Because the heroine Yang Zi was absent from filming, the official made a humanoid stand for her. During this period, Zhang Wanyi wanted to help straighten the stand, but was interrupted by Wang Hongyi, who was closest to the stand. After the two whispered a few words, Zhang Wanyi gave up. , the host holds the sign and presides over the entire process.

When the conversation was over and he was about to leave the stage, the host asked, "Do you want to take Xiaoyao (the human figure stand) with you?"

As a result, the brothers looked at each other again, like kindergarten children who forgot their moves on stage, spreading their hands and looking left and right. Only Tan Jianci, who was going to stay to promote "Crime Hunters 2", stretched out his hand to signal others to take action. The scene was very embarrassing for a time. Upon seeing this, the host of

had to let them go down to rest first, and the cue staff took the sign down.

Before he finished speaking, Zhang and Wang turned their backs to the cards, while Deng Wei had already rubbed oil on his feet and ran away.

At this time, the BGM played the "Decent" (bushi) requested by CP fans.

The whole scene can be called the Cloud Song Club 2.0 of "Liu Li" (the version where the heroine is not present).

The male and female protagonists were sweet all the way during the promotion period, but in Yun Ge deliberately avoided suspicion during the whole process of bidding farewell to the characters. CP fans and drama fans were greatly disappointed. The fans of the two families have been at odds since then, which is very embarrassing.

At this point, you can probably get the common nature of these two things.

— —Dismantle the cp, or dismantle the real cp.

Many people were dissatisfied with the "Sauvignon Blanc 2" press conference because compared to last year's press conference, Deng Wei was also absent due to filming, but Yang Zi led the other three male protagonists to carry it out. He walked onto the stage with a sign in his figure, and introduced him as he walked, helping to explain the reason why he was not present.

But this is especially because when the four groups of CPs were very popular last year, the four of them were competing for positions.

Source | Douyin @小万本 Bowl (小万tube)

Therefore, the focus of the controversy is not to avoid suspicion and dismantle CP, but their two faces before and after the fire.

This kind of male star, I boldly call him " internal entertainment cp Phoenix male ".

puts it more cruelly. If the gap in fame, traffic and qualifications in the circle is compared to the gap in material conditions and status in the marriage and love market, this phenomenon is comparable to "a man from a poor family becomes rich and beautiful when he gets married". When I'm confused, I want to post it, but after I become popular, I want to untie it quickly, and use the female stars I work with as tools to stir up CP to help myself rise.

Speaking of which, “cp Phoenix Man” can also be considered a characteristic product in the traffic era.

Currently, there is such a characteristic "CP science" popular in domestic entertainment -

From creating characters cp in to speculating real people cp in , and then dismantling real people cp in .

This is also the necessary process for many celebrities to increase their traffic.

It stands to reason that audiences tend to only enjoy the characters' CP when watching dramas, so the interesting part lies in the word "speculation".

This is an emotional transfer method. Through the business of off-screen real-person CP, the audience's love for the character is transferred and extended to the actor, attracting fans to the actor.

But to put it bluntly, no matter how sincere people are about CP, speculating on CP is still a business.

In order to convert drama fans into real-person CP fans, the most common method is to speculate on CP by bundling hot searches.

But those who can be called "CP Phoenix Men" must meet two conditions:

First, to make the cake bigger (speculating on CP), they often find celebrities with greater fame and traffic to join forces to promote hype and actively do business. The groups of cps mentioned at the beginning of

all belong to the configuration of "strong women and weak men". Needless to say,

's top star Yang Zi has always been dubbed the "prosperous male lead" as a nanny, and most of the male leads she has worked with have also gained popularity.

Wang Xingyue, who was previously "muddleheaded and at ease", needed the help of fellow seniors to become popular before his live broadcast became popular. This time, it was because of his CP promotion with Wu Jinyan that more people remembered his name.

Secondly, divide the cake (split the cp), and guide drama fans and cp fans to split into their own fans.

It is not difficult to speculate on real-person CP, but how to dismantle real-person CP is very particular.

Those CP integrated businesses that are not good at pretending don’t need the wind to blow them away, they will be gone after just two steps.

is like the live broadcast incident of Ren Min and Bian Cheng. You interrupt me and don't give me face.

Then I will embarrass you in public and end up having a bad time.

Of course, this kind of dismantling of the CP at the level of a primary school student's anger was purely accidental. On the contrary, it was the diligent hype that made people eat to death in the early stage. Behind it, there may be a long-planned "unique beauty" purification plan hidden behind it.

During the period when "Mo Yu Yun Jian" was on the air, Wang Xingyue's business attitude was quite positive.

took a different approach on the heroine's birthday message board, secretly writing the message "Husband is here".

once again teased the heroine with a kiss scene in the behind-the-scenes filming, which won her fans' hearts.

