" hourglass ": From pain to falling into the sand pit!
Recently, the movie "Hourglass" was released. I have nothing to do, so I would like to chat with you about this movie and some discussions about youth pain literature.
This film has been in theaters for two days and has already failed at the box office. So, Brother Fei will analyze the film’s box office success: Why do movies of this type no longer have a selling point?
1. Box office.
With the coming of summer vacation, the hot summer season is about to officially start. Before the explosion of " Customs Front " by Jacky Cheung and Nicholas Tse, the appetizer is also quite good.
A total of five new films entered the list this week, and several popular films during the Dragon Boat Festival gradually gave way. On June 22, the mainland's single-day box office rankings were released as scheduled. The market totaled 161 million, a sharp increase from the previous day. Nearly 200%. The top three of
are " There is a Canteen in the Clouds ", " Inside Out 2" and " Jedi Men: Life and Death ".
Ranking 11th is " Laifu Hotel " starring Huang Xuan and Liu Yan. The film earned 1.9 million in small-scale screenings, and the cumulative box office reached 19.74 million.
This film was originally scheduled to be released during the Dragon Boat Festival. Due to too fierce competition, it was later moved to June 28. However, it still had to face the competition with "Customs Front" and "A Quiet Place: Invasion Day" and was dismissed. The probability of elimination is high.
The runner-up and third runner-up are both Hollywood movies. Pixar animation's big production "Inside Out 2" received a total of 49.87 million in two days of release; Will Smith's "Jedi Men: Life and Death" only received 12.16 million on its first day in the mainland.
Both of these films are very popular overseas, but the box office in the mainland is average. It seems that Hollywood blockbusters still have a long way to go to reverse the situation and attract mainland audiences to the theaters.
The romance film "There's a Commissary by the Clouds" directed by Zhang Jiajia and starring Peng Yuchang and Zhou Ye, premiered with 77.51 million, winning the single-day box office championship.
There is no suspense. When Brother Fei watched the trailer, he predicted that this film would definitely make a profit at the box office. Some time ago, Zhou also cooperated with the Six Princesses in the hype, which was a good gimmick.
This film has literature and art, warmth, and commercial box office characteristics. It is more attractive than Hu Ge Gao Yuanyuan's " Stop and Go Stop ". It is no wonder that the box office is aiming at 500 million.
"Hourglass" ranked fifth, with a total box office of 14.95 million in two days, 13.7% of the Saturday movie schedule, and an attendance rate of only 3%, ranking last among the four new films, with a predicted box office of only 31 million.
There is no doubt that "Hourglass" has completely failed at the box office. It is expected that the Sunday film schedule will be further divided, and it will basically be in a state of release after the seven-day tour. For theater movies, the box office failure is unstoppable.
2. Include two parts of En Lian Pu.
"Hourglass" is a film adapted from Rao Xueman's novel of the same name. It is the first theatrical work of young director Wen Jing. Her previous masterpiece was the short drama "Don't mess with the white pigeons" which was a hit.
"Hourglass" stars Qiu Tian, Bao Shangen and Huang Minghao. It tells the story of Mo Xingxing, played by Qiu Tian, who suffered a family tragedy and suffered from mental illness after facing his father's alcoholism and being ostracized by his classmates.
Fortunately, I spent a beautiful and comfortable youth time with the company of "Little Sun" Mi Sha (played by Bao Shang'en) and warm senior Lu Li (played by Huang Minghao).
The end of the story is the separation of youth. Is it only the hourglass that remembers the time we have forgotten...
"Hourglass" uses a parallel narrative method of modernity and the past. The story is delicate, restrained and unobtrusive, but the lines are sparse and the editing is It's a bit confusing, and the plot is a bit bloody. All in all, this movie is quite satisfactory.
It is worth mentioning that Bao Shangen, one of the leading actors, has been in a terrible state recently. Although she has the blessing of top resources, her reputation cannot be gained, which is in vain. She has invested in two works in a row. What can she do?
played Huang Rong in "Jin Yong's Martial Arts World". She was widely criticized for her crooked mouth and shaking of her head. Huang Rong, Bao Shangen, may be the most out of place character in history. With such a performance, I wonder why the director didn't replace her?
