Nandu News Reporter Li Xiumin On the morning of June 21, a litchi-themed event kicked off at the rcep Guangdong Huizhou (Zhenlong) Lychee Trading Center in Huiyang District, Huizhou City. Huizhou City held the 2024 Litchi Production and Marketing Docking and the Launching Ceremony of the 15th Huiyang Zhenlong Litchi Culture Series Events here. With the theme of "Huizhou's Dongpo Li' Li Neng's Hundreds and Thousands'", it opened the lychee industry and agriculture A new chapter in the deep integration of culture and tourism.
The "Zhenlong Lychee Youth" IP release ceremony was held at the event site. This innovative initiative cleverly integrated Huizhou litchi culture and Dongpo culture, and demonstrated the vitality and unlimited potential of Huizhou's litchi industry through vivid character story design. At the same time, activities such as professional promotion of main lychee production areas and signing ceremonies for lychee production and marketing cooperation were launched one after another, injecting strong impetus into the prosperity and development of the lychee industry.
As the largest lychee trading market in the province, rcep Guangdong Huizhou (Zhenlong) Lychee Trading Center officially launched sales at the launch ceremony. In the trading center covering an area of 40,000 square meters, there are rows of vendors' stalls and buyers' stalls, providing a convenient and efficient trading platform for fruit farmers and buyers. The sweet aroma of lychees attracts many tourists and buyers to stop and taste them.
In order to enrich the content of the event and enhance the brand awareness and influence of "Dongpo Li", the event also carefully planned the theme activity of "Hanfu Ancient Li Traces the Origin of Su Dongpo Culture". Visitors dressed in Hanfu and strolled in the lychee forest, as if traveling through time and space, tasting delicious lychees with Su Dongpo and feeling the charm of traditional culture. In addition, the event also invited about 500 people including entrepreneurs, villagers, and fruit farmers to enjoy a lychee "family banquet" to connect with folks at home and abroad and witness the prosperity and development of Huizhou's lychee industry.
Huizhou, as an important node city in the Guangdong-Hong Kong-Macao Greater Bay Area, has rich agricultural resources and unique tourism resources. As one of Huizhou's important characteristic industries, litchi has become an important force in enriching people and revitalizing villages. In recent years, Huizhou has continuously promoted the development of the litchi industry to higher quality by strengthening quality control, expanding marketing markets, and strengthening cold chain logistics.
The successful holding of this series of litchi cultural activities not only demonstrated the unique charm of Huizhou litchi industry, but also enhanced the popularity and influence of the "Dongpo Lychee" brand. In the future, Huizhou will continue to leverage the unique advantages of the litchi industry, strengthen brand building, promote the deep integration of the litchi industry with agriculture, culture and tourism, and contribute more to rural revitalization and high-quality development.
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