Chao News Client Reporter Zou Chen Recently, the TV series "The Story of Rose" adapted from the novel of the same name by writer Yi Shu is currently on the air. Many netizens are fascinated by the process of the heroine's continuous growth after experiencing ignorance, struggle,

Chao News Client Reporter Zou Chen

Recently, the TV series "The Story of Rose" adapted from the novel of the same name by writer Yi Shu is currently on the air. Many netizens are fascinated by the process of the heroine's continuous growth after experiencing ignorance, struggle, and awakening.

At the same time, "the same style in the play" has also become another focus. Just like a series of "same styles" that became popular in "Prosperity" before, this time it is pearl jewelry that is popular. "I didn't expect that I originally went for the plot of Liu Yifei and Yi Shu, but I was stunned by the pearl jewelry in the drama for 30 seconds!" A netizen said bluntly after watching the drama.

As the "Pearl Capital of China", Zhuji Shanxiahu, has it responded to this wave of drama traffic? Chao News reporters visited East China International Jewelry City, the main pearl sales market in Shanxia Lake, for an offline visit.

"The style I have been making suddenly became a hit"

"Are you looking for the same style as Liu Yifei? The best-selling one is this one!" Randomly walked into an offline store in a jewelry city. The boss heard about the reporter's intention. , taking advantage of the situation, I took out a special and fashionable pearl necklace directly from the eye-catching position of the cabinet.

Some stores selling the “same style” Zou Chen/Photo by

According to him, this clavicle chain called “hand in hand” is made of freshwater millet beads and 14k gold-injected accessories, which they have been making in their store payment.

The same style is displayed in the store. Zou Chen/Photo by

"This style is relatively suitable for all seasons. Pearls and metal accessories with a sense of design collide. is not too exaggerated, but also highlights the unique taste. In the play, Liu Yifei is paired with a white shirt , the whole person looks simple and capable,” the boss said.

Inquiries from some regular patrons. Picture provided by the interviewee

But compared to other better-selling models, this model was not that popular before. "The TV series was launched in the past two days. I heard that Liu Yifei wore it, and customers immediately came to ask."

Drama Liu Yifei is wearing the picture. The picture comes from the Internet

. A customer saw the boss explaining this product and picked it up to look at it with great interest. Upon seeing this, the boss said that currently only samples of this product have been sold, and too many people have asked. , just for this gold-injected accessory order, I ordered it twice from the accessory dealer. Once I got it and assembled it, it was sold out.

"I heard that Liu Yifei also wears many other styles, but our store currently only sells this one. Some customers bring pictures to ask. There are too many styles in our store and it is impossible to make them one by one, but as long as they If there is demand, we can also customize it for her. Many people come to choose pearls because they want something unique and not to follow the crowd. But in the past two years, pearls have become popular and celebrities have been wearing them frequently, and many young people want to follow suit. Copy homework'.

Liu Yifei started to "bring goods" as soon as she appeared in the drama

Moments

In a store at the other end of the jewelry city, the owner Ms. Chen was also greeting a group of customers who came from Zhengzhou, Henan. , the reporter walked into the store and saw another highly discussed style of Liu Yifei's "upper body" - the balance beam ring.

The same style of ring displayed in the store. Zou Chen/Photographed by

Weared by Liu Yifei in the play. The picture comes from the Internet

"The same style of ring is no longer in stock and sold out. In the past, this kind of ring could only sell 7 or 8 pieces a year. , I have sold about 20 pieces in the past few days, and the matching 18k gold accessories are still in stock." Ms. Chen took out other regular pearl necklaces from the cabinet while showing them to the customers next to her. Several balance beam series products with different specifications.

According to her introduction, Liu Yifei not only wore a balance beam style ring in the drama, but also a balance beam style earring. The ring is a three-piece one-piece, and the earrings are a five-piece one-piece, all made of Akoya pearls. “This style has been sold in our store for 5 or 6 years. It can be considered a classic style. It doesn’t have to be worn, it is fashionable and sophisticated."

A series of balance wood pearl jewelry products Zou Chen/Photo by

A Zhengzhou customer on the side also commented: "It feels like this style has an overall sense of balance and order. It looks very outstanding, but it should also be very good. Pick someone. A temperament like Liu Yifei's would match her very well. "

The "same style" of other characters in Liu Yifei's drama Zou Chen/Photo by

"In the past few days, many of our businesses are 'riding' Liu Yifei's popularity. Maybe this is the so-called star effect. I have recently I also follow this drama. Out of my sensitivity to pearls, I noticed it as soon as she wore it. It felt like within a few minutes of the drama airing, her friends were all posting about it, so I hurriedly didn’t miss it. , and immediately posted it in the circle of friends with the label 'Liu Yifei's same style'. Regular customers came to inquire that night, and orders were placed the next day. "Ms. Chen said with a smile.

Screenshot of the consultation. Picture provided by the interviewee

has been running a pearl shop for nearly 30 years. Ms. Chen said frankly that the development of the Internet in recent years has caused great changes in the marketing ideas of the industry. In the past, it may have been Classic styles are more popular and account for the majority of sales. Nowadays, the business of "same style" is also very prosperous.

"Like every Spring Festival Gala, if the host or celebrity wears pearl jewelry on stage, someone will immediately send a private message. , I would like to request the same style. In my opinion, this is what the market needs. "

In Ms. Chen's eyes, these so-called "same models" are only a small part of the market. Pearl products must be quite personalized accessories. If you want pearls to continue to be popular, must still be used. Quality speaks for itself.