Some characters, once played by a certain actor, seem to fit seamlessly into the role, and they come and go instantly. For example, Zhang Songwen's "Hurry Up" and "The Boy Who Can't See a Shadow" are completely two kinds of character interpretations. The movie "Hourglass" starring
is also a box office failure. It seems that she does not have the ability to carry the drama, let alone the box office appeal.
But having said that, Bao Shangen’s fortune is really disappointing. Every actor has ups and downs, and Brother Fei can only hope that she can learn from her failures and continue to work hard to improve her acting skills.
Maybe next time, she can find the role that perfectly suits her and usher in the spring of her career again.
3. Why do youth pain literature genre films have no selling point?
From 2013 to 2015, Guo Jingming's " Little Era " series of four movies grossed a total box office of 1.8 billion in the mainland;
In 2013, Yang Zishan and Zhao Youting's "To Our Perishable Youth" grossed a total of 719 million in the national box office;
In 2014, Peng Yuyan, Ni Ni, and Zheng Kai's " Hurry That Year " had a box office of 588 million; in 2019, Chen Feiyu and He Landou's " The Best of Us " also had a box office of 411 million.
But now, young actors such as Qiu Tian, Bao Shangen and Huang Minghao are unable to win the hearts of the audience. Why has youth pain literature lost its selling point?
Brother Fei analyzed that there are three situations.
First, times have changed.
A certain type of film will be popular for a period of time. For example, in the 1990s, martial arts films were very popular. Jackie Chan and Jet Li made many popular masterpieces.
From 2000 to 2010, Hollywood movies with big productions and special effects scenes were more popular, such as the "Lord of the Rings", "Harry Potter" series, and "Avatar".
From 2009 to 2019, Marvel and DC superhero blockbusters swept the world. Later, the rise of domestic movies with the main theme represented by Wu Jing led to a year-by-year increase in the mainland box office.
From 2010 to 2016, youth pain literature movies were more popular during this period, and the representative figure was Guo Jingming.
At that time, the novels of Guo Jingming and Han Han were very popular. There were relatively few literary works of this kind at that time, but young people today don’t like this kind of thing at all. They have seen too many stories about campus love and friendship entanglements, and they are tired of it. .
The audience has changed, and people's tastes will continue to change. The same person eats different things at different stages, not to mention they are not the same audience. If you are still doing that kind of youth pain literature, those born in the 2000s will just say goodbye loudly to you.
Secondly, Rao Xueman cannot compare to Guo Jingming.
"Hourglass" is a work by Rao Xueman. It is similar to Guo Jingming's "Little Times" and both belong to the category of youth pain literature. But Guo Jingming's movies can be big hits, but Rao Xueman cannot.
I think the success of "Tiny Times" is not only related to Guo Jingming's own popularity, but also related to the film's publicity strategy. Guo Jingming knows how to use emerging media platforms such as social media and short videos to attract the attention of young audiences.
Rao Xueman's "Hourglass" did not put much effort into this aspect, causing it to lag behind in the market competition.
Also, Rao Xueman's popularity is much lower than that of Guo Jingming, and this genre is outdated, so the box office of "Hourglass" can only be like this.
Thirdly, the starring role in "Tiny Times" is Yang Mi, and the starring role in "Hourglass" has too weak appeal.
The first starring role in the "Tiny Times" series of movies is Yang Mi. She officially became popular in 2011 with "Gong Lock Heart Jade". Guo Jingming is also a popular writer. The powerful forces join forces and the publicity and promotion are second to none.
But the three leading actors in "Hourglass" are too young and have a small fan base. Their appeal cannot be compared with that of Yang Mi back then.
Generally speaking, Guo Jingming is still the king of youth pain literature, and its commercial box office status is still unbeatable.
4. Conclusion.
The box office failure of the movie "Hourglass" is not just a problem of actors or a novel, but more of a change in the market environment and audience demand.
Whether it is a movie or other entertainment work, to attract the audience's attention and reputation, more efforts and innovation are required.
After all, today's audiences have so many choices that they won't pay for an ordinary movie.
Do you have anything to say about "Hourglass"?
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