The news that Zhang Yimou is about to direct the movie "三级" was officially announced by Wang Changtian, chairman of Enlight Media, and it has become the big news at this year's Shanghai Film Festival.
"The adaptation of the movie "The Three-Body Problem" is facing very great difficulties." Wang Changtian said frankly that this is the fifth film they have collaborated with Zhang Yimou. They have now entered the stage of polishing the script and are screening directors and screenwriters globally. of creative staff.
The forum with the theme of "Potential and Imagination of Global Diversified Development of IP" co-sponsored by "Three Body Universe" gathered representatives from domestic and foreign IP film and television development. Focusing on the development practice of "Three Body", a Chinese super science fiction IP, everyone discussed the value of "Chinese stories" in the global market and the infinite possibilities of the "Three Body Universe".
Since "The Three-Body Problem" won the first Asian Hugo Award in 2015, its influence has spread around the world within ten years. Last year, one hour after the TV series "The Three-Body Problem" went online, the popularity on Tencent Video exceeded 250 million, setting a first-day popularity record for a series on the platform. With the overseas distribution of the TV series, "The Three-Body Problem" has become a cultural export sample of Chinese science fiction literature. In March this year, Netflix's remake of "The Three-Body Problem" was broadcast globally. With a total budget of US$160 million, it became the most expensive single-episode series in Netflix's history, which also means that "The Three-Body Problem" has become a global science fiction IP.
As for the movie version of "The Three-Body Problem", the Three-Body Universe has been developed for many years. Wang Changtian said that the early development was not successful, but now a new breakthrough has been found. Especially after Zhang Yimou was confirmed to direct the film, it gave the team more confidence.
Be prepared to accept criticism
A few years ago, Wang Changtian approached Zhang Yimou to film "The Three-Body Problem", and the director's first reaction was to decline.
"He thought it was too difficult." On the forum, Wang Changtian said frankly that the reason why they repeatedly communicated with Zhang Yimou and finally persuaded the director to join was because "he is the best director we can find. I am very Understand his creativity, energy, learning ability and leadership. "
China's most prestigious director, directing such a high-profile science fiction IP will definitely attract a lot of attention and controversy. Wang Changtian understands that movies cannot have a relatively larger space and present more content like dramas, so the biggest difficulty is to complete the selection of the original work within the framework of two or three hours. "We respect the original work, and at the same time we also We must make film-based innovations. We are prepared to withstand some criticism in the future."
currently plans to make a movie version of "The Three-Body Problem", and Wang Changtian also hopes that this work will become the best film and television version of "The Three-Body Problem". Zhao Jilong, CEO of Trisolaris Universe, said: "Movies are still one of the best vehicles to express globalization at the moment, so when we decided to make a movie version of "Three-Body", our original intention was very clear, that is, to be led by Chinese creators. Empowered by global production experience, we can cooperate with top global production teams to achieve global creation and global distribution of Chinese stories."
Wang Changtian believes that in addition to respecting the original work and respecting the director, other issues can be discussed openly, "For example. Investment, we have not yet determined the amount of investment. My idea is not to set an upper limit and don’t tie your own hands."
Feng Wei, vice president of Asia Pacific and president of Greater China of the American Film Institute, gave a set of data in 2009. As of 2018, there are only about five science fiction movies in China, while the United States produces about 20 science fiction movies every year. He clearly feels that in recent years, Chinese science fiction movies have begun to see a new craze, and both "The Three-Body Problem" and "The Wandering Earth" are going overseas.
