​Author | Akagi Bottle Who has been "miserably" laughed at by him in a comedy variety show? On June 28, Tencent’s variety show “Happy Wonderful Night” was launched. On the day of its premiere, the program accounted for 11.46% of the full-length feature broadcast market on the Bea

​Author | Akagi Bottle

Who was "miserably" laughed at by himself in a comedy variety show?

watched the one-man show "She Who Works" about the current situation of young people in the workplace. I laughed bitterly at myself as a working worker, and randomly "scared" a fresh graduate to death. The late-night surfers who watched "The Wonderful Night" were "defeated" by details like installing a camera. After watching the employees who were "forced" to be friends with their boss in "Year-End Award", the audience went from having a fun-loving mentality to being truly moved again.

Lin Yutang wrote in "The Art of Life": Reality + dream + humor equals wisdom. The advantages of humor genes in natural selection are in line with the uniqueness of people's current lifestyles, and are beginning to release rich levels of energy in variety show content.

The audience of this generation is "looking in the mirror" at Xizong?

In order to make the current audience laugh, how hard does this year's Xiren go? Not only does it allow the audience to "look in the mirror", Xizong has entered the next level of installing cameras.

Most of these topics capture the pain points of contemporary people. For example, an employee won a grand prize at the annual meeting, but the prize was the "Year-End Prize", which explores the friendship between superiors and subordinates in the context of popular Internet fun events such as traveling with the boss; another example is that the audience said that every second is acting I, "She Who Works", which vividly embodies the taste of social animals and the bitterness of reality and "horse holidays"; and for example, with the help of inner os, it explores the complex but highly unified psychological state of contemporary people under the current situation of staying up late "A Wonderful Night".

What is interesting is that among the works contributed by creators with diverse themes and different narrative methods, this audience also has its own ideas of "watching dramas".

"Echo Valley", which explores friendship, made many viewers burst into tears and couldn't let it go. However, some viewers quickly "resonated" with Fang Xiewen's classic lines in the just-concluded hit drama " Rose Story " I asked, "Why do you want to go to Beijing? Who is there in Beijing?"

In "The World of Sketch", some viewers felt the nonsensical pure joy, while others saw the work's homage to past Spring Festival Gala sketches based on the concept of "The Truman Show".

Another example is the mental state of Internet memes such as "Big Ice Terrier" and "Hebei Terrier" in "The Wonderful Night". Young people laughed unbridled, and viewers with slow Internet speeds curiously searched and said, "I learned it again."

Comedy is an entertainment form that has grown up with the masses. For the variety show market, can only create more exciting and down-to-earth comedy content if it is close to and in-depth with the current lifestyle of the group, allowing the audience to "look in the mirror" accurately. .

Arrangements, combinations, challenges, the real record of Xiren’s “Team Building”

After watching the first episode, you can feel that through the external form of competition, the core of "Xieren Wonderful Night" is to provide co-creation works for Xiren people and happiness for the audience field. What's interesting is that in this "Xingren team building" in the eyes of the audience, Xingren also has its own "way to open" competitive variety shows.

First of all, it is the happy people who pose new challenges for themselves in the choice of partners. The arrangement and combination of different comedians create the first highlight of the show. is like the "old CP" that viewers are familiar with such as Cool Tian Fang, Zhang Youwei and Yan Peilun. From the perspective of difficulty of creation and audience base, old CP can naturally exert a stable effect. In future programs We need to continue to wait and see. The new permutation and combination seemed a bit "risky" compared to the former, but after the first episode was broadcast, a different chemical reaction occurred.

In "The Wonderful Night", Dasuo from the "Daewoo Water Control" group, who has previously created works such as "Idol Waiter" and "Where Has the Time Gone" that have won the hearts of the audience, and two new partners Yang Yuguang , Guo Zhanhao and formed a combination to stage a scene of the ancient Greek "fighting of gods" that governs sleep and wakefulness. It not only shows the mental state of contemporary young people who generally stay up late, but also incorporates various hot memes sought after by many Internet surfers. The review feedback is good.

Another example is the "Fat Talent" group that has created Wang Zha's works such as "Evolution" and "Father's Funeral". Lu Yan, who originally made an appointment with his gold medal partner Tudou not to participate in competitive comedy variety shows, this time in "The Wonderful Night" "I played with everyone in the workshop, "played" myself, and interpreted the first issue of "The World of Sketch" of "Feng Shen" with my new partners, proving to the audience that it is still online. , also allowed the audience to see the strength and potential of the new partners He Huan and Deng Shuai.

also has a perseverance type that goes all the way and hits the wall when it hits the wall. After two "round tours" in previous comedy shows, Zhang Youwei and Yan Peilun formed "Another Round Plus", two "idiots" who are persistent in reaching the top of "Fragment Mountain" but often lose their memory due to high altitude. , moved many happy people and audiences with his spirit of becoming more courageous as he became more frustrated.

