is an important platform for offline exhibitions of film and television dramas and for exchanges and negotiations between film and television companies. "Recommendation" plays a decisive role in the Shanghai TV Festival. During this TV Festival, the Shanghai Municipal Bureau of Culture and Tourism and the Shanghai Municipal Radio and Television Bureau set up the "Shanghai Audiovisual" theme pavilion for the first time and held boutique promotion sessions to showcase the brand charm of "Shanghai Audiovisual" to all walks of life at home and abroad. The "Magnolia Dialogue" TV forum, which leads industry trends with cutting-edge topics, also opened its microphones to ordinary audiences for the first time this year. Citizens stood on the cutting-edge stage of the industry and took the initiative to speak out. It also allowed the creators of film, television and variety shows to better listen to the needs of the audience and promote their own highlights.
Where is the next " Flowers "
Since this year, there have been 8 "Shanghai-produced dramas" including "Flowers", " Fireworks ", "City in the City", " Cheng Huan Ji ", " Qing Yu Nian Season 2 " " premiered on CCTV during prime time, and the number hit a record high. "Flowers" became a phenomenon-level cultural event, driving the offline "cultural tourism craze" and "Shanghai dialect craze" that continue to this day. At the "Shanghai Audiovisual" boutique promotion meeting held on June 26, Zhong Xiaomin, Secretary of the Party Leadership Group of the Shanghai Municipal Culture and Tourism Bureau and Director of the Shanghai Radio and Television Bureau, introduced that two weeks ago she and the main creative staff of "Flowers" went to Taiwan, China to participate in the cross-strait The exchange activities for film and television authors have been widely welcomed, and local audiences look forward to more crews and stars of popular dramas coming to the island for exchanges. "The popularity of Shanghai's audio-visual products in Hong Kong, Macao and Taiwan has played a positive role in further strengthening national and cultural identity genes; Shanghai film and television companies are also using excellent cultural products to represent the country in participating in cultural industry competition and participating in global civilization exchanges and mutual learning. .”
Photographed by Zhong Han at the “Shanghai Audio-Visual” boutique promotion conference
Photographed by Zhong Han at the “Shanghai Audio-Visual” boutique promotion conference
Where is the next "Flowers"? At the promotion conference, film and television companies such as Xixi Pictures, Shangshi Pictures, Ningmeng Pictures, Yaoke Culture, and Bilibili presented new film lists. Many of the works focused on the fireworks in Shanghai and the joys and sorrows of little people. A glimpse of the changes of the great times. The first film in the "Shanghai Series" created by Xixi Pictures, "Beauty of Liang and Chen" will restore the scenery and style of Shanghai in the 1990s and retain the characteristics of Shanghainese in the dialogues of the characters. "A Good Life" produced by Shangshi Pictures is directed by Wang Jun and stars Sun Li and Dong Zijian. It focuses on the insurance industry in Shanghai's financial development in the new era and is being shot intensively in Shanghai.
""Red Heat" tells the story of Shanghai in 1995 and 1996 after 'Mr. Bao', focusing on the entrepreneurial model in the field of high-tech." General Manager of Shanghai Shangshi Film Co., Ltd., Shanghai Zhou Yu, general manager of Wu'an Communication Co., Ltd., revealed that this work starring the Shanghai Film Festival's new "Actor" Huang Xiaoming will soon meet the audience. Mu Xiaoyong, the founder of Timing Culture, has just arrived at the TV Festival from the Hengdian studio. The " Eight Thousand Miles Road to Clouds and the Moon " he recommended is another masterpiece of director Zhang Yongxin after "The Awakening Age". The work focuses on a group of people during the Anti-Japanese War. The story of little people commemorates the 80th anniversary of the victory of the Chinese People’s War of Resistance Against Japanese Aggression and the World Anti-Fascist War.
At the promotion conference, the popular "Jin Yong's Martial Arts World" and "Time Agent", "Baoqingli" about the transformation of old districts, " True Heroes " adapted from real cases, and "" adapted from Wang Anyi of the same name Projects such as the novel "Tianxiang" also appeared one by one. The smooth filming of many projects in Shanghai is inseparable from the gold medal service of the "crew nanny" Shanghai Film and Television Production Service Agency. Yu Zhiqing, director of the agency, said that since its establishment in 2014, the Shanghai Film and Television Production Service Agency has provided coordination services for nearly 800 film crews shooting in Shanghai. At the same time, the agency continues to enrich the resource library of shooting locations in Shanghai and is currently recording The number of film and television shooting locations has reached more than 430.
