There are 12 new films released in the mainland film market this week.
Unfortunately, the box office performance is quite dismal, and many blockbusters can even be described as collapse. On the contrary, " There is a Commissary in the Cloud " has been fighting headwinds one after another and continues to sit firmly at the top of the summer box office.
has won the daily crown for 9 consecutive days, "There is a Shop in the Clouds" has exceeded 358 million, Peng Yuchang has become a dark horse.
As of 22:00 on June 30, the single-day box office champion and runner-up in the mainland are "There is a Shop in the Cloud" and " Inside Out 2" respectively.
"There's a Little Shop on the Edge of the Clouds" has a single-day box office of over 32.38 million. On the 9th day of its release, the number of scheduled screenings has increased to 24.8%, accounting for 27% of the box office. It has topped the daily box office for 9 consecutive days, and the cumulative box office has exceeded 358 million, far and away The super-scheduled new film won the summer title.
However, "There is a Shop in the Clouds" has a mediocre reputation.
movie Douban score is only 5.2 points, but Peng Yuchang has become a super dark horse this time. With the new film this week, "There is a Commissary by the Clouds" is expected to have a final box office hit of 600 million. Facts have proved that this kind of golden time Warm comedies can always touch people's hearts, even if they are mediocre, as long as they are sensational, there will always be an audience willing to pay.
"Inside Out 2" also has a faint trend of counterattack. The single-day box office of
movie exceeded 24.61 million, accounting for 13.7% of the scheduled films and 20.5% of the box office. It ranked first in attendance. The box office fell in three of the 10 days it was released, and the cumulative box office currently exceeds 173 million.
This summer’s Hollywood blockbusters are generally about high diving.
However, "Inside Out 2" has strong box office stamina, especially when the number of screenings is not high. It relies entirely on audience attendance. One of the reasons is that there are no family cartoons in the summer season. The most important thing is "Inside Out 2" is still well-made and can be regarded as the best of this year's Hollywood blockbusters.
lost more than 160 million, Nicholas Tse ’s new film collapsed at the box office, I have mixed feelings: Hong Kong films lost the only show!
And this week’s new film is Wipeout.
The single-day box office of the Hollywood blockbuster " A Quiet Place: Invasion Day " exceeded 21.16 million, accounting for 17.5% of the scheduled films and 17.6% of the box office. The performance was not bad. The cumulative box office in the three days of release exceeded 71 million. The final box office is predicted At about 150 million, compared with the previous film’s mainland box office of 250 million, this time it has fallen seriously.
Liu Yan, Huang Xuan's " Laifu Hotel " should really not be withdrawn. The single-day box office of
movies dropped to 6.28 million, and the proportion of scheduled films also dropped to 6.4%. The cumulative box office in three days was only 43 million, and nearly half of it was the box office of previous on-demand screenings. "Laifu Hotel" may not be able to recover. , it is unlikely that the final box office will exceed 100 million. The film was originally planned to be released on the Dragon Boat Festival, but it was withdrawn due to lack of confidence in itself.
Now it seems that the new films in the Dragon Boat Festival are not good, but "Laifu Hotel" is of good quality and may be able to dominate the Dragon Boat Festival.
Of course, the most miserable new movie this week is undoubtedly " Customs Front ".
Since idol stars are involved, let me first state that the discussion here is limited to box office results.
On the third day after the release of "Customs Front", the single-day box office was 20.55 million, and the proportion of films in the schedule dropped to 19.6%, but it was second only to "There is a Commissary in the Clouds". It can be seen that the theaters still have hope for the movie, but it is a pity that the movie The box office accounted for only 17.1%, the film schedule and box office ratio were inverted, and the attendance rate was still poor.
The current cumulative box office of the movie is 73.75 million.
How miserable is this result?
Compared with the same period of "There is a Commissary in the Clouds", the box office on the first day exceeded 77.08 million! However, "Customs Front" has not caught up even after 3 days of release.
Let's compare Nicholas Tse's last movie "The Fury" with a box office of 243 million in three days of release during the same period, which is three times that of "Customs Front". More importantly, the production cost of "Customs Front" is as high as 250 million Hong Kong dollars, which is almost 2.3 billion RMB.
The current movie platform has significantly lowered its expectations for "Customs Front" and believes that the film's final box office will be around 180 million.
Calculating that the photo party will get 37% of the box office share, the loss of "Customs Front" may exceed 160 million! Undoubtedly one of the worst blockbusters of this summer.
In fact, in my opinion, the biggest failure of "Customs Front" is the director Qiu Litao. There is no problem with Jacky Cheung's acting skills and Nicholas Tse's action scenes, especially Nicholas Tse's full game, which has a faint shadow of Jackie Chan 's desperate action. I definitely tried my best. But the plot of "Customs Front" is too old-fashioned, and the brotherhood of catching moles and so on are all routines of Hong Kong movies from the last century.
The collapse of "Customs Front" also left me with mixed emotions.
Police and gangster action movies are already the only golden brand of Hong Kong movies. However, in recent years, this golden brand has become synonymous with over-the-top and emotional selling. More and more audiences do not believe that Hong Kong films can produce good works. This time "Customs Front" did not do well at the pre-sale box office. The low popularity after its release proved that the audience was no longer interested.
also had a huge impact on Nicholas Tse.
To a certain extent, Nicholas Tse is the only star of Hong Kong movies, the only actor in the Mesozoic generation who has the potential to take over as a superstar. The 1.329 billion box office of "The Fury" gave hope to Hong Kong movies, and he has arranged more than 6 blockbusters for Nicholas Tse, Jackie Chan, Superstars such as Wu Jing and Andy Lau have been roped in to become green leaves, and Hong Kong movies have given their last hope to Nicholas Tse.
But "Customs Front" lost, what next?
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