The ratings of the 2024 nba finals have dropped again as expected. There is no way. The game between Celtics and Mavericks is indeed difficult to attract the attention of the public. If you switch to Lakers and Warriors , although the ratings are not very good, at least they can save some.
Facts show that stars with their own traffic and attention like LeBron James and Stephen Curry can indeed boost ratings, but to a certain extent, the NBA’s declining attention year by year is also related to these two stars, especially Lao Zhan is inseparable.
This article will cross the border and compare the domestic cross talk stars Guo Degang and LeBron James to see what the advantages and disadvantages of being a star are to the development of the industry.
1. He has achieved great success in business
Lao Zhan is not only a basketball player, but he is also a very successful businessman. Whether it is raising his value or investing and managing money, he is a master in the NBA, so as a player he can It is said that he is quite successful, and he has achieved great success as a businessman.
Lao Guo is not only a crosstalk actor, but he is also a very successful businessman. Whether it is hype, marketing or company management, he may not be anything in the corporate world, but in the crosstalk world he is definitely a business wizard He is a management wizard. The dual-mode management model of "master-apprentice system plus company system" he pioneered can be written into marketing textbooks, and he can be called a peerless master in the marketing world.
2. It has played a huge role in industry promotion
Although Lao Zhan has been criticized a lot for his "Dragon Dance" and "Brothers Basketball", I believe no one denies that Lao Zhan's existence has indeed played a role in the promotion of the NBA. Huge role, after all, the NBA needs stars, and after Kobe retired, Lao James has almost become the only super giant and the face of the league, there is no doubt about it.
Although Lao Guo has been criticized for "peeing shit" and "swearing peers", I believe no one denies Lao Guo's huge role in driving traffic in the cross talk industry. During the low period of the cross talk industry, Lao Guo became popular in one fell swoop. It is also an undoubted fact that it has driven the development of the industry.
Third, they all have very fanatical fan groups
Lao Zhan has a very large number of fans. Although he was given an indecent nickname by other opposing fans that is comparable to historical celebrities such as Cai Lun and Zheng He, the existence of these fans, It has indeed greatly improved Lao Zhan's status in the world, and it is also his business fundamentals. Without these fanatical fans, Lao Zhan's commercial value will be greatly reduced.
The number of fans of Lao Guo is also huge, and the difference between him and other celebrities is that Lao Guo’s fans have gone through iterations. From the beginning of cross talk lovers, they have gradually transformed into niches dominated by Deyun girls. These Fans have also become the foundation of Lao Guo's business model.
The key is that whether they are fans of Lao Zhan or Lao Guo, they are very fanatical and aggressive on the Internet, and they also like to start fights everywhere. This also gives They brought some controversy.
4. They all have "enmity" with their peers
Lao Zhan was still very popular among basketball superstars when he was young. Deng Zizi was very optimistic about him and taught and encouraged him carefully. But when Lao Zhan gradually began to seize class and power, he Fans use it to compete with other colleagues, so you will find that Lao Zhan’s fans are not on the same page as Kobe fans, Curry fans, Durant fans, and Teacher Yue fans online. Dai Tian, I have no sworn relationship with Irving fans...and even with Jordan fans.
The difference between Lao Guo and Lao Zhan is that most of the "hatred" between Lao Zhan and his peers is caused by his fans, while the "hatred" between Lao Guo and his peers is often caused by himself. In Lao Guo Under the exaggeration, Lao Guo has almost no friends in the cross talk circle. Whenever a colleague says something bad about Guo Degang on the Internet, you are just waiting to be attacked by Lao Guo's fans. In the long run, many colleagues will not dare to comment on Guo Degang.
5. Everyone likes to "surpass" their predecessors
The reason why Lao Zhan's reputation is often questioned by netizens is that his fans always like to build crazy momentum for him. The so-called "Zero championship surpasses Kobe, one championship surpasses Jordan" That's how he came to be. He is often called the goat (the best basketball star in history), which has indeed lowered the favorability of the majority of basketball fans towards him to a certain extent.
