The 26th Shanghai International Film Festival is in full swing, and movie tickets are hard to come by. Recently, Shanghai Huangpu Culture and Tourism Group joined hands with New World Group and Huaihai Group to usher in a "two-way rush" between culture and business. Shanghai Huangpu Culture and Tourism Group convened its four major participating cinemas, namely Grand Guangming Cinema, Heping Cinema, Cathay Cinema and Huangpu Theater, to jointly provide more than 200 Shanghai Film Festival movie tickets to the Nanjing Road business district and Huaihai Road business district to fully support " The "May 5th Shopping Festival" series of marketing activities have injected strong new impetus into characteristic shopping streets and created a new benchmark for the linkage of "culture, business and tourism".
Reporters learned that many of the movie tickets prepared by Shanghai Huangpu Culture and Tourism Group for the event were for the films that attracted much attention at the Shanghai International Film Festival.
Da Guangming Cinema provides a number of popular films, including "The Texas Chainsaw Massacre" with a full show, "The Ghost Story" with a meeting with the creators, as well as " The Pianist " and "Gladiator" ", etc.; at the same time, Heping Film City's "Close Your Eyes", "Moon", "The Great Deserter" director meeting venue, " Wife's Confession ", "Qing Zuo's Wife", etc. are all sold out; Cathay Cinema Films prepared for consumers such as "Unfavorite" and "Hyphen" are popular exhibitors during the "Belt and Road" Film Week; outstanding films participating in the Huangpu Theater include "Don't Expect the End of the World" and "Abby" "Death Is Colder" and so on, are currently sold out.
In fact, the method is very simple -
Go to the Nanjing Road or Huaihai Road business district to try "get a free gift if you fill the quota".
Nanjing Road Commercial District:
From June 15th to June 23rd, 2024, consumers will go to New World City 1F~8F and New World Daimaru Department Store 5F for consumption. If you spend 800 yuan or more with a single shopping receipt on the same day, you will have the opportunity. Receive 2 movie tickets for the 26th Shanghai International Film Festival (random movies and theaters, limited quantity, while stocks last);
Huaihai Road Business District:
June 14-June 22, 2024, consumers go For purchases at designated stores in the business district, if a single shopping receipt exceeds 2,000 yuan on the same day, or multiple shopping receipts accumulate 2,000 yuan on the same day, you will have the opportunity to receive 2 movie tickets for the 26th Shanghai International Film Festival (random movies and theaters, The quantity is limited, while supplies last);
In addition, in addition to being able to watch movies, movie tickets for the Shanghai International Film Festival also have other "hidden attributes".
Nanjing Road Commercial District:
From June 15 to June 23, 2024, consumers can go to New World City, At the Shinsegae Daimaru Department Store Member Center, you can get department store e-vouchers worth 10 to 30 yuan. For details, please consult the store membership center.
Huaihai Road Commercial District:
From June 14 to June 28, 2024, consumers can go to designated places in Huaihai Commercial District with their ticket stubs for the 26th Shanghai International Film Festival from Grand Guangming Cinema, Heping Cinema, Cathay Cinema, and Huangpu Theater Stores (Gujin Underwear, Shanghai Pharmacy, Guangming Village Restaurant, Fengyu, Tianbao Longfeng, etc.) can enjoy special offers such as store discounts, coupons and exclusive services.
This time, Shanghai Huangpu Cultural Tourism Group, Nanjing Road Business District and Huaihai Road Business District jointly launched a series of wonderful cultural, business and tourism marketing activities, allowing culture and business districts to interact with each other, and bringing a unique view to consumers. movie and shopping experience.
Nanjing Road and Huaihai Road are the two most important commercial blocks in the city center. The free tickets for this International Film Festival will further enrich their commercial connotation and attract more young consumers. This will not only help to increase the popularity of the business district, but also Promote consumption growth and promote business prosperity. At the same time, the close linkage with the film festival also makes the business district more culturally rich and attractive, further enhancing the overall image and comprehensive competitiveness of the neighborhood. A brand-new attempt reflects Shanghai Huangpu Culture and Tourism Group's responsibility as a state-owned enterprise for the coordinated development and prosperity of culture and business in the future. It is hoped that through this innovative and fruitful exploration, culture and business will be more mutually reinforcing and complementary.
Author:
Editor: Zhou Chen Editor: Zhu Yue
Source: Shanghai Huangpu
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