Reporter Liu Yuhan Dezhou Report June 22 this year marks the 10th anniversary of the successful application of the China Grand Canal as a World Heritage Site. On June 21, the launch ceremony of "Looking at China Along the Canal" and "March on the Grand Canal of China" was success

Reporter Liu Yuhan Texas Report

June 22 this year marks the 10th anniversary of the successful application of the China Grand Canal as a World Heritage Site. On June 21, the launch ceremony of "Looking at China Along the Canal" and "March on the Grand Canal of China" was successfully held in Dezhou, Shandong Province. "March on the Grand Canal of China" will be launched on Shandong Satellite TV's large and small screens every Saturday at 20:30 starting from June 22.

A Grand Canal, half of the history of China. On the occasion of the 10th anniversary of the successful inscription of the Grand Canal of China on the World Heritage List, under the careful guidance of the Propaganda Department of the State Administration of Radio and Television and the Shandong Provincial Radio and Television Bureau, Shandong Radio and Television has created a humanistic documentary program "March on the Grand Canal of China". The program deeply explores the essence of China's excellent traditional culture, with the theme of "Great Fortune and Seeing China", documentary as the core, and humanities as the background. It measures and understands China as it goes forward.

Dezhou is famous for the Yellow River and prosperous for the canal. It is known as "the ninth thoroughfare to heaven and the gateway to Shenjing". "March on China's Grand Canal" is not only a tribute to the 10th anniversary of the Grand Canal's successful inscription as a World Heritage Site, but also a useful practice for the excavation, interpretation, and dissemination of this precious cultural heritage.

Ma Jing, deputy director of the Supervision Center of the State Administration of Radio and Television, pointed out in her speech at the opening ceremony that in recent years, Shandong Radio and Television has deeply explored the treasure house of China’s excellent traditional culture, continued to make efforts in cultural “two innovations”, and created a path unique to Shandong TV. Keeping the path of integrity and innovation, we have launched a large number of masterpieces with profound foundation, novel forms and wide influence. On the occasion of the 10th anniversary of the Grand Canal's successful inscription as a World Heritage Site, the third season of "March China" will focus on the Grand Canal, fully displaying the urban fireworks and humanistic beauty on both sides of the canal, in order to arouse everyone's sense of responsibility to protect the Grand Canal and make the ancient Grand Canal shine. New brilliance.

Wang Lei, Secretary of the Party Leadership Group and Director of the Shandong Provincial Department of Culture and Tourism, pointed out in his speech that the Grand Canal is a masterpiece of human civilization and an epic that has flowed for thousands of years. The Grand Canal (Shandong Section) has a total length of 643 kilometers. It occupies a very important strategic position in the entire canal area and is a typical representative area of ​​the dynamic and integrated canal culture. In June 2014, the China Grand Canal was successfully declared a World Cultural Heritage. A total of 8 sections and 15 heritage sites of the Grand Canal (Shandong Section) were included in the World Cultural Heritage List. Over the past ten years, Shandong has persisted in large-scale protection and solid foundation, adhered to large-scale archeology and exploration of civilization, adhered to large-scale integration, established brands, coordinated the construction of the Grand Canal Cultural Belt, and continuously polished the "golden business card" of world cultural heritage. As a cultural travel documentary program, "March on the Grand Canal of China" is exquisitely conceived and novel in form. It uses a unique media perspective to lead the audience to immerse themselves in the canal heritage, canal culture, and canal customs. It is bound to tug at the cultural heartstrings of the audience and inspire them. Cultural sentiments have set off a new wave of communication.

"March on the Grand Canal of China" demonstrates the mainstream media's high sense of social responsibility and ultimate pursuit of innovation and creation. The members of the marching group Guo Pinchao, Zhang Xiaoqian, Yu Gengyin will lead the audience into the beauty of the scenery, scenery, and scenery of the Grand Canal. The beauty of the heritage, thus showing "the culture carried by the relics of the Grand Canal, the culture accompanying the flow of the Grand Canal, and the culture condensed by the history of the Grand Canal."

Lu Peng, Secretary of the Party Committee and Director of Shandong Radio and Television Station, pointed out in his speech that "March on the Grand Canal of China", as a typical representative of cultural variety shows, adheres to high-level positioning, focuses on activating the cultural gene of the Grand Canal, and shows the impact of the Grand Canal on Chinese civilization It has a profound and comprehensive impact; adheres to the documentary style, continues the "Marching China's Variety Show Initiative", and presents more smoky humanistic stories on both sides of the canal; insists on dissemination and empowerment, uses the power of integrated media to empower the protection, inheritance and utilization of canal culture, and uses modern vocabulary to continue Write the song of the canal civilization that has flowed for more than 2,500 years.

In "March on the Yellow River in China" broadcast last year, a marching group composed of Taiwanese actor Guo Pinchao, Shandong actor Zhang Xiaoqian and Guangdong singer Yu Gengyin walked along the Yellow River and Jiu Province, tracing the origins of the Yellow River culture and the roots of Chinese civilization, which triggered a strong response from society. .This season of "March on the Grand Canal of China", three guests gathered again. Shandong Satellite TV host Wu Sijia served as the travel recommendation officer. Starting from Hangzhou, the "southern starting point" of the Beijing-Hangzhou Grand Canal, traveling from south to north, passing through Wuxi, Yangzhou, Huai'an, Jining, Dezhou, Kaifeng, Cangzhou, Tianjin, and finally arrived in Beijing.

On December 15, 2005, 90-year-old Jung Hyo-seop, 82-year-old Luo Zhewen and 61-year-old Zhu Bingren opened the Grand Canal's application for World Heritage with a letter. At the opening ceremony, Qi Xin, a member of the Grand Canal Professional Committee of the Chinese Cultural Relics Society and the author of the "Grand Canal Application Letter" came to the scene and shared the 2,500-year history of the Grand Canal and the 3,111-day long road to the application, and expressed his gratitude to the program team for their hard work Express my sincere respect. In this season's "March on the Grand Canal of China" program, Qi Xin will also serve as a local at Hangzhou Station, the first stop of the "March on the Grand Canal" journey, telling the audience the story about glory and dreams.

marching group members, Taiwanese actor Kuo Pinchao and Shandong actor Zhang Xiaoqian shared their thoughts on the Grand Canal at the scene. "It is a long river in time, with the spirit of youth, the spirit of youth and the vitality of new life. It also allows people to find themselves on the journey of the Grand Canal, and truly understand that the direction of the canal is also the direction of home."

At the launch ceremony, the launch ceremony of the large-scale integrated media live broadcast of "Around Shandong 136" was held simultaneously. The "Rhyme of the Canal" integrated media linkage live broadcast in eight provinces (cities) across the country was officially launched. The theme song "River" of "March on the Grand Canal of China" And the theme song of "March China" "Friends of Time" was officially released online.

"Traveling Around Shandong 136" will be broadcast live in an integrated media manner, starting from Dezhou, Shandong, focusing on the development of various industries in Shandong from the perspective of cultural tourism, and then returning to cultural tourism from the development of various industries in Shandong, using specific people, specific attractions, specific For industries, look at Shandong’s “Culture and Tourism + All Industries” and “100 Industries + Cultural Tourism”.