The reason why Lao Guo's reputation is often questioned by netizens is that one of the important reasons is that his fans and his employees praise him crazily, saying that he is "unprecedented and unmatched" and that "crosstalk far surpasses Hou Baolin and Ma". "Sanli, Peking Opera far surpasses Mei Lanfang and Zhou Xinfang" and so on. Because Lao Guo was praised too much by fans and employees, some netizens started joking mode such as "Confucius, Mencius, Gangzi" and "People are not morally responsible. "No one can do anything wrong." I don't know if Lao Guo is happy or happy after seeing these smashes.
6. Hip-stretching performance in big scenes
If Lao Zhan can maintain a complete victory in the finals like Jordan, even if the winning rate in the finals exceeds 60 to 70%, it is estimated that his status in the world will not be questioned by so many people. However, Lao James's record in the finals is really not very good among the super giants, and in the process of winning several championships, there were magical teammates who turned the tide. If you add in the Olympics and other competitions, Lao James' performance in big scenes is obviously far inferior to Jordan's , not as good as Kobe.
Lao Guo became famous in the small cross talk theater, and he was also very popular among fans for his commercial performances. However, he failed on the biggest stage of the cross talk industry, the CCTV Spring Festival Gala, which caused a lot of doubts about his performance in the big scene.
The CCTV Spring Festival Gala cannot be played, which limits Lao Guo’s position in the history of cross talk. After all, the importance of the Spring Festival Gala is undoubted. This is like a student who does well in every midterm and final exams, but fails to perform well in the high school entrance examination and college entrance examination. Okay, then no matter how many certificates he gets, they will still appear to be of insufficient value.
7. There are some misleading about the development of the industry
Lao Zhan is indeed very powerful on the basketball court, but there are some flaws in his skills. Among them, the one that is most ridiculed by fans is the so-called "Dragon Eight Steps", which means walking Because NBA referees indulged him, many young fans began to study how to use walking, which resulted in the prevalence of various walking styles on the basketball court, making old fans express their incomprehension. Basketball, if it continues like this, they are worried that it will have some misleading effects on the development of basketball.
In fact, Curry's three-point shooting style has also affected the current basketball industry. Both big and small guys like to float on the outside and shoot three-pointers. This has turned the NBA into a real shooting competition, and the decline in confrontation has also caused competition The level of excitement has declined, and the decline in the ratings of the finals is a true reflection.
However, Curry affects the NBA's style of play, while Lao James's walking affects the rules that basketball relies on. Relatively speaking, Lao James's misleading effect may be greater.
Lao Guo has played some positive roles in the development of the cross talk industry, but the theory of "cross talk is just a picture of music" that he advocated after becoming famous, especially after "eliminating audiences with high appreciation levels", has played a negative role in the development of the industry. As a result, shit, ethics, pornographic jokes, and crawling all over the floor, which were abandoned by the predecessors of cross talk, returned to the stage. This negative effect also caused him a lot of controversy.
8. Both have affected the unity of the industry, but they have also brought traffic.
Lao Zhan and his fans have brought many factors of disharmony and disunity to the basketball world, but at the same time, this disunity has brought controversy. Many topics were generated, and finally some traffic was derived.
Lao Guo and his fans have also brought a lot of disunity and controversy to the cross talk world, but these controversies and sides also bring a lot of traffic. There are always some good things happening among bad things.
To sum up, celebrities are the leaders in the development of the industry, but this leader is not a perfect role. While it brings positive effects to the industry, it will inevitably bring some negative effects. This is the case for Lao Zhan and the same for Lao Guo.
Off-topic: Some people may be curious, if they are compared like this, who can Hou Baolin and Ma Sanli compete with?
Hou Baolin is comparable to Jordan in the cross talk world and has made great contributions to the development and improvement of the cross talk industry. Ma Sanli is equivalent to West in the cross talk world. He is not only a famous figure but also the logo of the cross talk industry.
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