Every reporter: Xie Tao Every editor: Tang Yuan
If Chengdu is a city where music and life resonate, Yulin is like a beating heart in the context of music. Music flows in the streets and alleys of Yulin, running through every moment of fireworks life, connecting the ancient and the modern, blending the tradition and the trend.
Yulin is not only a geographical name, but also a spiritual symbol of Chengdu’s music life. On the evening of June 19, to the moving music of "Across the Ocean to See You", the 2024 Yulin Road Folk Music Season press conference was officially held, which also means that the 2024 Yulin Road Folk Music Season has arrived as scheduled.
This event was jointly initiated by the Sichuan Provincial Music Industry Association-Folk Special Committee, music industry representatives, famous musicians, singers, folk song creators and Yulin community residents. It was hosted by Wuhou Development Group and hosted by Wuhou Cultural and Creative Company.
Picture source: Picture provided by the organizer
The folk song season is full of atmosphere! More than 20,000 people registered online for the "I Sing Folk Songs in Yulin"
press conference. Singers Li Xiaodong, Zheng Sisi, and Dela Cairang sang "Garden Chengdu", the first song of the folk album of the 2024 Yulin Road Folk Music Season. way to express their love for Chengdu.
"Chengdu is not only a park city located at the foot of the snow-capped mountains, but also an ideal garden that nurtures dreams." Liu Yiwei, one of the folk assistant officers of the 2024 Yulin Road Folk Music Season, said, "Every ordinary person is the guardian of the garden. In this city The city is filled with glimmers of the land of your dreams.”
To his surprise, singer Hu Defu, who enjoys high prestige in the folk music industry and held his first solo concert as early as 1973, also came to the event. , sang his masterpieces "Pacific Wind" and "Hurry", and his soulful singing infected the audience present. “The music atmosphere here really surprised me. In Yulin, I can feel people’s love and respect for music. Whether they are singers on the streets or those who listen quietly, they are all full of passion for music. This atmosphere is very inspiring for us musicians," Hu Defu said.
According to Luo Bingwen, the chief director of the 2024 Yulin Road Folk Music Season, the "2024 Yulin Road Folk Music Season", which started in April, will focus on the three major themes of "I sing folk songs in Yulin", "I write folk songs in Yulin" and "I listen to folk songs in Yulin". The section has been launched. So far, more than 20,000 people have signed up online for "I Sing Folk Songs in Yulin", and more than 100 music lovers have submitted their own music works. With the further development of the event, it is expected that the number of musicians on the dual stages of the folk song will exceed 1,000, and the overall offline activities will attract more than one million tourists to Yulin East Road.
“The entire folk song season event is expected to receive more than 120 million online views and attention, which is expected to indirectly drive 7 million regional tourist flows,” Luo Bingwen said. “By then, outstanding musicians will also go to Chongqing, Xi’an, Shenzhen, Lijiang will conduct exchange performances and will also perform on the same stage with music groups from 28 international sister cities of Chengdu in 19 countries on five continents. "
In fact, in Yulin, which is full of tree shades, music has never been limited to stages or high-rise buildings. Buildings are part of daily life. According to Wang Qinglong, head of Douyin Life Service Sichuan and Chongqing, the 2024 Yulin Road Folk Music Season will join hands with the "Douyin-Downstairs Life Festival" to create a borderless "go downstairs to listen to folk songs and live life downstairs" , music event without walls.
Picture source: Photo provided by the organizer
With Yulin as the "origin", many major events have empowered the Chengdu music industry
In recent years, Chengdu has introduced a series of policies, which not only promoted the development of Chengdu's music industry, but also satisfied the public demand for music culture. Taking last year as an example, there will be 4,500 commercial music performances in Chengdu in 2023, with a box office of 1.2 billion yuan and an audience of 4 million. There were 215 celebrity concerts throughout the year, attracting 3.02 million audiences, with a box office of 620 million yuan, and driving peripheral consumption of 4 billion yuan.
Yulin, as one of the most fertile soils for music creation in Chengdu, is undoubtedly the epitome of the city’s booming music industry. It not only brings together many key talents and market entities upstream and downstream of Chengdu’s music industry chain, but also uses music as the basis. Media has promoted the deep integration of cultural tourism and consumption.
This press conference also announced the "Folk Partner Support Plan for I Sing Folk Songs in Yulin". Singer Li Xiaodong, singer Wei Xueman, iFlytek Music, Wansheng Music, Changhe Culture, etc. will serve as folk support officers, not only to discover high-quality musicians , and provide performance platforms and opportunities such as "Singing Tour Plan" and "Folk Night Stage Performance", and also provide contract signing opportunities for outstanding musicians to help them realize their copyrights.
According to Li Xiaodong, the annual folk album of the 2024 Yulin Road Folk Music Season is named "Light Picking Up in Folk Songs", with a total of 8 original songs. Li Xiaodong said that in the "I write folk songs in Yulin" project, the organizing committee will collect folk works submitted by music lovers, write original folk songs, and finally present this album, "Because of 'light', we become the city's One of the strivers is for the future of the city and for himself. This beam of light is 'Mortal Glimmer'. It is expected that this year's new album will be released on more than 130 global music or streaming platforms and will continue to do so. Joining hands with Wansheng Music, we can push new albums to reach 600 million Android users around the world," said Luo Bingwen.
Picture source: Picture provided by the organizer
It is reported that as a synchronized event of the 2024 Yulin Road Folk Music Season, the "Joyful Chengdu" Chengdu Music Square Midsummer Music Festival and "Music 365" activities are also underway. Among them, "Music 365" will fully integrate the advantageous resources of music and art colleges, education and training, musical instrument sales and other institutions in the area to ensure that music is uninterrupted and enters every day of life. From classical music to modern instrumental music, from dance clips to drama sketches... multiple audio-visual feasts are presented to the public.
Daily Economic News
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