text | dataeye
Someone finally takes a crackdown on pirated short dramas?
Recently, Jiangsu police successfully solved a copyright infringement case and seized 181.25 TB of infringing and pirated storage data on site. The amount involved was more than 1 million yuan, and the copyright value of the online short drama involved was as high as hundreds of millions of yuan.
As copyright supervision becomes increasingly standardized, how long can piracy of short dramas continue to be rampant?
This issue of dataeye short drama observation will analyze the current situation of pirated short dramas.
Pirated short drama modes
What are the main modes of pirated short dramas currently on the market?
(a ) Selling dramas at low prices
Looking at several major e-commerce platforms, searching for "short drama" will yield similar results.
1. Search for "short drama" on a certain website, and a variety of short drama services will appear.
△Source: A certain treasure
not only provides short drama search services, but also can purchase illegal short drama software download channels, and promises "permanent membership, permanent free, and daily updates."
randomly clicked on a link. In order to cater to the needs of the sinking market, the purchase of short drama resources is also divided into "normal version" and "extreme version". The regular version has average clarity, few resources, and occasional lags during peak periods. The Supreme Edition has a smoother feel to use, has barrage, and supports downloading. When asked if there would be skits that could not be found, customer service said this would not happen.
△Source: Aubao
From the purchase interface, the price ranges from 3.6-26.6 yuan. At the same time, the homepage also shows that 5,000+ users have purchased this link.
It is worth noting that most of these stores selling pirated short dramas pay a deposit of 500 yuan (or even lower), as if they are ready to run away at any time after being reported.
△ Source: Xubao
2. When searching for short dramas on a certain night, the displayed results are more complicated?
Compared with Moubao, the price of pirated short plays on Mouxi is lower, and the cover emphasizes that you can buy "9999+" popular short plays.
△Source: Mouxi
And the sales volume of pirated short plays on Mouxi is higher than that on Moubao. Sorted by "comprehensive", the sales volume of the top 10 products are mostly around 1000-3000, and the highest sales volume is 10,000+. On a certain day, there are many stores with sales of more than 10,000 yuan, and there are also many stores with sales of 10,000 yuan and 20,000 yuan.
3. The "unit price of a certain fish is 1"?
Among the results of a certain fish search for "short drama", 90% of the merchants set the price to 1.
△Source: A certain fish
From the sales point of view, the sales volume of pirated short dramas on a certain fish is not high. This may be because the certain fish is not a traditional e-commerce trading platform, and most of the users are young people. The user group overlaps with the short dramas. not tall.
Generally speaking, the acquisition cost of pirated short dramas is low, so the pricing is not high. The low price has also successfully attracted users and increased sales. However, such a huge industrial chain hides the weak copyright awareness of users and sellers. Judging from past experience in piracy of film and television dramas, once sued by the original team, the price of 0.99 will also face compensation of up to one million or jail time.
(2) Private domain gameplay
1, Douyin traffic
Search "short drama" on Douyin, and most of the short drama accounts that come up are unauthorized pirated short drama porters. They edit the short dramas and edit the videos. Use advertising to publish content, and use a wide net method. Among a bunch of videos, there will always be one with good traffic.
These accounts usually indicate in the introduction: resources are taken from the Internet, infringing links are deleted, and apprentices are accepted. It shows that the videos they released have not obtained genuine copyrights, and they are also trying to earn extra income by recruiting agents.
But judging from the number of fans, these accounts are very successful in attracting traffic through short drama clips. The number of followers of most accounts ranges from several million, and some accounts even have tens of millions of followers.
△Source: Douyin
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