, film and television industry experts, scholars, and industry representatives gathered together to talk about the quality and diversification of domestic dramas.
"Research Report on Innovation, Development and Aesthetic Diversification of Chinese Drama Series" (hereinafter referred to as the "Report") was released by Professor Si Ruo from the Film and Television Communication Research Center of Tsinghua University. The "Report" shows that online audio-visual platforms have become an audio-visual position for audiences to obtain high-quality content and explore diverse cultures. Young audiences prefer youth, suspense, and science fiction themes. The content diversification and type innovation of the video platform not only meet the increasingly diverse cultural needs of young audiences, but also lead a new trend in the drama market, injecting new vitality into industry progress and audience experience upgrades.
In terms of new themes, Youku upgraded its suspense theater to White Night Theater this year, and produced suspense dramas such as " new " and " dim fire " to ignite the audience's enthusiasm with real emotions, three-dimensional characters, video art, and exciting plots; Under the Stranger " "Young Song Xing" and other comic-adapted dramas use fantasy, real-life, and serialized methods to make comics a high-profile emerging force; science fiction dramas represented by "Sea of Dreams" Seeking progress while maintaining stability, it has been officially upgraded to a new track for domestic dramas. In terms of new aesthetics, sociality, reality, empathy, kindness and beauty, poetic expression and cinematic sense, etc., have become the new aesthetic consensus of the platform and the audience. In terms of new expressions, the popular Youku dramas " Mo Yuyunjian ", " Cherishing Flowers ", "Huajian Ling" and other "her themes" outline multi-generational female groups and focus on female power; "News Queen" " The Successor of Family Glory " and other "Xingang dramas" are reshaped. Xie Ying, vice president of Youku, said that innovation is the "lifeline" of long videos, and online audio-visual platforms must proactively seek innovation and change, respect and lead users' aesthetics, and create content productivity. At the
seminar, participating experts discussed topics such as "Innovation in Domestic Drama Types". Yin Hong, a professor at Tsinghua University, believes that current drama series are showing three major trends: people-oriented, social topics, and movie quality. Rao Shuguang, president of the China Film Critics Society, said frankly that the innovative expression of dramas has surpassed that of movies and has entered an era where dramas feed back movies. Experts attending the meeting agreed that drama series are increasingly having their own diversity. The platform actively promotes innovation and encourages the expansion of boundaries in subject matter and art, which not only inspires creators but also produces high-quality works that are more social and realistic. , and also bring a rich and diverse audio-visual experience to the audience.
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