This should be the first box office tragedy in 2024.
In March this year, Huang Shengyi and his wife made a joke.
A merchant said that he spent 100,000 yuan to pay the pit fee to bring goods, and the other party promised to invite Huang Shengyi and Yang Zi to come. He was afraid that the order would exceed the supply, so he specially prepared 1.7 million yuan worth of inventory for this purpose.
Unexpectedly, Huang Shengyi and Yang Zi did come, but after a quick meal, they only sold one order of their products, with a transaction volume of about 100 yuan.
The merchant chose to call the police, and the matter immediately became a hot search topic.
Later, six people involved in the case were arrested and the whole city was in trouble. Huang Shengyi explained on his personal social media that it had nothing to do with him. Yang Zi also made a video to respond, and finally settled the matter.
A big star and a big boss, but he is always involved in this kind of news.
Although the matter of "selling an order" has nothing to do with them, Huang Shengyi can't tell the story of the tragedy that just happened in the theater chain.
I thought they were all low-cost independent movies, but when I looked down the list, I saw a familiar name -
Huang Shengyi's "Next Stop Love"
As a movie starring a big star, "Next Stop" "One Stop for Love" not only did not find this person on the box office list, it even ranked at the bottom among the 6 movies released that day.
Look at the box office again -
is amazing, 121 yuan!
Yes, it’s not 1.21 million, but 121 yuan. Only 4 lucky people in the country have watched this film!
According to the 36% share ratio, the filmmaker can get 41 yuan.
For this little money, I don’t even dare to add more vegetables to the spicy hot pot.
Even a borderline pseudo-horror movie like "Jealousy" can get 39,000 box office. Why did a movie starring Huang Shengyi end up in such a bad situation?
I opened the information about this movie out of curiosity, but I didn’t expect that there is a lot in it. The
movie lineup includes not only Huang Shengyi, but also Zhu Yuchen, Yin Xiaotian, Cao Xiwen and other stars. Although they are not very luxurious, at least they are all celebrities with a certain degree of popularity.
The plot is very simple. It tells the story of two sisters and two brothers in the city. The two sisters and two brothers find love in friendship, stumble and finally achieve success.
What can I say? Just reading the synopsis makes me smell like a bad movie. Don’t blame the theater manager for not scheduling the movie.
But the excitement is behind the scenes.
This movie has been under pressure for 5 years. Except for Huang Shengyi, the actors have changed a lot, and even the director has changed.
The movie held a launch press conference as early as October 20, 2019. The lineup at that time was completely different from now.
Huang Shengyi is still the female protagonist, but the male protagonist is not Zhu Yuchen, but the idol Li William who was still popular at the time, and Lu Liping plays Huang Shengyi's mother.
Both of them were present at the press conference. The media also promoted the topic of "Huang Shengyi and William Li collaborating again after 6 years apart". The male and female protagonists are already confirmed. The director of
has a good background. He is the famous Hong Kong editor Jiang Guoquan. He entered the industry in the 1970s. He won the Golden Horse Award for Best Editing in 1985 and the Academy Award for Best Editing in 1988. He is considered a veteran figure.
Before the film was launched, Jiang Guoquan even said that would return to the Academy Awards with this film!
In addition to Huang Shengyi and William Li, the film also released news at the press conference, inviting Zhou Dongyu, Zhang Yishan, Huo Siyan, Nie Yuan and Xiao Jingteng to join the cast.
Of course, these are all "intended invitations".
Xuanfa also spared no effort, saying that this " Next Stop Happiness " will challenge the 1.9 billion box office of "The Predecessor Series" and seems to dominate the theater chain.
But after the opening ceremony, the film completely disappeared. There was no news at all, let alone Zhang Yishan and Zhou Dongyu joining the cast.
When almost everyone had forgotten about this movie, it was not until 2022 that a trailer for "Happiness Next Stop" suddenly broke out, saying that it would be announced to be released on May 21.
Netizens discovered that William Li and Lu Liping from the previous press conference were gone, and the starring team was completely changed except for Huang Shengyi.
The male protagonist became Zhu Yuchen, and the second male lead was Yin Xiaotian. As for Zhou Dongyu and Huo Siyan, it was even more fantasy. Even director Jiang Guoquan was replaced by an unknown director.
The poster is not as good as the standard of a county photo studio, and the trailer is even worse. Although it is a movie after 2020, it is full of retro textures that were only available in 2000. There is no logic at all, and the actors are even more perfunctory. To put it simply It's just a crappy movie.
I want to ask what happened during this period and why such a movie can appear.
The answer lies in the riddle -
It doesn't care about the box office at all. The launch conference of
was filled with loud gongs, drums and firecrackers. All the stars that could be found were present, and the actors were all second- and third-tier actors who were famous but not expensive. The director
is even more outrageous.
Although Jiang Guoquan is holding a golden statue of a golden horse, that was all 40 years ago.
Although Jiang Guoquan is a good editor, he is not a good director. His directorial works are all low-cost and bad works that only attract traffic. They are not even considered to be on the Internet. His existence is purely to give the media something to talk about. .
After a set of combos, the film crew will invite more famous actors for a preview. The market target is 2 billion box office, and the literary target must start with the Academy Awards, coupled with overwhelming media marketing.
After all, there are only two words -
cheats money.
Search the news of the year, from the press conference to the release of the trailer in 2022, there have been endless inquiries about investment in this film in recent years.
Various "analysts" and "investment consultants" have sprung up, under the banner of popularizing science, but in fact they are making nonsense of the movie, with the purpose of deceiving you into investing.
Once the money is in place, the success or failure of the movie has nothing to do with them. The quality can be as bad as it is, as long as it can capture one and a half hours of footage.
There should be posters and trailers of course, but the cost should be kept to the lowest, and it will be done by whoever bids the lowest.
Usually before a movie is released, the publicity can range from tens of millions to hundreds of thousands. The purpose is to inform consumers as much as possible that the new movie is released.
However, this kind of movie has been silent before and after its release. There is not a single piece of information found on the entire Internet. Before its official release, it was scheduled to be released on May 20, 2021, May 21, and August 30, 2022. The film was scheduled to be released for a period of time, then was withdrawn without any warning, and was suddenly released today without any foreshadowing. It is estimated that many fans of the leading actors did not know that this movie was released.
Even Huang Shengyi himself was too lazy to publish the film's promotion on his personal social media.
After all, the money has already fallen into the pocket, so why do you still care about the announcement? All the film studios have to do is complete the release process of the movie.
Of course, the movie has nothing to do with Huang Shengyi, she is just an actor who gets paid.
It's just a pity for those investors. After several years of waiting and real money, it was all in vain.
——Full text complete.
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