On June 24, Sanyuan held a "Fresh" nutrition conference titled "Fresh China Power, Nutritious National Health" in Beijing. At the meeting, the "2024 China Fresh Milk White Paper" was released, proposing new standards for fresh nutrition, and at the same time officially announced The Chinese National Weightlifting Team is the new endorsement of the Sanyuan brand.
At this press conference, Sanyuan, the National Maternal and Infant Dairy Health Engineering Technology Research Center and Kantar Worldpanel jointly released the "2024 China Fresh Milk White Paper", proposing new standards for "fresh" nutrition. The
white paper shows that 83.9% of the respondents pay more attention to high calcium claims and protein content claims when choosing white milk categories. From 2021 to 2023, the sales of low-temperature fresh milk to households in first- to fifth-tier cities across the country will increase from 10.267 billion yuan to 10.609 billion yuan; the proportion of low-temperature fresh milk in the overall liquid milk will increase from 5% in 2018 to 2023 of 6.6%, and will further increase to 7% by March 2024. The national low-temperature fresh milk penetration rate increased from 28% in March 2018 to 39% in March 2024.
From the perspective of process innovation, the 72°C pasteurization process can increase the content of active nutrients such as lactoferrin and immunoglobulin in milk, which is favored by consumers. Sanyuan's 72°C fresh milk, which is owned by Sanyuan, fully leverages the advantages of Sanyuan's scientific research and industrial chain, and uses the internationally advanced ultra-low temperature pasteurization process at 72°C to remove active nutrients such as immunoglobulins and lactoferrin in the milk. have been preserved to a greater extent. Sanyuan has applied this technology to other products of the same category.
Tang Hong, general manager of Beijing Sanyuan Food Co., Ltd., said that empowering national health with fresh nutrition requires all dairy companies in China to work together. Sanyuan will adhere to an open and inclusive attitude and welcomes all dairy companies to join the "fresh nutrition" "Live Nutrition" in action. As a 70-year-old Chinese time-honored brand, Sanyuan will spare no effort to use technological innovation to lead the upgrading of China's dairy industry and create greater health value for the people.
Text/Beijing Youth Daily reporter Zhang Xin
editor/Fan Hongwei
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