CCTV Shanghai News on June 24 (Reporter Lin Fuyu, Main Station Reporter Yang Jing) According to the China Central Radio and Television Station Global Information Broadcasting "Reporter's Vision" report, as the birthplace of Chinese movies, the forefront of China's reform and open

News from CCTV Shanghai on June 24 (Reporter Lin Fuyu, Main Station Reporter Yang Jing) According to the China Central Radio and Television Station Global Information Broadcasting "Reporter's Vision" report, as the birthplace of Chinese movies, the forefront of China's reform and opening up and deep links to the world As an international metropolis, Shanghai founded China's first competitive non-specialized international film festival in 1993.

The 26th Shanghai International Film Festival, directed by the State Film Administration and sponsored by China Central Radio and Television and the Shanghai Municipal People's Government, came to an end on June 23.

After more than thirty years of inheritance, innovation and development, this year's Shanghai International Film Festival uses film as a medium to once again show and spread the charm and vitality of Shanghai to the world.

Today, let us chat with the reporter from the main station and hear what she thinks of the Shanghai International Film Festival? After so many years of development, what is the biggest change in the Shanghai International Film Festival? What has the movie brought to the city of Shanghai?

Shanghai Cinema (photo by CCTV reporter Lin Fuyu)

The following is narrated by a reporter from the main station:

The biggest feeling from participating in the Shanghai International Film Festival over the years is that it is becoming more and more open and diverse. It is in harmony with Shanghai, an international city that embraces all rivers. Cities are more integrated. This is not only an annual event for Chinese and foreign filmmakers, but also a festival for movie fans.

In mid-May, after the Shanghai International Film Festival released the Golden Goblet Award jury list and main poster, the "festival" atmosphere became more and more intense. This year, the Shanghai International Film Festival, Shanghai Citizen Culture Festival, Majestic Theater, etc. jointly organized a series of lectures to provide citizens with opportunities to learn more about film history and expand film knowledge.

builds a bridge for mutual learning among civilizations around the world.

movies are the best bridge for mutual learning among civilizations around the world. We can see that this year’s film festival has collected more than 3,700 entries and exhibitions from 105 countries and regions covering five continents. After selection, 50 works from 29 countries and regions entered the five major categories of the Golden Goblet Awards, including 38 world premieres, 6 international premieres, and 6 Asian premieres. The premiere rate reached a new high. More than 5,000 guests at home and abroad from more than 60 countries and regions gathered at this film festival. They had extensive exchanges at forums with different themes at the film festival and at the film market trade fair to promote the high quality of the entire film industry. develop.

The scene of the “Belt and Road” Film Culture Roundtable Forum (photo by CCTV reporter Lin Fuyu)

In 2018, the Shanghai International Film Festival initiated the establishment of the “Belt and Road” Film Festival Alliance and the establishment of the “Belt and Road” Film Week. Up to now, the alliance has grown from the first batch of 31 film institutions in 29 countries to 55 institutions in 48 countries. Over the past six years, the Film Week has screened a total of 115 films from countries along the route recommended by members of the “Belt and Road” Film Festival Alliance. This year's film week screenings received more than 100 films, 18 of which will be screened in 65 times at the festival. Among the 18 films on display, four films from Mexico, Brazil, Colombia, and Chile use their own unique film aesthetics and narrative styles to bring stories from Latin America to Chinese audiences.

This year marks the 60th anniversary of the establishment of diplomatic relations between China and France and the China-France Year of Culture and Tourism. During this film festival, the "French Film Week" jointly planned by China Central Radio and Television and the Shanghai International Film and Television Festival was also launched at the "Chinese Film and Television Night". There are 38 latest French films and more than 30 French classic films or films co-produced by France, meeting Chinese movie fans in various screening units, including 15 films freshly released from the Cannes Film Festival, allowing movie fans to "zero time difference" "Watching films screened at other international film festivals.