In the future, the Shanghai Municipal Bureau of Culture and Tourism and the Shanghai Municipal Radio and Television Bureau will strengthen cooperation with overseas media platforms and hub institutions, vigorously promote the "going global" of "Shanghai audio-visual" quality products, and at the same time build an urban IP reservoir for "Shanghai-produced dramas" , continue to improve and strengthen the "Shanghai-produced drama" business service system, and create a good business environment for the construction of Shanghai's global film and television creation center.
Everyone "grabs the microphone" for free communication and promotion
On June 26, Hall 2 of the Central Hall of the Shanghai Exhibition Center, which is separated by a wall from the boutique promotion meeting, was transformed into a place for free communication of "self-recommendation". "'Magnolia Dialogue': Audiovisual Culture Trend Forum" changes the traditional model of guests sitting on the stage and the audience listening in the audience. The audience is invited to take the initiative to come on stage and ask questions to the guests in the audience, creating an "open mic" scene. There were also plastic "clappers" placed on the seats to help everyone manually activate the atmosphere. However, once the conversation started, everyone came on stage enthusiastically, and the atmosphere never stopped until the session timed out.
A fan of "My Altay" grabbed the first opportunity to be on stage. As a student in the film and television industry, she asked Qi Kang, the show's chief producer: How to balance artistry and commerciality in this prose-like work? "We did some research before going online. After asking friends and experts to watch the show, many people suggested merging the first and second episodes because in an era of fast pace and information explosion, people may not have the patience to slowly enter the story. "Qi Kang introduced that although the creative team was very entangled at first, they finally decided to return to the content positioning of the project and retained the original appearance of the first two episodes. He hoped that the audience could gradually follow the protagonist's mood and emotions into the story, and ultimately achieve good broadcast results. . He encouraged this future film and television person to "accumulate professional qualities first, and then find opportunities through experience to love, live, and get hurt bravely. Our work requires a lot of very keen understanding of society, human nature, and the times."
"'Magnolia Dialogue': Audiovisual Culture Trend Forum" Photographed by Zhong Han on site
"'Magnolia Dialogue': Audiovisual Culture Trend Forum" Photographed by Zhong Han on site
"'Magnolia Dialogue': Audiovisual Culture Trend Forum" Photographed by Zhong Han on site There are also sharp questions in
’s one-to-one “open mic” questions. Facing Xu Qing, the producer of the workplace observation variety show "'s heart-warming offer", an audience member who was preparing to enter the workplace boldly questioned: "Isn't this show making the industry become more involution? Before, everyone relied on their own You have to work hard on your own, and now you still have to think about how to be on the show and become an internet celebrity." Xu Qing responded frankly, "Now is an era where personal IPs are magnified. As a show for amateurs, we hope to use them to be extraordinary. To attract more people to pay attention to their abilities, to let everyone see that those around them who are better than themselves can work so hard, to create a positive motivational effect, and to find a way to realize their self-worth."
"Return in ten days. Chen Wei, the chief director of "Reality", finally got the microphone and gushed about the upcoming new variety show to the audience. "I want to use a brand-new expression to let everyone see new things and turn the variety show into a series." What makes him feel gratified is that the show has attracted a lot of attention before it is broadcast, and even the participating guests are too immersed. A "withdrawal reaction." The
event is coming to an end. Fans who are still interested in the drama continue to ask about "My Altay", "How to convince the audience of the authenticity of this drama?" This is exactly what Qi Kang was planning to talk about at the beginning. Standing on the stage, he He excitedly took out his iPad. There was a poster of "Moses on the Plains" on the protective case: "Thank you to this friend for giving me another opportunity to share some insights about reality or life." He believes that art It comes from life and is higher than life. The pictures that the audience sees in "My Altay" are abstracted from the real world and refined through artistic techniques and professional skills, and the most real thing is the inner feeling."We believe that human nature is good at the beginning. Even if you are constantly bound and burdened more and more in the course of life, we must always believe and face the inner truth."
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