This time, the "Guizhou GogoGoal" program continues the "city + special IP" model of Douyu Dota2 partitioned PGC series, deeply integrating Douyu's characteristic reality show live variety show with Guizhou's local village super and folk culture. Douyu makes full use of the influence of top anchors and carries out in-depth integration based on local traditional culture. While enriching the platform's diverse live content ecology, it also explores new possibilities for the live broadcast format to help promote local IP and cultural tourism.
The four days and three nights of live broadcasts are full of exciting village super showdowns and folk experience attractions.
html On June 14, the anchor team just arrived in Guizhou and started a variety of interesting games. In the cooking challenge, the anchors tried their best to cook. The production process of Guizhou specialties, beef hot pot and other local specialties can almost be described as "bumpy". Fans in the live broadcast room made complaints, offered suggestions, and even speculated on who would "fall into the trap." The anchor's DIY delicacies even made tasters eat painful masks, which caused a lot of laughter in the live broadcast room and the program's effect was overwhelming. .As the highlight of the "Guizhou gogogoal" program, the anchors also got a valuable opportunity to compete with the village super youth training team. The program specially invited water friends and anchors to form the "Yeah Leah Team" to compete against the super team of Guizhou Anle Primary School. In the first half of the game, the children of the Banchao team showed their professional skills, but the "Yeah Le Le Team" did not give up. The water friends and the anchor team caught up in the second half and finally scored 2 goals. Although
lost to the Guizhou Banchao Team at 2:7 in the end, the anchor's full dedication and the high-level skills of the players still left a deep impression on users. The Douyu football team, which came from afar, was also welcomed by the local audience. The fans watching the game remotely in the live broadcast room were even more cheering and full of atmosphere. The program successfully created an online and offline carnival through live broadcast.
In addition to football matches with the local Banchao team, the program team also arranged a variety of life experiences and interactive game sessions, allowing the anchors to deeply feel and experience the charm of the folk culture of the Dong people in Guizhou. Like children learning to speak, the anchor group learned to recite poems in the Dong language; they felt the enthusiasm of the Dong village's wine culture, the highest standard for welcoming distinguished guests; they also experienced the highest form and solemn etiquette of a banquet - Chang Table banquets and the drinking culture of high mountains and flowing water.
It is worth mentioning that during the game of "Village Alchemy", the Douyu anchor team met an old man who made the Dong musical instrument corbeled harp and a grandma who sewed sachets at local people's homes. Waiting for senior craftsmen. They introduced the local exquisite handicrafts to the anchors, which not only caused the anchors to buy them on the spot, but also intuitively demonstrated the charm of folk cultural heritage to the water friends. The relevant person in charge of
Douyu said: "Douyu has always been committed to using the expressions that young people like to influence young people and transmit positive cultural values. It is natural to shoulder the important task of promoting folk culture. Douyu also hopes that through more Multiple PGC variety shows can allow young people to understand and love folk culture. "
High interaction and viscosity strengthen Douyu's diversified live content ecological background
In recent years, Douyu has always adhered to "a diversified content ecological platform with games as the core. "The core strategy is to use self-made content as the starting point of a diversified content ecology, rely on the influence of popular anchors, and continue to enhance the community cultural value of the platform with strong interaction and high stickiness through innovative integration of diversified interactions and other methods, and enhance user interaction. Frequency, meet the needs and experience of core users.
Take Douyu’s self-produced PGC variety show "Guizhou GogoGoal" as an example. In order to enhance the sense of belonging and companionship of water friends, Douyu not only openly recruits water friends in the community to form a team with anchors to participate in village super football The challenge has created a deep friendship of "fighting together", and also launched the "Late Night Radio" column in the finale, building a bridge of communication and interaction between the anchors and users through the method of connecting microphones: the anchors listen to fans' demands and answer them Fans asked questions, and water friends were very enthusiastic about participating.
In fact, before the trip to Guizhou, the Dao District series of PGC offline variety shows had already visited Changsha Station and Shanghai Station, and both were loved by fans. In the series of PGC variety shows such as "Hunan Bangbangbang", "Shanghai Jumpjumpjump" and "Guizhou Gogogoal", the program team adapted to local conditions and integrated regional characteristics to innovate. In addition, the exchange and collision of cross-regional anchors brought different experiences to users inside and outside the site. Watch and feel.
In recent years, Douyu has successively created "Run!" Anchor", "Shurima Commandos" and a series of self-made variety shows with Douyu characteristics, integrating regional characteristics, traditional culture, public welfare content and other elements into the program, while creating more fresh live content for the anchors, while also constantly promoting the platform Diversified development of content ecology.
At present, Douyu has formed a multi-content ecological model based on the live broadcast companionship attribute and integrating variety show gameplay, regional characteristics and anchor charm. In the future, Douyu’s self-produced PGC variety shows will continue to practice this model and provide users both inside and outside the site with more rich and high-quality content.
Yangzi Evening News/Ziniu News reporter Jiang Tiansheng
Proofreading Tao Shanggong
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