The diversity of the Shanghai International Film Festival has always been reflected in the fact that the films screened not only come from multiple countries, but also cover different types of films. When it comes to film types, I would like to focus on this year's opening film " Eternal Waves ", which is a dance drama film. We all know that "The Eternal Wave" is a 1958 movie of the same name starring Sun Daolin, which has influenced several generations. It conveys a kind of spirit and positive energy, and is our tribute and memory to the revolutionary martyrs.In 2018, the Shanghai Song and Dance Troupe created and staged the dance drama "The Eternal Wave". With its groundbreaking choreographic creativity and excellent expressiveness, the performance is still popular among the audience. Nowadays, some film narrative techniques have been used to turn it into a dance drama film, which allows us to see the possibility of innovative development of films. It is also one of the very successful examples of IP development.

Strengthening IP awareness promotes the high-quality development of the film industry

At this year’s film festival, many people in the industry mentioned the role of strengthening IP. "The Eternal Wave" is a breakthrough in red cultural IP. IP has the ability to cross borders, integrate and cooperate, and can break down barriers in the film industry or the entire cultural and creative industry. Nowadays, audiences have many choices and film content is rich. At the same time, one generation after another, creators are broadening their horizons. Under such a situation, the systematic development of IP, from concept to operation to value evaluation, and gradually improving a good plan can lead to the healthy development of the film industry.

The press conference of the animated film "Summer of Little Monsters: Once Upon a Time in Langlang Mountain" (photo by CCTV reporter Lin Fuyu)

At the beginning of last year, the animated short film "Chinese Tales" became a phenomenon-level hit. Before the opening of this year's film festival, the first animated film "Little Monsters: Once Upon a Time in Langlang Mountain", the first animated film of "Qi Tan Universe", was officially announced and will be released on the big screen in the summer of 2025. The film has attracted much attention since it was announced during the Shanghai International Film Festival last year. Another highly discussed movie is the " three-body " movie. The trilogy of novels "The Three-Body Problem" written by the famous science fiction writer Liu Cixin depicts the "Three-Body Civilization" beyond the earth's civilization in a magnificent way, and is hailed as a milestone in Chinese science fiction literature. In recent years, multilingual versions of the "Three-Body" trilogy have been published and distributed around the world.

The "Three-Body" novel itself has a large number of fans, and the development of peripheral products is also very popular. Currently, "The Three-Body Problem" is polishing the script, which will be directed by the famous director Zhang Yimou. At the same time, other creative actors besides directors and screenwriters are being screened around the world. The dissemination effect amplifier of film and television works IP has opened up a broad potential market for commercial derivative development. With the market's high attention, the global development of IP has not only become a new trend in the cultural industry, but also a source of unlimited creativity and business potential.

Embrace new quality productivity and gain insight into the future of the industry

The most mentioned keyword at this year’s film festival is AI. At the beginning of this year, Vincent video tool Sora made a shocking debut. Some filmmakers used Sora to create short films with different themes. The quality was amazing. The film industry was once again shocked by the potential of AIGC (artificial intelligence generated content). Nowadays, "AI animation" and "AI short drama" have appeared on the market, which is expected to liberate the productivity of the film and television industry while also providing more creative seeds for creators.

At this year's Science Fiction Film Week Jinjue Forum, many filmmakers launched a brilliant discussion around the theme of "AI+ Movies: New Visions of Science Fiction and New Productivity". Director Huang Jianxin believes that film may be one of the first areas to benefit from AI technology. Filmmakers must embrace the future of mankind and the future of the film industry with an embracing and open attitude.

Many experts also believe that artificial intelligence technology can reshape the film industry, especially providing new creative perspectives for movies.

Nowadays, tutorials such as "Generate AI animation movie in 5 minutes" and "Learn AI animation in one go" can be found everywhere on the Internet. In this regard, French animation director Benjamin René, chairman of the Golden Goblet Award animation unit jury, believes that AI should be regarded as a tool, rather than robots completely replacing human work. And he doesn't want to see a movie made entirely by AI, because he feels there is no soul and no real emotions in it.

It is worth mentioning that the "Future Cinema" launched during this year's film festival has introduced 26 immersive experience masterpieces from home and abroad, including 5 world premieres, 5 Asian premieres, and 6 China premieres. These videos are masterpieces of images captured using AR, VR, and XR technologies.Different from the traditional movie-watching experience, the film will use cutting-edge equipment such as racing simulators, VR glasses, and AR glasses to bring an immersive movie-watching experience to the audience.

