Oriental Selection Douyin live broadcast room essay incident continues to ferment. On the afternoon of July 4, a reporter from Nandu noticed that the number of fans in the Oriental Selection Douyin live broadcast room had dropped to 29.988 million. According to Cicada Mama, a month ago, there were still 30.357 million followers in the Dongfang Selection Douyin live broadcast room, which means that it lost 369,000 followers in one month.
In addition, in this month, the number of fans in the Oriental Selection Douyin live broadcast room has been experiencing negative growth every day. The most followers were lost on June 30, when 24,000 followers were lost in one day; just yesterday, 1.4 were lost. Thousands of fans.
It is understood that since June this year, Oriental Selection has been on the hot search list many times due to the anchor’s remarks in the live broadcast room. First, in early June, Yu Minhong said in a live broadcast room with Wumart Group founder Zhang Wenzhong, "Oriental Selection is doing a mess now. I don't have any ability to give you advice." After that, Oriental Selection's stock price fell for several days. , Yu Minhong had to come out to clarify, saying that he did not expect that his humble expression with his friends would cause so much trouble. "It's a mess" is his habitual expression. He also said on more than one occasion that New Oriental was being made a "mess".
Afterwards, on June 26, Dongfang Selection's popular anchor Dundun complained about the company in the live broadcast room, "I think what's annoying about this company is that they don't discuss many things with the anchors now, and they don't discuss opening accounts with the anchors. What happened to the Internet?" After the incident, the public relations department was afraid of this and that, regardless of this or that, I felt that the company was very good for a long time, and I was really a little disappointed during this period." Later, Dundun explained his remarks in the live broadcast room, saying, " If we feel that it is difficult to point out what is wrong with the company, we can do so." On June 27, on the first anniversary of the launch of the Oriental Selection app, Oriental Selection was suspended for one day.
In the field of culture and tourism, Oriental Selection anchors also caused dissatisfaction among viewers due to inappropriate remarks. On June 22, Oriental Selection was invited by the Guizhou Provincial Department of Commerce and the Guizhou Provincial Department of Culture and Tourism to visit the Zhaoxing Dong Village in Guizhou. It was originally intended to promote local cultural tourism, but Oriental Selection anchor Shi Ming used the word "mountains and rivers" when describing the landforms. The word "broken" arouses public disgust.
In addition, a female anchor said on Weibo that the heat in Guizhou was unbearable and that the spider she encountered in the hotel was "longer than her own legs." Although the above-mentioned anchors have apologized on their personal social platforms, some netizens believe that the anchors of Oriental Selection turned cultural tourism promotion into a reverse operation to discourage tourists. Currently, Guizhou Cultural Tourism officials have deleted all videos related to Oriental Selection.
html On the evening of June 29, Oriental Selection issued a statement. It did not respond to its controversial remarks in the live broadcast room, but refuted a rumor, saying that there have been many organized rumors and smears on the Internet recently, saying that "Oriental Selection requires and charges pit fees, publicity fee". Oriental Selection said, "We have never asked the government for publicity fees, and we insist not to charge so-called pit fees from any company or merchant." The "rumor" quoted by Oriental Selection mentioned Dong Yuhui, saying that Oriental Selection "is based on Hui Tingping quoted a seven-digit publicity fee to Guizhou on his behalf."was followed closely by the fact that on June 30, the Oriental Selection Douyin live broadcast room experienced the largest loss of followers in the past 30 days, with a loss of 24,000 followers in a single day.
Picture source: Cicada Mama
Senior Internet commentator Zhang Shule told Nandu reporter that regarding the recent controversy in Oriental Selection, "Every turmoil comes from the mouth. When doing live broadcast of Oriental Selection, you have to consider how to do your oral broadcasting. "
Zhang Shule believes that the anchor's complaints in the live broadcast room may be a manifestation of the intensification of internal conflicts in Oriental Selection. The previous small essay incident was essentially a case of "family affairs being publicized". "This kind of use of public platforms to Expressions of dissatisfaction occur frequently from editors to former managers, and even anchors, and may have become the current corporate sub-ecology of Oriental Selection. "
Written by: Nandu reporter Wang Chenchen
.-
-
-
-
-
-
-
-
-
-