From the left are the posters of "Why China", "China in Intangible Cultural Heritage" and "Flowers". The Shanghai TV Festival kicks off today. On the poster of the 29th Shanghai TV Festival, the Oriental Pearl TV Tower blends into large and small screens, with bright light and sh

From the left are the posters of "Why is China's ", "China in Intangible Cultural Heritage" and " Blossoms ". The Shanghai home venue of the

TV Festival opens today.

On the poster of the 29th Shanghai TV Festival, the Oriental Pearl TV Tower blends into large and small screens, with bright light and shadow. As shown, the Oriental Pearl Tower is one of the most well-known cultural landmarks in Shanghai. Its development over the past 30 years also carries the mission of technological innovation and cultural and tourism integration. These representations are exactly the theme of this TV Festival - it is a festival at the doorstep of citizens, and it is also an industry gathering that showcases the diversity of audiovisuals in the world and the diversified development of television media.

The "Magnolia" that blooms in People's City is also a TV festival held on the occasion of the 75th anniversary of the founding of New China. Shanghai is building the best practice site for Xi Jinping’s cultural thoughts and strives to be at the forefront of building a modernization that harmonizes material civilization and spiritual civilization. The Shanghai TV Festival, which is kicking off at this moment, will warm people's hearts with audio-visual integration, lead the industry with professionalism, and strive to be outstanding, go overseas, go out of the circle, and create new ones, so that Chinese stories and the world's excitement can complement each other in Shanghai.

Excellent works at home and abroad

The selection of the Magnolia Award has always attracted much attention. This year, the quality of film submissions continues to improve. Based on the original circle of friends, the TV Festival has expanded cooperation with television organizations in India, Australia, Turkey and other countries. The number of film collection countries has increased to 57 countries and regions, achieving full coverage on all five continents; nearly a thousand domestic and overseas audiovisual works have reached the highest number in the past five film collection cycles.

Echoing the excellent work, there are many famous people in the lineup of the awards committee. Director Yan Jiangang leads the TV drama category jury. He will work with actor Hai Qing, art director Han Zhong, writer and literary critic Li Yuesen, director Yang Lei and actor You Yongzhi to select masterpieces that embody the creative style and spirit of the times in Chinese TV dramas.

Six foreign judges from the United Kingdom, France, India, the Netherlands, and Japan also joined the Shanghai TV Festival. They are Elwen Davis, a senior producer of BBC Studios who has created the hit British drama "Secret Number 9" , French actor Andi, Indian director and producer Wei Keran, Dutch director Van Zandvoort, French animation leader and producer Frederic Pieche, and outstanding Japanese animation screenwriter and director Okada. Marri. They will cooperate with Chinese judges in the overseas drama unit, documentary category, and animation category to select the best among the best.

The audio-visual masterpieces shortlisted for the final evaluation of the Magnolia Award are not only recognition of outstanding works and practitioners, but also a review of the current development status of the industry and a guide for future development. Chinese Drama Unit Selection, "The Imperfect Victim", " The Time Cantabile ", "Flowers", " The Glory of Fathers ", "Welcome to Maile Village", " The Long Season " "South to North" The creation of ten works including "Go", "Ask the Boundless", "Ask the Heart" and "Storm Chaser" were shortlisted for the Best Chinese TV Series Award, which is an epitome of the high-quality development of domestic dramas. Overseas drama unit, France's "Asperger's Girls" and "Sambre", South Africa's "Drift", the United States' "Succession Season 4", Italy's "The Story of Morande", " is called the professor" "Man ", the British "All Creatures Season 4", " Wonderful Girl ", Iran's "In the Arms of a Tree" and Austria's "The Final Offense" are also thoughtful, innovative and effective in audio-visual expression. A breakthrough masterpiece. In terms of

documentaries, well-known overseas TV organizations such as BBC, Sony, HBO, Warner Discovery Channel, Disney National Geographic, etc. have all selected high-quality programs to participate in the selection. "Van Gogh: The Journey of the Master", "China's Qinling Mountains: The Memory of a Golden Monkey", "Why China", "Shakespeare: The Birth of Genius", etc., convey the true power of humanity from different angles. In terms of

