Jimu News Commentator Qu Jing On June 20, reporters learned from the People's Court of Minhang District, Shanghai, that the first instance of Liang Jingru's Shanghai concert "pillar ticket" case was pronounced. The court ordered the organizer behind the ticket to refund the ticke

Jimu News commentator Qu Jing

The beginning of this case can be traced back to May 2023. Ms. Li, an audience member, purchased two tickets for Liang Jingru’s Shanghai concert, each worth 1,299 yuan, but after arriving at the venue on the day of the performance, she Only then did she realize that she could not see the stage at all from her seat. Her view was almost completely blocked by the iron pillars erected around the venue. Even after communicating with the organizer, the problem was not solved. Afterwards, she posted a complaint on the Internet and found that there were many consumers who had the same experience as her. According to her statistics, there were as many as 800 people. After six months of unsuccessful negotiations, nine local ticket-buying audiences in Shanghai, as representatives, sued the organizer to court to seek an explanation.

Live pictures of Liang Jingru’s Shanghai concert “Pillar Ticket”

The performance market continues to be hot and prosperous, but all kinds of chaos have not stopped. Among them, “Pillar Ticket” can be said to be one of the most intolerable routines. Consumers I often spend thousands of dollars and have to wait hard and work hard to buy concert tickets. When I get there, I don’t even have the privilege of overlooking the stage. I can only look at the pillars and sigh. The whole process is anxious and sad. I completely feel sorry for the audience. Express your enthusiasm and support for the concert.

The viewing experience is terrible, and rights protection is even more difficult. At present, many consumers who buy "pillar tickets" and go to the ticketing platform for refunds will be "blocked". The organizers can delay and avoid Just avoid it. Watching a concert turns into a lawsuit. It is commendable to be brave, but the experience is indeed deplorable!

At present, the phenomenon of "pillar tickets" at concerts has not been eradicated, and consumer complaints occur from time to time. The first instance verdict of this case is released, which has considerable demonstration effect and benchmark significance. Although the law determines that the organizer's behavior of selling "pillar tickets" does not constitute fraud, it also clarifies that its behavior of selling "pillar tickets" without prior notification or on-site coordination is a failure to fully perform its contractual obligations and infringes upon legitimate rights and interests of consumers. Audiences who buy tickets to watch concerts should not only listen to the live singing, but also enjoy the visual beauty presented by the singer's appearance and stage effects, and satisfy the spiritual need to see the singer's style. "Pillar tickets" obviously deprive consumers of part of the wonderful experience they deserve. , of course the corresponding ticket price should be refunded.

In April 2024, netizens also encountered "pillar tickets" at the Phoenix Legend concert"

However, this judgment can become an example of how to deal with related issues, let performers have more integrity, and help consumers avoid paying for tickets. Are you worried? That may not be enough.

First of all, these consumers spent more than a year defending their rights and spent a lot of energy. Even the local Consumer Protection Commission intervened, but in the end the organizer just withdrew. This process is so difficult that many consumers may not be able to afford the money they should have refunded. On April 20, 2024, some netizens revealed that they went to the Phoenix Legend concert and encountered "pillar tickets." ", and her request for a refund was rejected. After the Internet sparked public opinion, even Linghua, the lead singer of Phoenix Legend, came out to express her dissatisfaction. The organizer then refunded the ticket. Linghua also promised to give the netizen a ticket to the Beijing Bird's Nest, which calmed the situation. But, no Every time I defend my rights, it will be on the hot search, and not every consumer can afford it. After all, "dealing with it only when the problem is big" cannot be the normal way to solve the problem.

Furthermore, even if the "pillar ticket" chaos is repeatedly reported in various places. The China Consumers Association also criticized the organizers by naming them in the complaint, but it is still very difficult for the organizers to actively sacrifice more interests and fulfill their integrity responsibilities.Some ticketing platforms even found that consumers would also file lawsuits. In order to avoid legal risks, they labeled some seat areas with vague terms such as "poor vision" and "poor vision". However, the labeling was not specific to each seat, and the price was not adjusted. , it looks like a notification, but in fact it is basically a notification. This also shows that the relevant entities still do not pay enough attention to the rights and interests of consumers, and they still fool them when they can, and shirk the blame when they can.

The crux of the problem of "pillar tickets" lies in the organizer. Although the pre-sale period for concert tickets is usually very long, some margin should be left when selling tickets. Go to the site two or three days before the opening to check which seats will be available. It is not difficult to count the impact, and clearly inform consumers of the extent of the impact. It should not be so difficult to sell at a reduced price if it should be sold, and if it is not sold, it should not be so difficult to be honest, follow the rules, and take the consumer experience seriously. Nowadays, a large number of performance organizers are unwilling to even do such basic things. They just rely on the fact that they can sell the tickets. Even if they are sued after selling "pillar tickets", they will only get a refund at most, and the merchants will be charged for breach of contract. If it is too low, the cost of protecting consumer rights will be too high, and the chaos will be as difficult to eliminate as "dog skin plaster".

If we want the audience to no longer be anxious about buying tickets, and they don’t have to rush to buy tickets, but they don’t need to be overwhelmed by watching, we need to propose industry rules that truly stand on the side of consumers, and increase supervision, standardize related themes and behaviors, and make sales "pillars" The organizers of "Pillar Tickets" pay a greater price so that consumers who buy "Pillar Tickets" can easily safeguard their rights, so that every penny spent by the audience can feel "worth the price of admission". Only in this way can the performing arts Only then can the economy develop in a healthy and orderly manner, and going to a favorite concert will become a beautiful memory and yearning for more people.

(Source: Jimu News)