At 13:00 in the afternoon, director Yang Lei rushed from the airport to the Shanghai Exhibition Center on time, and showed up at the Hua Zeketon Group's new drama launch conference with the major historical TV series "The Year of Peace". As a judge of the Chinese TV Drama Unit of the 29th Shanghai TV Festival, he had to rush to the conference committee to report. "I have spent more than a month intensively watching the Magnolia Award shortlisted works." He said that for film and television people, the TV Festival can bring everyone together and exchange knowledge. "The seeds of a year will be sown at the TV Festival." There is gain.”
In addition to the debut of new dramas and works, there is another coincidence - " Three-Body ", also directed by Yang Lei, has new news. In the afternoon of that day, an "immersive real-life experience hall" based on the TV series "Three-Body" was opened in Shanghai. Madame Tussauds opens in People's Square. The three-body themed science fiction museum and the first flagship store of VR large space will be launched in Shanghai one after another.
Shanghai TV Festival opens
html On the morning of June 24, the 29th Shanghai TV Festival officially opened. In the name of television, outstanding film and television talents at home and abroad once again went to the annual "Shanghai Appointment". Strolling through this city of the people, the film and television industry represented by "film and television + cultural tourism" is "breaking the circle" and is giving birth to richer and more diverse offline cultural experiences that benefit ordinary citizens. The wonderful "radiation" on the screen is released offline. The long tail effect of high-quality drama series.A TV series has set a city on fire
When talking about the Shanghai-produced TV series "Flowers of Flowers" directed by director Wong Kar-Wai at the beginning of this year, many people will immediately think of Yellow River Road. This "phenomenal" work of Chinese film and television has not only landed in Hong Kong, Macao and Taiwan, triggering an upsurge in drama watching and hot discussions on the Internet in the three places across the Taiwan Strait, but is also expected to be launched on mainstream international platforms within the year. At the same time, the "Flower Fever" also extends from online to offline, from the screen to reality, truly realizing "one drama can set a city on fire". In Shanghai, the originally quiet Huanghe Road has become an "internet celebrity check-in place". The originally ordinary Shanghai snack "Pork Ribs Rice Cake" has become popular again, "Bao Zong Pao Rice" and "Flower Set Meal" have emerged one after another, and the "Shanghaiese Fever" and "Culture and Tourism Fever" continue to date.
The TV series "Flowers" has set a city on fire
"Film and television + cultural tourism" is becoming a phenomenon that attracts attention. Shanghai's rich tourism elements such as "food, accommodation, transportation, travel, shopping, and entertainment" are all presented in scenes in the TV series "Cheng Huan Ji ". The drama team combined multiple on-site filming locations to launch the "Cheng Huan Ji City Bus", which "strings together" Shanghai's urban cultural tourism landmarks and characteristic public spaces. The "chemical reaction" generated by the interaction between film and television and reality drives drama fans to leave their homes and go straight to Shanghai. The "check-in" of film and television has directly become a new consumption growth point in Shanghai. "With the offline real-life experience and the generation of cultural tourism consumption, the vitality of film and television works will be more vigorous, and the long-tail effect of offline feeding back to online will be more significant." Industry insiders said.
"The "Twelve Hours of Chang'an" theme district has attracted a total of 4.5 million tourists since its opening in 2022." Zou Linfeng, chairman of Shaanxi Cultural Tourism Co., Ltd., said, "A good cultural tourism project can not only ignite a city , and let everyone get to know a city." At the Shanghai TV Festival's "Magnolia Dialogue" Opening Forum - Image Leadership, Culture and Tourism Integration, domestic and foreign film and television drama actors and creators sat together with cultural and tourism industry practitioners. , hotly discussing how a drama can "bring fire" to a city. In Zou Linfeng’s view, the integration of culture, tourism, film and television is a reconstruction of the entire city’s image. "Every city has its own humanity, style, culture, and special food. Through the unique angles and lens language of TV series, movie directors, and actors, it can be amplified and enriched in a short time, and it can quickly attract people across the country and even the world. "The Three-Body Problem" is also a representative work of "film and television + cultural tourism" in the TV market. As one of the most well-known global cultural IPs in contemporary China, Shanghai has successively produced a radio drama and audio novel of "Three-Body Universe", two animation series, and the TV series "Three-Body Problem" that caused an international sensation; the offline "Three-Body Universe" IP The production is also speeding up.The immersive science fiction experience "Three Body Beyond Gravity", a live-action entertainment on the West Bund of Xuhui, Shanghai, was opened to the public in April last year, and its box office has always been at the top of the best-selling list of online platforms. These offline projects have fed back and promoted the continued popularity of the "Three-Body" IP and promoted film and television development. At present, the extra TV series of the Three-Body series are in intensive preparation. The first "Three-Body: The Great History" will continue to be created by director Yang Lei, Yu Hewei, Zhang Luyi and other original cast members, and is planned to be launched in the second quarter of 2025.
