On June 29, "Guizhou Cultural Tourism deletes all videos related to Oriental Selection" became a hot search on Weibo. Later, the anchor of Oriental Selection (1797.HK) posted an explanation and apology on his personal Weibo. On June 22, when the anchor Mingming explained the t

html On June 29, “Guizhou Cultural Tourism deletes all videos related to Oriental Selection” became a hot search on Weibo. Later, the anchor of Oriental Selection (1797.hk) Mingming posted an explanation and apology on his personal Weibo.

html On June 22, when the anchor Mingming explained the topography of Guizhou in the "Oriental Selection World Viewing" live broadcast room, he used the word "broken mountains and rivers" to describe the topography of the Yunnan-Guizhou Plateau. The term sparked controversy online. Ming Ming recounted the context of the words used at that time: "The Yunnan-Guizhou Plateau, if you look at it from an aerial view, it can really be described as 'broken mountains and rivers'. It is difficult to have large plains on the surface, and it is basically undulating." The hills and rolling mountains have divided the place where people live into small areas. It is better now. If we go back five to six hundred, seven or eight hundred years, or even longer, the people living here will be better. People, it is more difficult for them to go out of their villages or villages to have cultural exchanges with other places or buy some things."

explained why he chose this term, Mingming explained: When preparing the information, I read it. Some of the same expressions are given without much consideration of their other meanings. When talking about terrain during the live broadcast, I chose this word casually without giving it much thought, let alone "ulterior motives" or "deliberate intentions." And I was walking and talking at the time, so I couldn't see the feedback in the comment area, so I couldn't correct the explanation in time. I obviously think that the more rigorous expression here should be "broken surface", or other more appropriate words. Anyway, I apologize for the inappropriate choice of words and imprecise expression.

In addition, under today’s hot search terms, some netizens found out that Yoyo, another anchor of Dongfang Selection, posted a post on his personal Weibo complaining about the environment in Guizhou, saying that “(the spider’s) legs are longer than mine when they are stretched out.” He believed that Dongfang Select anchors to "reversely" promote Guizhou cultural tourism. A reporter from China Business News called the Guizhou Provincial Department of Culture and Tourism based on this incident. As of press time, the call could not be made. Data from the third-party platform Cicada Mama shows that in the past 30 days, the total number of fans in the Oriental Selection live broadcast room has plummeted, from 30.411 million on May 30 to the current 30.089 million, a direct decrease of about 322,000. What is the reason for the confusion in Dongfang Selection?

Bocom International Research Report believes that Oriental Selection is currently facing multiple pressures. On the one hand, the stability of major anchors and the company's management strategy are still in the adjustment period. In addition, company-level profits are under short-term pressure, and the main account gmv data has declined. After the "Little Composition" incident, the main account of Oriental Screening experienced a temporary decline in the number of fans, which has now stabilized at 30 million. However, this does reflect the pressure on new traffic growth, and the company faces challenges in long-term expansion and development. The third quarter of fiscal year 2024 is the company's strategic adjustment stage, and profit margins may bottom out.

(This article comes from China Business News)