’s off-screen combined interviews also gained a lot of real-person CP fans due to active business.

and Wu Jinyan were sitting side by side. Wang Xingyue could hardly sit upright during the whole process and bluntly said that he wanted to be called "husband". (Can people in ancient times be called "husband"?

The ambiguous words that attract people's imagination come out as soon as they open their mouths.

My mbti changes for you -

I see you, so e

But usually outside I am an i person

When talking about emo, I would look for Sister Wu and never forget to add, "That time I said 'I miss you'".

He looked like a loyal dog.

Before posting the video to refine it, someone discovered the previous one. The live broadcast is starting to show, and the CP sales are already starting to show signs of fatigue.

revealed in an interview that he once watched the heroine and her ex-husband filming a kiss scene, and he was so angry that he almost hit the director with a broom.

In the drama, the ex-husband of the heroine killed his wife. And the male protagonist, who loves the heroine deeply, naturally hates him deeply.Originally, this business could be said to kill two birds with one stone. It not only gave CP fans candy but also matched the character design.

didn’t expect that his jealousy would evaporate faster than CP fans. During the live broadcast, he was asked if he hated his ex-husband. He just said, “It’s okay.” He was criticized by many drama fans for his character’s ooc ( Refers to role-playing behavior that is not consistent with the character or the original work).

Note: Wang Tao is Wang Xingyue’s real name

. It was even revealed that he was promoting his next role in the live broadcast before the drama was finished.

A person who used to be active in business and could coax CP fans to be elated is not that he suddenly doesn’t know how to speculate, but he thinks that his goal has been achieved and he is too lazy to speculate.

The most annoying thing about "cp Phoenix Man" is that he blindly believes in and even overestimates himself.

Regardless of "Mo Yu Yun Jian" or "Saucer Love", before the show was broadcast, the audience mostly came for the heroine's revenge or CP stew, but the actor who got his name from the drama/CP, in turn, attracted the audience All the love for the characters is attributed to the love for myself, and this gives me the confidence to purify myself.

Some people may wonder, it is understandable that the company will overturn if it is not in business, but why it will also overturn if it actively operates?

Once the business standards are exceeded, it is easy to be counterproductive.

is like Wang Xingyue appearing on a variety show and stealing Shen Yue's half-eaten lunch box.

sits on Tian Xiwei's thigh.

However, if you don’t grasp the standards well, you will be ridiculed for having low emotional intelligence.

makes CP fans accept incompetence and fire anyone they catch, and even form a fixed hype process.

Therefore, the "CP Phoenix Man" is not only less famous than the woman, but also generally refers to a male star who has reaped all the CP bonuses. Although it is nice to hear that

is actively doing business, when you look back and find that he and everyone else are selling happily, you will find that the mass-produced industrial saccharin only has technology and hard work.

Talking about the "model workers" in active business, they are undoubtedly Bai Jingting and Wang Xingyue, two generations of the "Eight Candy Givers".

Do you still remember the CPs that Bai Jingting formed in those years?

On "Ming Detective", he has four major CPs with Gui Gui, Yang Rong, Wang Ou, and Wei Daxun; on "Login to Yuanyuzhou", he has close contact with Yang Chaoyue, and the bold character of the past instantly fails in front of Chaoyue;

is filming Then Ma Sichun, Wu Qian, and Zhao Jinmai used a similar method to sprinkle sugar in the behind-the-scenes. They posted the same copywriting as Zhou Yutong on their birthday, leaving a message to Tan Songyun "I'm jealous"...

once made all CP fans want to eat it because of a birthday. Candies are sent to various families, so people call them "candy is sent to eight families".

In addition to secretly using card elements and wearing the same style to do business diligently, he also knows the points of CP fans and can accurately "prescribe the right medicine".

's "The Beginning" and Zhao Jinmai's "Jingmai CP" were very popular. At that time, some CP fans thought that there was an animated couple's avatar that looked very similar to the two of them, so they shouted to him to "change it if the CP is real."

As a result, he really changed into a trumpet for himself.

also used Xiaohongshu to collect their CP posts. Although

has been speculated in various ways, it is a pity that it comes from the same process and one day it will be poured out from the collective to everyone.

Wang Xingyue, who is known as the second generation of "Eight Candy Giveaways", is a little bit thoughtful, but not much.

's current marketing models that have been uncovered include: He likes to express his love through characters on the set.

is also good at creating excellent CP after-sales service.

and Bai Lu filmed "The Love of Zhou Sheng". In the play, he couldn't help but fall in love with the heroine, so he extended his feelings to Bai Lu off-screen. On the set, he said that he and Bai Lu would be locked in love. After filming, he went to lock the character's CP in love. Qiao, at that time, CP was praised for its good after-sales service.

