Disney·Pixar animation " Inside Out 2" was recently released. According to Maoyan Professional Edition, as of June 28, the film's North American box office and global box office were 820 million yuan, surpassing " Dune 2". Champion, but in China it was as well-received and poorly received as the first film.
As of June 28, the film had a Douban score of 8.4 and a box office of 120 million yuan, which was not as good as the domestic film " There is a Canteen in the Clouds " released at the same time. The latter has a Douban score of only 5.3 and has a box office of 278 million yuan so far, making it the national box office daily champion for 6 consecutive days. Why can’t the global box office champion be sold in “canteens” in China?
"Inside Out" tells the story of how the five emotions in the little girl Riley's brain help her adapt to a new environment, live and grow together. "Inside Out 2" positions the story around the troubles of adolescence. Riley becomes a high school student from elementary school, and four new emotions are added to her mind: anxiety, which represents anxiety, admiration, which represents admiration, mourning, which represents boredom, and mourning, which represents boredom. Awkward, embarrassing, they are in love with the first five emotions. The story presents thoughts on how to resolve anxiety and reconcile with oneself.
"Inside Out 2"
"Inside Out 2" is not a family animation in the strict sense. The presentation of anxiety resonates with many adult viewers and plays a role in spiritual healing to a certain extent. But its picture style and the influence of the Disney label will always attract many parent-child audiences. When Lele said, "Maybe I won't be so happy when I grow up," a 6-year-old audience member next to the reporter whispered, "I think I will be happy when I grow up." Obviously, his life experience is not yet able to understand this sentence. connotation.
Some people think that, like the first film, "Inside Out 2" has the problem of unclear audience positioning. It seems to be for children, but children actually can't understand it, and adults avoid it because of the animation type.
Character poster of "There's a Shop in the Clouds"
If "Inside Out 2" is about teenagers who don't know what it's like to be sad, "There's a Shop in the Clouds" is a typical example of writing new words to express sadness. Liu Shisan, played by Peng Yuchang , suffered successive career and love failures. After signing a bet of "one thousand insurance policies a year" with his manager, he got drunk and woke up to find that he had suddenly returned from the city. When I arrived in my hometown of Yunbian Town, I slept in the canteen run by my grandmother Wang Yingying. Also arriving suddenly was Liu Shisan's childhood friend Cheng Shuang (played by Zhou Ye). The two formed a partnership and sold insurance in Yunbian Town, which led to many joys and sorrows that happened here. The
movie uses a large number of empty shots to show the pure and beautiful scenery of the fictional place Yunbian Town, but life here is not leisurely. The living beings in Yunbian Town can be said to be "no one is unjust, and all sentient beings are guilty." The local boss would not hesitate to set a fire and go to jail to win the heart of a beautiful woman. Just when the clouds cleared and the moon came out, the lady was attacked and disfigured by a madman. A deaf-mute sister who runs a pedicure shop was harassed in every possible way by her brother who was competing for real estate, but in her heart she endured the humiliation just to see him every day. In the end, she bought him a large sum of insurance and married away from home. The little homeless girl who suddenly pops up calls the hero and heroine "Mom and Dad", but she actually has a crazy father behind her.
The experiences of the hero and heroine are even more tragic. At the end, Liu Shisan suddenly discovered that he was "tied" back overnight by his terminally ill grandmother driving a tractor. Her grandmother had just passed away, and Cheng Shuang, who had already despised each other as a couple, started to attack again. It turned out that she claimed to be terminally ill at the beginning. Even though she looked like a normal person most of the time in the film, she could not escape the entanglement of the disease, and her life and death would be difficult in the future. material. "There is a Canteen by the Clouds" is as heartwarming as it is at the front, and there are so many tears at the back. It is so densely packed that it pokes at the emotional needs of the target audience.
It is worth mentioning that the film has an all-star cast, many of whom only have one scene. For example, the person who plays Liu Shisan’s roommate is Ma Boqian , the hotel manager who comes to collect the bill is Liu Haoran , the policeman at the police station is Meng Ziyi, and the principal of the elementary school is Chen Yanxi. Even the restaurant scene at the end, which has almost no plot advancement, flashes by The waiters are all Zhao Lusi.
The greater traffic driving force may come from the original work itself.The film is adapted from the novel of the same name by Zhang Jiajia . Zhang Jiajia serves as the screenwriter and director. He once said that this film is an agreement with readers, "This is a gift from me to them, and it is also a two-way journey between us." . Judging from the positive reviews of "There's a Canteen by the Clouds" on social platforms, fans of the original work account for a large proportion, and their expectations for watching the movie are roughly equivalent to those of " Twinkle Twinkle Stars " fans for the movie version. expect. Going to the theater to witness the ceremonial feeling of characters appearing on the big screen, and the seemingly happy ending of the hero and heroine can basically satisfy this audience. What's more, the movie also sublimates some details from the original work, and even hides Easter eggs from another work by Zhang Jiajia, " Passing by from Your World," which has won the hearts of book fans.
Compared with "Inside Out 2", "There is a Shop in the Cloud" can be said to have precise market positioning. Although some people think that its plot is disorganized and forced to be sensational, and it is the "worst movie of 2024", there are also people who genuinely cried several times while watching it, and they like it from the bottom of their hearts.
The sense of fragmentation in online comments reminds people of "Twinkle, Twinkle, Shining Star" at the beginning of the year. Whether it's the charm of "Zhang Wansen, It's Snowing" or Liu Shisan's tears in "Commissary" holding an umbrella for Cheng Shuang who was eating noodles in the rain, although it is difficult to understand in the eyes of outsiders, some young people watch the movie. Interest is also worthy of respect and exploration, and may gain huge market returns.
Looking back at "Inside Out 2", although many people appreciate its wonderful creativity and depth of thinking, the story also has the shortcomings of continuing the routine of the first film. The two works are almost the same template. This is what imported films have generally been criticized for in recent years. A problem criticized by domestic audiences. As an IP sequel, the first part failed to make a mark in the country, and it is even more difficult to expect the second part to turn around based on "the same formula, the same taste". " dune " and "dune 2" are in the same boat. From an IP point of view, it is not unfair for "Inside Out 2" to lose to "There's a Shop in the Clouds" which has a huge fan base of the original work.
Lighthouse Professional Edition Shanghai theater schedule and box office situation on June 27
Lighthouse Professional Edition National theater schedule and box office situation on June 27
Lighthouse Professional EditionNational provincial box office champion distribution chart
A cinema in Shanghai, "Inside Out 2" and "Volleyball Boy!" "Junkyard Showdown" is placed in position C.
However, the tastes of Shanghai audiences are not in sync with those across the country. Among the 19 animation films released from 2022 to 2024, the attendance rate in Shanghai ranks first in the country. According to the Beacon Professional version of the national box office champion distribution map, "Inside Out 2" is the box office champion in Shanghai, with its box office share and film schedule share exceeding "There's a Canteen by the Clouds". Reporters discovered in a theater in Shanghai on June 28 that "Inside Out 2" and "Volleyball Boys!" The posters of the two animated films "Junkyard Showdown" are placed in the most prominent locations in the theater, which may be seen as a manifestation of precise market positioning.
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