The 26th Shanghai International Film Festival closed today. This year's film festival focuses on the theme of "City of Movies" and brings a feast of light and shadow to movie audiences. The curtain has been drawn on the City of Movies, and the whole city of Shanghai is full of movie atmosphere. Movie fans from all over the world can immerse themselves in the beauty of movies and encounter a better life in the birthplace of Chinese movies.
In recent years, Shanghai's film market has led the country, ranking first among all cities in the country in terms of box office, number of screenings, number of moviegoers, number of theaters and other market data for many years, and has produced many masterpieces with the characteristics of the times, Chinese characteristics, and Shanghai characteristics. . The recently released "Three-year Action Plan for the High-quality Development of Shanghai Films (2024-2026) to Promote the City Spirit and Build a City of Films" (hereinafter referred to as the "Three-Year Action Plan"), from the perspective of the city of film creation, industry, market, talent, etc. The blueprint for the movie city will be carefully drawn up. For details, see ↓
Practice the concept of People's City
City of Movies focuses on people's needs for a better life
This year marks the fifth anniversary of the important concept of People's City. As one of the most people-oriented cultural products, film should and must contribute to the construction of People's City. Come up with new strength. The construction of Shanghai Film City is closely centered on "the people's city is built by the people, and the people's city is for the people", and the pursuit of happiness for the people and making life better is implemented in all aspects of Shanghai's film work. First, by building theme theaters, implementing high-quality movie projects, strengthening various movie-watching brands, and meeting the diversified movie-watching needs of audiences. The second is to build on the growing influence of the Shanghai International Film Festival, superimpose various cultural and tourism activities, encourage theaters to use movies as a medium to improve their characteristic operations, and promote the in-depth integration of film culture into urban life. The third is to optimize inclusive screenings and public welfare screening activities to further improve the quality of public cultural services.
Implement five key tasks
Three-year action plan to boost the development of the film city
Guided by the three-year action plan, the construction of Shanghai Film City will focus on the implementation of 24 key tasks in five aspects, focusing on the goals of building a cultural power and a film power, and comprehensively Promote the high-quality development of Shanghai films.
First, lay the foundation of Shanghai Film City. Promote the construction of a global film and television creation center, enhance the comprehensive strength of the Shanghai International Film Festival, give play to the guiding role of policy funds, innovate the 2.0 era of cinema entity construction, explore differentiated distribution models of line, focus, and zone, and leverage the strategic research power of industry think tanks , constantly creating a strong Shanghai urban movie atmosphere.
The second is produced by the prosperous Shanghai Film City. Adhere to the people-centered creative orientation and launch more high-quality, powerful and warm films produced in Shanghai. While focusing on launching high-quality story films with good box office reputations, we will also promote the construction of a highland for animated films and documentary films, and give full play to Shanghai's highland advantages in film criticism, so that good movies can have a good reputation and good stories can find good audiences.
The third is to upgrade the Shanghai Film City industry. Promote leading film companies to become bigger and stronger, explore the two-wheel drive of "finance + technology", attract more capital and technological power into the film, and continue to work hard on "going out and inviting in" to make Shanghai film an important city business card.
The fourth is to cultivate the ecology of Shanghai Film City. Create new consumption scenarios such as "movie+" and "+movie", build theme theaters, strengthen various movie-watching brands such as "Weekly Film Festival", and enhance the experience, participation and satisfaction of movie fans among citizens, making it a city A new anchor for consumption. Promote movies into schools and cultivate future audiences.
The fifth is to improve the talent mechanism of the film city. Attract more masters and young filmmakers to Shanghai, increase the introduction of core and urgently needed film talents, improve the film talent structure, provide a more superior creative environment and exhibition platform, and build Shanghai into a true home of filmmakers.
Gathering the efforts of many parties
Promote the "deep roots and flourishing" of the movie city
The new journey of Shanghai movies has begun, and the future of the movie city has arrived.There are a lot of blockbuster contents such as the release of Shanghai's high-quality film production schedule, the official announcement of the theater construction 2.0 plan, the listing of the Shanghai Film Development Institute, and the unveiling of the latest landmark FOD in Shanghai Film City. In the future, the two-level film management departments in the city will collaborate with relevant associations, societies, enterprises, and schools to gather forces from industry institutions, filmmaker experts, theater film managers, theater fans, etc. to jointly help the big tree of the film city to deepen its development. Take root and spread the branches. Continue to polish the golden sign of "Shanghai Film", further build the "Shanghai Culture" brand, use high-quality film development to help build the best practice of Xi Jinping's cultural thoughts, and contribute Shanghai's strength to Chinese films and world films.
Author:
Editor: Sun Xinqi Editor: Kong Tao
Source: Shanghai Release
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