Wang Xingyue revisited the place where the heroine jumped from the building in "The Legend of Zhou Shengru" and it was also a hot search topic.

However, just when you thought he was too involved in the drama and serious about his business, it was revealed that the so-called hometown he revisited was actually the filming location of "In the Clouds". What does

mean?

It was during the filming of "Mo Yu Yun Jian" that it coincided with the promotion period for him and Bai Lu Chao CP.

is even wearing the costume of this drama, but he is hyping the CP for the previous drama. If someone is digging for it again, there may be sugar buried for the next CP.Netizen

commented: Other kids are busy doing "Five Years of College Entrance Examination and Three Years of Simulation", while Wang Xingyue is busy making prepared dishes of "Five Years of Hidden Work and Three Years of Business".

In the past, we only knew about industrial saccharin in movies and TV series. Why didn’t anyone tell us that industrial saccharin outside of movies is also hard to guard against?

Facts have also proved that excessive marketing is inevitable.

Once a template is formed and a fixed process is repeated, the more active the "CP Phoenix Man" is on the surface, the more perfunctory his attitude is, because serving CP fans is fake, but attracting fans for yourself is the real thing.

The boundaries between sugar-making business and CP speculation are blurred, but the essences are different.

The former serves CP fans, but the latter serves the stars' own interests, regardless of the feelings of CP fans, and even does not hesitate to suppress the female stars they work with.

At this point, the "poor man" finally became the "thin lover".

’s false business has created a world where only CP fans are hurt, but what really makes people dissatisfied is the impure and insincere business purpose.

In fact, the "CP Phoenix Man" in domestic entertainment is not a person, but a team, an unseemly marketing method, and may even be a bullying atmosphere of "benefiting oneself at the expense of others".

At first glance, CP speculation is a matter of mutual benefit for both parties, but the one who gets the CP bonus is often the one who takes the initiative to approach and guide public opinion.

For example, Weifan controls and dominates CP Chaohua. It was revealed that Bai Jingting’s Weifan once opened a small column in CP Chaohua to attract traffic and sales for Bai Jingting’s trendy brands.

After eating the CP bonus, I still have to throw the bowl and scold my mother.

After "Popo CP" (Bai Jingting and Gui Gui Wu Yingjie) became famous, Bai Jingting's big fan also used lyrics with the radical of the word "gui" in his Baige Weekly to appear to be insinuating the woman.

Even after Be, every female star she worked with was almost inevitably exposed to rumors and scandals in the public square, triggering a war of words between the two parties.

What’s even more annoying is that the value created by the combination of two or n people is monopolized by one person. This is also very "Phoenix Man".

They are willing to go out of their way to speculate on CP, but their self-esteem is often extremely sensitive, so they often use external arrogance to cover up their inner inferiority.

Regardless of whether the actress she collaborates with is more famous than herself, relying on bundled marketing to build herself into a highly popular heartthrob is inherently suspected of "taking advantage of" the popularity.

However, what we see is more of self-proclaimed "uniqueness", emphasizing that personal promotion is all due to the brother's "unique beauty" speech based on his personal charm and acting skills.

I’m sure there’s no problem with personal efforts, but removing other factors that helped me rise with one click exposed some weak points that were trying to hide themselves.

After the purification incident at Wang Xingyue Studio, some people felt pity for him. He was originally doing a good job in business and saying farewell to his role decently. He did a full set of dramas and was able to gain a good reputation. However, in the end, he was anxious to purify his methods and was not clever enough. Instead, he was involved in a series of hot search groups. Ridicule, stealing the chicken is not enough to lose the rice.

But these "CP Phoenix Men" probably don't know that can only have auxiliary value by focusing on playing the role in the drama and speculating on CP outside the drama.

Regarding the "hype" of real-person CP, many CP fans are well aware of it and even shout "speculate more and sell more". It is not that they cannot accept the speculation of CP, but the premise of acceptance is based on their love for the character.

is the same way. It’s not that I can’t accept the removal of CP, but I just want to say goodbye with dignity.

Unfortunately, the cart is now being put before the horse, and real-life CPs are being hyped off-screen. This in turn proves that in-film CPs cannot be created, so actors need to perform CPs off-screen to brainwash the audience.

Although this kind of self-interested method is quite realistic in the entertainment industry, after all, the purpose of hyping CP is to become popular, and to dismantle CP is to become more popular.

Because people used to talk about the ambitions and methods used by female stars to achieve success, no one paid much attention to the more subtle methods of male stars.

However, now that "CP Phoenix Man" is being complained about, it at least proves that scheming and striving for superiority are no longer exclusive to female stars.