"China has no shortage of good stories, but it needs a narrative form that can be accepted by global audiences. This can help Chinese films win more audiences around the world." Feng Wei believes that "The Three-Body Problem" is both a localized science fiction masterpiece and a In terms of international influence, he hopes that the movie version of "The Three-Body Problem" can make some achievements in the global market.
develops IP long chain value based on the world
Three-Body Universe is the global exclusive copyright owner of the content development and commercial derivatives of the science fiction novel "The Three-Body Problem" trilogy.Last year, the TV series "Three-Body" was launched, and the radio drama, animation, humanistic variety show "Don't Answer" and the book "Three-Body World View" were launched. The "Three-Body" IP has been comprehensively created. Zhao Jilong, CEO of
Trisolaris Universe, said that in the past, people defined IP as a cultural symbol that spans generations. "Today, in the context of globalization, an IP must also have characteristics that span regions and cultures. Taking 'Three Body' as the For example, we have conducted some global explorations in content development, film and television production, marketing communications, and commercial operations. Among them, film and television development is the most difficult to conquer. "
As early as 2014, Trisolaris Universe. I began to pay attention to the online drama market, but at that time, online dramas could not support the production of larger science fiction dramas. It was not until 2016 that the team reached cooperation with Tencent Video. In order to ensure the consistency of the tonality of the "Three-Body" IP, they dismantled the details of the original work and compiled a work manual "The Three-Body World View", which will be published in 2022. This book has been reprinted many times, and the key figures, events, technology, philosophy and society in it have become the basis for the subsequent development of the "Three-Body" IP.
Zhao Jilong believes that in the context of globalization, "Made in China" continues to go overseas. Compared with physical goods in the real industry, it is relatively difficult for film and television works to go overseas, but once they are successfully exported overseas, their cultural influence and penetration will be more significant.
"Film and television works are cultural products, content based on Chinese culture, so if you want to develop a global IP, you will face many difficulties." Zhao Jilong said that the new generation of cultural people, film and television people are facing new challenges, but at the same time There are also opportunities for globalization. "We have already started trying. The core work is to refine the spirit of the "Three-Body" IP, that is, to explore the consensus and value of this IP."
Over the years, Trisolaris Universe has been exploring and mining " The long-chain IP value of "Three-Body" has formed the exploration of different fields such as pan-culture, film and television, interactive entertainment, and live entertainment, forming a hard-core paradigm for China's IP operations. When an IP has a recognizable world view, characters, and values, it can become a long-term IP through story, vision, and multi-category development.
"Refining the spirit of three-body IP and exploring consensus" is the basic principle of IP operation summarized by Zhao Jilong. He believes that the proposition of "a community with a shared future for mankind" conveyed in the original work and the balance, coexistence and unyielding emphasized by Chinese culture are both transcending the times. and geographically relevant, can win resonance with a global audience.
Lu Beike, director of the TV series version of "The Three-Body Problem", admitted that he is a fan of Liu Cixin and "The Three-Body Problem". Before preparing for the filming of the TV series, he spent a lot of time and effort on preliminary scientific demonstrations and preparations.
"As a typical hard science fiction work, "Three-Body" has a lot of real scientific basis. For this reason, we made appointments with many scientists, visited many scientific research institutions, and specially visited experts in the fields of high-energy physics, astronomy, and shipbuilding. "Basically, we have done specific demonstrations for the scientific content involved in the work." Lu Beike said that after half a year of preliminary preparation, we just considered how to present it. With the blessing of mature CG technology, the post-production cost was reduced. For two years, four to five hundred people from three production companies were used.
Kurt Reed, senior vice president of Warner Bros. Discovery Theatrical Distribution (Asia Pacific), observed a phenomenon: some historical and cultural IPs that are well-known in their own countries have difficulty in succeeding in the international market; some are known as science fiction , fantasy-themed IPs can be developed from 0 to 1 and promoted in a cross-cultural way, which can achieve good globalization effects. For example, the "Harry Potter" series is a very British story, but there are no regional and cultural barriers.
"The novel "The Three-Body Problem" has been translated into 35 languages, which has laid a good foundation for global communication in literature, so its film and television works will definitely be expected by global audiences." Kurt Reay De believes that China has thousands of years of mythological history and can also form a big IP to spread in Europe and the United States.
(This article comes from China Business News)
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