Excellent works of film and television at home and abroad complement each other.
Screenwriter Wang Liping was curious about the first impressions of Shanghai cuisine by the two screenwriters and starring actors of the BBC gold medal drama "Secret No. 9" who came to China for the first time. "Xiaolongbao is absolutely delicious. It makes me drool just thinking about it. The soup inside is very delicious, but we have to be careful when eating it." This is the answer from British actor, screenwriter, and director Steve Pemberton.
The Shanghai TV Festival is an occasion for Chinese and foreign film and television people to gather and communicate, and for domestic and foreign film and television masterpieces to complement each other. It also witnesses the implementation of domestic and overseas cooperation results in Shanghai. "Secret No. 9", which has lasted for 9 seasons, launched the world's first offline resident performance version at the Shanghai Grand Theater Small Theater at the end of last year. It is difficult to get tickets for the 175 performances that have been ticketed so far. "The world premiere of the stage play is in Shanghai, and we are very excited to go to the Shanghai Grand Theater to communicate with the audience." Steve Pemberton said that the story was written for 9 seasons, and each episode must start with a blank piece of paper. , without any continuity of scenes and characters, "At the same time, each episode is shot in a different place, from Manchester to London. The location is very important to the character, because this is where the character lives."
Chinese and foreign film and television people in Shanghai TV Festival Negotiation and Exchange
"A book, a drama, and a city are actually two-way rushes to each other." Fu Binxing, president of Huace Film and Television Group, said that last year's TV series "Go Where the Wind Is" drove "the popularity of the ancient town of Dali in Yunnan" "Out of the Circle", "The screenwriters visited many cities during the creation, and went to Fengyang Village in Dali, Yunnan, which inspired them." During the filming of the TV series, the number of tourists in the village was less than 20 people per day. The number of tourists has reached tens of thousands. “In addition to using our influence and traffic to make a place popular, we also need to work with the local government and cultural tourism departments to truly retain the traffic so that drama fans can experience this place in the long-term and long tail. Place."
This time, Huace has released many new dramas and aigc application research results, such as "The Year of Peace", "National Beauty", "Our River and Mountain", and "Shou Zang". Consider the "going to sea" effect. "At the Cannes TV Festival, we also brought the national flower - peony artificial flower, which was highlighted in "National Beauty", to the scene, which was loved by audiences around the world." She said that in addition to spreading the show to the world, we also want to spread the show to the world. China's beautiful lifestyle and cultural elements are brought to foreign audiences interested in Chinese dramas through popular dramas.
This year, the number of countries and regions participating in the Magnolia Awards has increased from 49 countries and regions last year to 57, achieving full coverage on all five continents. The Magnolia Awards Awards Committee has a strong international lineup, with 6 representatives from the United Kingdom, France, India, the Netherlands, and Japan. Two foreign judges will work with Chinese judges to select high-quality works for the industry and audiences, giving full play to the industry-leading role of the Magnolia Awards. Chinese director Yan Jiangang, chairman of the Magnolia Awards TV Drama Category Jury, said that the ten Chinese TV dramas and ten overseas TV dramas shortlisted this year gave him and the jury a big surprise, whether they were contemporary, groundbreaking or innovative. and moved, "TV dramas have shortened the distance between us and the world and expanded our understanding of cultural integration. Those colorful, thick, and mysterious stories all demonstrate the unique charm of TV dramas."
TV Market
Same Day In the afternoon, the launch ceremony of the "Looking at the World and Learning History" exhibition of outstanding overseas historical and character dramas was held in Shanghai.The event featured nearly 20 excellent overseas TV series and documentaries such as "Shakespeare: The Rise of Genius", "Roger Federer: The Road to Champions", "Pompeii: The Story of the People", "Moment of Victory: The Rise of the Lakers Dynasty", etc., which will be held in June this year. Starting from September, it will be broadcast on TV stations in Shanghai, Hunan, Guangdong, Sichuan and other provinces (municipalities), as well as online platforms such as Youku, Tencent, Bilibili, and Sohu.
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