The "barometer" and "wind vane" of the film market

The film market section of the annual film festival covers the entire chain of the film and television industry. In addition to bringing cutting-edge film and television works and technical exchanges, it also carries out a series of market activities with rich perspectives, professional core, and cutting-edge viewpoints. Many well-known domestic and foreign film and television productions, Production companies, film and television shooting bases, as well as film and television professional schools, technology, post-production companies, IP companies, and even investment and financing institutions gather here to open up "full links" to empower the industry.

Film fans viewing schedule (photo by CCTV reporter Lin Fuyu)

Every summer is the golden period of the film market. During this period, major production companies and distribution companies will launch many heavyweight films to attract the attention of the broad audience. . In 2023, my country's total summer box office will exceed 20.6 billion, and the total number of moviegoers will exceed 500 million, setting a new record in Chinese film history and greatly boosting industry confidence.

The special event "Summer Cinema Film Fair" held during this year's film festival provides a high-end, professional platform for film producers, distributors, theater representatives, directors, screenwriters and media representatives from all over the world. Platform. By promoting the latest summer films, we showcase the latest trends and development trends in the film industry, promote international cultural exchanges and cooperation, and contribute to the prosperity and development of the global film market.

The city of movies has endless charm

Data show that among the audience of this film festival, about 70% are local movie fans in Shanghai, and nearly 30% of the fans are from Jiangsu, Zhejiang, Beijing, Guangdong and other places. I think what attracts them to Shanghai is not only their love for movies, but also the charm of the city.

Shanghai is the filming location for many film and television works. The movie " Jiangyuan Lane ", which premiered at the Cannes Film Festival not long ago, started filming in Shanghai at the beginning of this year. Before the filming of the movie started, "Jiangyuan Lane" and the surrounding Shengli Cinema became a popular cultural and tourism destination in Shanghai. Many citizens immersed themselves in the film culture space here, and some old residents living nearby proudly told passers-by about the history of Hongkou’s “Golden Film Triangle.”

In addition to being a cultural and tourism check-in destination with film and television features, it also provides movie fans with a lot of enjoyment, from centralized film arrangement in special theaters, to complete supporting services and details, to film guides and film-themed city walks.

Movie fans stamped their cards (Photo by CCTV reporter Lin Fuyu)

Films from this year’s film festival were screened in 47 theaters in Shanghai and 6 theaters in 5 cities in the Yangtze River Delta region. All screening theaters were equipped with new subtitle machines. In order to facilitate the "camping" of movie fans who are particularly fond of a certain theme or a certain master, this year's film festival will screen a complete unit in some theaters for the first time. The Citizen Movie Watching Manual, affectionately called the "Movie Watching Guide" by movie fans, is back and will be available to fans in 47 theaters.

After watching movies, how to spend the time between shows, how to prepare lunch and dinner during the transition, how to store luggage... In previous years, there were always self-made Shanghai cinema guides circulated on social media. This year, the Shanghai International Film Festival Organizing Committee launched the "Official Guide." The addition of the Internet platform has given the Shanghai International Film Festival n “ways to open”. "Walking with Photos" city walking route, "Cinema Photo Run", and check-in activities on various social platforms.

In order to facilitate "roller suitcase movie fans" from all over the world, that is, audiences who bring luggage to the film festival for a short period of time, this year's Shanghai International Film Festival launched the luggage storage service for the first time in more than 30 screening theaters such as Grand Guangming and Majestic. In order to make it easier for "hardcore" movie fans to attend the movie, some theaters also launched film festival snacks for the first time. Further address the new needs of movie fans.

Also, one of the highlights of this year's film festival is the first-ever launch of the "Film Festival Line", which gives the bus a new look and route, cleverly connecting Shanghai Cinemas, Cathay Cinema, Hengshan Cinema, Grand Guangming Cinema, Many well-known theaters such as Lyceum Theater and Majestic Theater have brought unprecedented movie-watching experience to movie fans.