Zhou Qi: I was fed a big pie; the brand responded: It plans to hold reward delivery activities after the players return to the team. "Verbal promises", "liars", "being fed a big pie", "I was fooled again"... Recently, the well-known basketball player Zhou Qi angrily criticized hi

Zhou Qi: I was fed a big pie; the brand responded: It plans to hold reward delivery activities after the players return to the team.

"Verbal promise", "Liar", "I was fed a big pie", "I was fooled again"... Recently, the well-known basketball player Zhou Qi angrily criticized his sponsors and triggered heated discussions.

According to Jiemian News, on the evening of June 21, a fan asked Zhou Qi in the group, "When will Haobin's car arrive?" Zhou Qi responded: "It's a hammer."

It is reported that in October 2023, GAC Aian and CBA Guangdong Hongyuan Club jointly announced that the two parties have reached a strategic cooperation, and hyper Haopin will become the main sponsor of Guangdong Hongyuan in the 2023-2024 season. After

became a sponsor, the official stated in public on many occasions that Haobin is the best teammate of the Guangdong Hongyuan team, and promised to reward Haobin Automobile, the ace player of the Hongyuan team who performed well in the playoffs.

In April 2024, Zhou Qi released a video interviewing his teammates (the video has been deleted now), asking his teammates what color car they wanted. At that time, the teammates said: "As long as I have it." After the

incident sparked heated discussion, some Netizens said, "I just learned that there is a car called Haobin."

A reporter from Beijing Business Daily learned that on the afternoon of June 23, in response to the news that Zhou Qi said that the Haobin brand had rewarded cars for "broken appointments", the Haobin brand responded that it After the 2023-2024 season, the two parties have been in close communication and plan to hold reward delivery activities after the players return to the team.

Public information shows that Haopin is a luxury electric vehicle brand owned by GAC Aion and will be officially launched in September 2022.

Since its inception, hyper Haobo, an independent brand under GAC Aian, has shouldered the important task of boosting the brand image. In order to create a high-end brand image, when Haobin came out, the manufacturer launched a supercar model Haobin SSR with a price of over one million to show its car-making level.

It is worth mentioning that the official spokesperson has repeatedly declared in public that it will challenge the dominance of Tesla Model 3 in the electric vehicle market.

Currently, the brand has three models on sale, namely HaoBo GT, HaoBo HT, and HaoBo SSR. The first two cars are priced between 200,000 and 300,000. The HaoBo SSR is positioned as a pure electric supercar. Priced at over 1.2 million.

According to Blue Whale News, as a car brand that competes with Tesla, although Haopin has a high positioning, its sales have always been sluggish.

Third-party platform data shows that in May 2024, the total sales volume of the three models on sale under the Haobin brand was only 1,443 units, of which 522 units were sold for Haobin GT, 915 units were sold for Haobin HT, and the sales volume of Haobin SSR was almost negligible. .

Regarding the resistance encountered by Haopin, Gu Huinan, general manager of GAC Aian Aian, once said, "It takes time to accumulate high-end products. In the current pure electric market of more than 200,000 yuan, only Tesla is selling well. To build a high-end brand, you need to be patient. How can you have a brand without patience and precipitation?”

According to the 21st Century Business Herald, Gu Huinan also said, “In the first half of this year, neither Haobo nor Aian launched new cars. PHEV is not covered yet, so it is normal to encounter temporary difficulties. "According to his disclosure, GAC Aian will complete plug-in hybrid, extended-range and other models and plans to launch them next year.

In addition, as China's automobile exports surpassed Japan to become the world's largest exporter, automobile exports have become an important source of growth for my country's automobile industry. It is reported that in the second half of this year, the Haobo brand will accelerate its globalization and expand to Thailand, the Philippines and other places.

According to Blue Whale News, in the new energy market of 200,000 to 300,000 yuan, brands such as Weixiaoli, Jikrypton, and Wenjie have already established a firm foothold. It is not easy for Haobo to stand out.

Source: Comprehensive Beijing Business Daily (reporters Liu Yang and Liu Xiaomeng), Blue Whale News, Jiemian News, 21st Century Economic Report