cartoons, Chinese productions such as "The Story of Dunhuang" present oriental aesthetics, and works from France, Belgium, Ireland, the United Kingdom, Italy, Japan, the United States and other places around the world view the world's scenery from a childlike perspective.The shortlist for the variety show category includes cultural programs that insist on cultural depth and mass communication effects, such as "China in Intangible Cultural Heritage", as well as " China Wisdom China Tour " that showcases the theoretical identity of the spirit of Chinese civilization. However, galas and music variety shows such as "China Central Radio and Television 2024 Spring Festival Gala", "Continuous Sound: Family Years", and reality shows with different themes and forms such as "Exciting Offer Season 5" are satisfying to a certain extent. meet the diverse needs of the audience.

New trend in the deep linking industry

Magnolia Forum will, on the basis of adhering to professionalism, connect domestic and foreign international audiovisual issues and tap into the vitality of the industry. Among them, many forums focused on the international dissemination of Chinese stories and exchanges and mutual learning between Chinese and foreign civilizations. For example, "Global Dialogue: Global Cities and International Communication" and "International Festivals, Exhibitions and Audiovisual Content Cooperation Forum" respectively invited domestic and foreign TV stations, international festivals and exhibitions, content platform representatives and experts and scholars to discuss the important role of cities in international communication. And how festivals and exhibitions can play a greater role in international cooperation and exchanges. For example, at the Documentary High-Quality Development Forum, Chinese and foreign industries will continue to exchange wisdom and build consensus to launch high-quality co-production content to help Chinese and foreign audiences understand each other, communicate with each other, and interact spiritually.

It is worth mentioning that the Magnolia Forum will not only focus on hot topics, but also carry out in-depth thinking on industrial changes, media integration, and new technologies.

In view of the rapid expansion of the industry scale and the increasingly diversified content creation of the micro-short drama market, last year, the Shanghai TV Festival launched the "Micro-short drama project solicitation activity" to encourage micro-short drama creators to develop different forms of innovative themes; this year, for the first time, the TV Festival The Shanghai Micro-Short Drama Conference and the Magnolia Micro-Short Drama Series are held to strive to strengthen the guidance of micro-short drama creation and the demonstration and leadership of high-quality production.

In order to further stimulate the vitality of online film creation, the "Online Film Launch Ceremony and Industry Forum" will also be held during the TV Festival to discuss the innovation, excellence, and high-quality development of online films focusing on market trends, industry production, and capital environment. Experts will look for more rational answers in Shanghai around the relationship between generative artificial intelligence AIGC and the video industry, new media productivity, industrial changes driven by new generation information technologies such as ultra-high-definition video and 5G, and industry opportunities and challenges. . In the

TV market, domestic and overseas TV stations, streaming media, film and television companies, production companies, distribution companies and broadcast platforms will gather together to provide more practical exchange activities to benefit overseas buyers and make Chinese film and television Enterprises have output.

In addition, this year's exhibition center will set up a "Shanghai Audiovisual" theme pavilion for the first time, hold a "Shanghai Audiovisual" boutique promotion conference, release a number of high-quality film and television works, comprehensively display high-quality audiovisual boutiques, and create a "Shanghai Audiovisual" international communication brand , demonstrating the good business environment for Shanghai to build a global film and television production center. "One Drama, One City - 'Film and Television + Culture and Tourism' Policy Promotion Conference" will be combined with the interpretation of film and television shooting policies to further promote the two-way integration of film and television and tourism. The "IP Film and Television Development Conference" will showcase the text content and adaptation advantages of literary works and original IP, vigorously explore the possibility of secondary development of literary works, and promote the transformation of literary works into film, television and drama directions.

On the Shanghai TV Festival, a world-famous publishing platform and communication window, the State Administration of Radio and Television will also release outstanding works of "Audiovisual China Global Broadcast", allowing high-quality works and high-quality development results to be disseminated more widely . The Development Research Center of the State Administration of Radio, Film and Television will release the "China Audiovisual New Media Development Report", which will authoritatively review the annual results, analyze innovation experience, and gain a keen insight into industry development trends.

Author: Wang Yan

Text: Reporter Wang Yan Editor: Fu Lu

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