What moved the entertainment unicorn was Yan Peilun's speech after the game, "(Previously) I have never felt that being eliminated is such a happy thing. Teacher Ma Dong said that this game is not a competition, we participate. "It's all about gains. Yes, I gained a lot." Screenwriter Liu Tianchi commented, "The axis is very similar to the two people themselves." It is understood that this work was created three years ago, but it was not yet mature at the time. Teacher Aqiu’s ideas and teacher Tianchi’s ideas helped them adjust the performance. It is precisely this kind of energy and intention, under the background of gratifying team building, and through repeated debugging and revision, that it became the final mature masterpiece "Fragment Mountain".

also has new faces in the Xizong field who cross-border self-challenge, bringing the audience a fresh experience of Xizong. In the first episode of the program, performed the "double-tall" combination of " Calabash Brothers ". He was originally a short video "dumpling making" blogger, but he did not expect that the compatibility with comedy variety shows is quite high. The story of the sixth brother Calabash "admonishing" the seventh brother was performed using the advantages of the twins.

Finally, Xiren team building is not only an ordinary happy team building, but also a process in which Xiren gets closer to the core of the industry, integrates into the top comedy creative collective, and observes the creative methodology that is closest to the new era audience . For example, He Huan was going to participate in the Miwei comedy variety show three years ago, but later regretted missing out because he was filming. But he has a strong desire to become a "Xi Ren" because he particularly likes the title Xi Ren, and also because he doesn't want to be "abandoned" by comedy - his works are a bit derailed from the current comedy because they are a little out of date.

Behind the seemingly relaxed parties in front of the screen is the high adaptability of people, and it is precisely because of this ability that they can bloom in different soils.

Audience aesthetic pk New comedy, "Xizong World" staged? In the

program, whether it is Lu Yan, who is very capable, focusing on camera comedy and striving to put cameras in every corner of young people's lives, or the "double high-born" who is deeply involved in the Spring Festival Gala formula, he can accurately grasp the emotions of the characters. Senior actor Kong Lingmei and all kinds of happy people work together, exchange and challenge in the creation, makes the audience feel: happy people are always moving forward . After the first episode of

was broadcast, the golden phrases in the stage production of "A Happy and Wonderful Night" are always laughable and at the same time particularly worthy of careful consideration.In "The World of Sketch", "I want to see the audience outside, whether they are happy or embarrassed in their eyes"; in "The Wonderful Night", "Supper is breakfast six hours in advance", "He is not self-disciplined every day, Isn't this a kind of self-discipline?"; in "She at Work", "Spray some perfume, the smell of work is too strong, I need to cover it up", "The palace maid can leave the palace after working until she is 25 years old, but I have to go to work to "Death"; in "Fragmented Mountain", "Isn't the meaning of climbing a mountain just to climb? No matter how painful it is, you have to climb", "If we forget again this time, will we still climb? Even if we forget everything, we will still climb" etc. . All the comments made the entertainment unicorn want to call it wonderful.

As the group that best understands the current audience’s preferences, Xi people are not only powerful players on Xi Zong, but also show their extremely high adaptability to different positions in the entertainment field. For example, in the first half of the drama " Celebrating More Than Years 2", played the role of Zhang Chi, deputy commander of Jing. It was once listed as a hot topic on Weibo, and starred in several Chunwei candidates Liu Tong, Zuo Lingfeng and Zhang Weiyi, and starred in "" The annual meeting cannot be stopped! Wang Hao, who starred in movies such as "", " I don't want to be friends with you, ", has become a prominent supporting role in film and television works.

Among the various choices, the meaning of the Xizong Stage is different. As the audience's tastes are getting higher and higher this year, we can feel that Xi Zong is using diversified comedy forms, drama viewing methods, and topic selection perspectives that are close to reality and meaningful to provide freshness to the audience, and also provide a new atmosphere for Xi Zong and Xi Zong. The creators behind the scenes provide new ideas and possibilities for comedy creation. Naturally, this is also inseparable from the help of video platforms. For example, Tencent Variety Show, which has strengthened its comedy variety matrix this year, released the comedy variety show schedule "Laugh Bar" on April 22, covering "Happy Wonderful Night" Multiple IPs, various forms, open all year round. In "Wonderful Night", one of its core contents, when batches of outstanding fresh blood are delivered to the audience, after experiencing the behind-the-scenes training and the scrutiny of the audience, whether it is sketch comedy, cartoon talent , or a one-man show, the undifferentiated stage allows Xiren people to freely exert their creative space, and also allows the market to see more possibilities of Xiren.